So what are the latest tales of woe you have heard about social media and business? I usually hear, “Facebook Reach is dead”. I’ve heard, “They’ve changed the way posts appear on Facebook”. I’ve heard, “Twitter wants to allow us to edit tweets”. I’ve heard tales of woe about IGTV and stories. I’ve heard grumbles about the increased use of video on LinkedIn. They all complain of the same thing, social media isn’t working for us any more – it’s the technology’s fault.
Hang on just one minute! Have you heard the saying, ‘A bad tradesman always blames his tools’? Sure these platforms are free and we get what we are given. But did you ever stop to think that it’s also a matter of we get what we give?
Here are some other things I’ve heard non-business owners say about social media lately. “I went to restaurant XYZ’s Facebook page, they hadn’t posted in 18 months. I wonder if they’re still around?” “Why am I just seeing ads, I can’t see my friends?” “I always feel like they’re after my money” “I know I saw it here somewhere *scrolls endlessly* but I can’t seem to find it, it was really good but I’ve forgotten where it was from” Think about your time on social media personally, what do you think and say?
Now think again.
Why is your business on social media?
Is it to sell to a person? Yes
Is it to gain new customers (people)? Yes
Is it to educate people about your business so they will either buy from or recommend you? I’d hope so
When you look at these three questions the central theme is PEOPLE. This is ‘why’ businesses get on social media.
Somewhere we’ve lost track of this and focused on the ‘how’. The how being the social media platform.
But there are so many “hows” out there and they change. The why remains the constant.
Simon Sinek tells us to start with why.
Why not focus your social media efforts there first.
Why does the person you want to buy what you’re selling use one social media platform over another?
Why do they use social media at all?
Why would they choose you over any other business and not just your competitors? Why should they spend $20 with you rather than spending $20 on their pet/child/partner?
To reduce customers to numbers, even social media ones, is to turn them into conquests on a bedhead. We are not numbers nor are we conquests. We are people. Just like you.
The skill in this is realising this has nothing to do with you and your business and everything to do with the customer and their “why”. Do not make this about you, remember that you do not have to convince you to buy from you. So make it about them.
Not sure how to do that?
You can read this article.
You can download this free checklist.
You can book a FREE 30 minute strategy session.
You can access my hour long training.
Or if you want something more personalised, we can work one on one in a deep training to help you connect &engage with your client on social media.