Small business consultant, Kara Lambert is insightful and expert - Small business consultant

How understanding
psychology can help your
small business thrive.



I'm Kara Lambert, and I'm an insightful, honest small business consultant helping service-based businesses gain a clear understanding of the people who grow their business using psychology.

How I consult with small business owners

your business psychology Kara Lambert

Do you or your business feel stuck or stalled because you or your staff are drowning in fear & Imposter Syndrome?

target customers psychology with Kara Lambert

Need to understand & use what drives people to increase your business success & grow your business online or face-to-face?

motivate staff with Kara Lambert

Want to educate your audience on the psychology of what drives business success & the psychology of social media?

Kara Lambert small business coach

A bit more about me

From years of management, consulting & study I've discovered one underlying business truth:
We are trying to get someone to do something we need so that we can succeed.
To get results... you need action
To get action... you need to understand what drives the PERSON taking the action.
Regardless of if that's online or on the shop floor, our behaviour is based in our psychology - what drives us to do what we do.
I'm here to help business owners use psychology to build better client relationships, grow their business, and have it as their business edge. It's my training in business and psychology which makes me different. 
I use my signature model to discover, define, & uncover what drives you, your business, staff, & clients, and embed them in your business, processes, policies, & marketing; so that you can drive more of the action you need to succeed.

Understanding what motivates our audience was key to getting the results


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So many lightbulb moments! Understanding the 'why' is so important and Kara helped me to do that. The psychology behind everything is so important and this is something I will continue to learn about.

Kara showed me how to engage my audience with FaceBook posts and how to link personal to work.

My 'work' posts on FaceBook just weren't receiving the responses I wanted but once Kara taught me how to understand what my fans needed and were interested in things started to change.

Understanding the FaceBook algorithm and how you can make it work for you.

Cassandra Stoodley Business Owner


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Kara went right back to basics with us as we were a start up business. She worked with us to make sure the foundations were set up in a way that gave us a platform to move forward in a productive way.

We felt like we were failing ourselves and our business as we were so overwhelmed with working in the business knowing full well we should be dedicating sometime to working on the business. Kara talked us through how to set achievable goals, implement them and review them.

If burying our heads in the sand equates to trying somethings else then - Yes we tried other things. We were a start up business with very little practical idea about operating a business. We had an idea about things we should be doing but no experience or real understanding of what should happen and when it should happen.

Two words - Direction and accountability. Kara worked with us in the beginning to get an understanding of what we did, and how we went about it. She then guided us into more coherent way of operating, giving us the ability to set the goals we want to achieve, and following up on these, making us accountable for the decisions and goals we had made. She is teaching us how to grow as business owners and to be comfortable in our capabilities as we stretch ourselves and our mindsets. Kara is one of the most valuable assets in our business.

Tim and Emma Calvert owners

Christina now understands herself & is growing


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I have booked in with Kara so I can reassess my business as well as a new business venture. I have found Kara to be a person equipped to be able to identify what changes need to take place, what actions need to be taken, and importantly. the need to understanding yourself in a business situation. This understanding can steer you away from the pitfalls you can find yourself in by default and change habits that can be a crucial part of being in business and being out of business.

Kara is very intelligent, accessible, easy to talk to, and shows a confident personality that lets you realise that anything is possible. It is professional and informative and just loving every minute. Thank you Kara you are amazing.

Christina Sherwood Principal - Christina Sherwood Academy of Dance

Irena found real understanding underpinned with psychology


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Having an experienced sounding board. The idea of a client's buying cycle stayed with me.

I needed to understand whether Facebook ads were for me. We had a conversation and she shared her own journey and related it to mine. I could then see what would or wouldn't work for my situation.

Endlessly searching and not doing. You can endlessly sit online and 'learn' but in the end you just have to have a go and then iterate.

She's easy to talk to and has a broad skill set - meaning its her knowledge of human psychology that is key. I love that she's real and not 'salesy'.

Irena Bee

Kara has magical social media hands


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We recently engaged Kara's services to help boost our social media profile.

Kara took the time to discuss her ideas to me and make a recommendation that she felt would suit our business. From ideas to implementation, the journey has been very smooth and worthwhile.

Kara has always made herself available to answer my millions of questions and put any fears to rest, which has resulted in a dramatic increase in organic reach and in turn an increase in clients walking through our doors. The ad campaign itself has increased our booking by at least 100% and while the campaign was for a minimal dollar return it has allowed us to get the clients through the door and work our magic.

I highly recommend Kara and firmly believe that her impact on our social media presence has only benefited from her expertise.

Rebecca Mills Owner

Read my thoughts on driving business success

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