From years of study, management, building online presence, & consulting I've discovered one underlying truth:
We are always trying to influence someone's behaviour.
Regardless of if that's online or on the shop floor, our behaviour is based in our psychology - what drives us to do what we do.
I'm here to help business owners use psychology to build better client relationships, grow their business, and have it as their business edge.
I use my signature model to discover, define, & uncover what driv es you, your business, staff, & clients: we evaluate these; align them; and then embed them in your business, processes, policies, and marketing.
Book a call to discuss how to make this happen to grow your sales & business.
Kara helped my new blog find its feet
Kara, I looked at your post at around 2am. I couldn’t sleep after that! I had to get up and read through 2 or 3 links to other posts. 4 1/2 hours later I have written out my: Ideal Customer (that was the toughest one – to narrow it down!), My Core Values, My Mission Statement, My Vision, A sheet marrying my Mission and Vision Statements with my idea client.
Thank you SO much for putting so much great information into just a few compact posts, with video links etc to help the process. It wasn’t all new to me, but it’s something that’s really easy to overlook and as my blog is new, I want to start as I mean to go on!
I had to start blogging before I could create all of this as I was so out of my comfort zone when I began blogging and had no idea who my ideal client could even be or where I was heading directly.
Now I’ve found my feet, this was really useful. I had my branding sorted and a business philosophy, to guide me, but getting this information committed to paper (I know I can refine it later) has been fun to do and also consolidating. Look forward to reading more of your blogs.
Understanding what motivates our audience was key to getting the results
So many lightbulb moments! Understanding the 'why' is so important and Kara helped me to do that. The psychology behind everything is so important and this is something I will continue to learn about.
Kara showed me how to engage my audience with FaceBook posts and how to link personal to work.
My 'work' posts on FaceBook just weren't receiving the responses I wanted but once Kara taught me how to understand what my fans needed and were interested in things started to change.
Understanding the FaceBook algorithm and how you can make it work for you.
Stephanie got going!
I wanna say a big thank you to Kara Lambert I want the whole world to know she is a fantastic human being. And she absolutely holds you accountable.
When I was in San Diego Kara challenged me to come back to Sydney and teach my learnings from the big marketing conference to my community.
She has been on me since I got back.
Yesterday she checked in. And I was able to show her the landing page and Edms that are about to go out.
So thank you Kara! You’re an amazing coach and I’m proud to also call you a friend.