Here are some of the topics I speak on:
- How understanding client motivators drives engagement & sales.
- The psychology behind testimonials & reviews and how to leverage it.
- How the brain reacts to social media & how to use it to your business advantage.
- The psychology of engagement in business: clients, staff, and business owners.
- Overcoming fear and Imposter Syndrome as a business owner.
With so much information out there around growing a business and social media it's hard to choose a source that your audience hasn't heard before. That said, you want to offer value with key take-aways and not just another 'how-to' session that tackles the technology but guidance and specific examples on how to easily create content that authentically connects with your audience and inspires them to take action.
I am unique in the area of business & social media coaching as I take the approach that we are all trying to influence client behaviour and so I focus on the psychology within business and social media.
The power of people
Knowing very little about psychology or social media or marketing, Kara's workshop was incredibly eye-opening and I’ll definitely have to watch it again to get down EVERYTHING.
The most important thing I took away is that you're engaging with people, not amorphous buyers of your product. I think this is something that's easy for authors to forget when there's the pressure of 'I have to sell this book!'
We got a lot out of the session
Thank you so much for your Psychology Hacks for Social Media session at conference. We had some great feedback from attendees and I know I got a lot from the session myself. I’m currently reviewing my social media strategy so the session came at the perfect time.
Enjoyed learning about social media for the first time
Being an older gal, I was not expecting to enjoy your presentation as much as I did. But, it was fantastic. Thank you.
Valuable information on planning and posting engaging social media
Great session with Kara Lambert for Romance Writers Australia virtual conference. A session I will watch over and over again, for sure!
I realised what the best times to engage on social media. I’m doing that part wrong. LOL. But I also need to plan and schedule more. I’m far too ad-hoc.
Below are a selection of businesses I've spoken for, either in an interview, workshop, or presentation.
Book Kara to speak at your event or for an interview