Here are some of the topics I speak on:
- How understanding client motivators drives engagement & sales.
- The psychology behind testimonials & reviews and how to leverage it.
- How the brain reacts to social media & how to use it to your business advantage.
- The psychology of engagement in business: clients, staff, and business owners.
- Overcoming fear and Imposter Syndrome as a business owner.
With so much information out there around growing a business and social media it's hard to choose a source that your audience hasn't heard before. That said, you want to offer value with key take-aways and not just another 'how-to' session that tackles the technology but guidance and specific examples on how to easily create content that authentically connects with your audience and inspires them to take action.
I am unique in the area of business & social media coaching as I take the approach that we are all trying to influence client behaviour and so I focus on the psychology within business and social media.
Valuable information on planning and posting engaging social media
Great session with Kara Lambert for Romance Writers Australia virtual conference. A session I will watch over and over again, for sure!
I realised what the best times to engage on social media. I’m doing that part wrong. LOL. But I also need to plan and schedule more. I’m far too ad-hoc.
Kara was refreshingly real discussing an unspoken topic
It was brilliant hearing Kara speak about imposter syndrome at the SA Woman Conference - such a refreshing presentation! It's great to see a presenter discuss the "behind-the-scenes" reality, that we likely all face at various stages of our professional career, but is often un-spoken.
Enjoyed learning about social media for the first time
Being an older gal, I was not expecting to enjoy your presentation as much as I did. But, it was fantastic. Thank you.
It made sense
I just wanted to drop you a line and say I enjoyed your workshop during the RWA virtual conference.
It made a lot of sense to me.
The power of people
Knowing very little about psychology or social media or marketing, Kara's workshop was incredibly eye-opening and I’ll definitely have to watch it again to get down EVERYTHING.
The most important thing I took away is that you're engaging with people, not amorphous buyers of your product. I think this is something that's easy for authors to forget when there's the pressure of 'I have to sell this book!'
We got a lot out of the session
Thank you so much for your Psychology Hacks for Social Media session at conference. We had some great feedback from attendees and I know I got a lot from the session myself. I’m currently reviewing my social media strategy so the session came at the perfect time.
Below are a selection of businesses I've spoken for, either in an interview, workshop, or presentation.
Book Kara to speak at your event or for an interview