Blog - Kara Lambert

Testing Interact Quiz Builder

Developing a quiz for my business is something I’ve put on the backburner for a long time. While I enjoy taking quizzes, the idea of building one for my business seemed all too hard and not a priority among all the other promotional or marketing activities I really need to do. I have even had a go at the quiz builder on my website, but it definitely fell into the too hard basket when I realized there really weren’t any templated “here’s one we did earlier” quizzes.

That’s where Interact has come to the fore.

I was invited by Interact to test their quiz builder and that I did. I have to be honest, as a busy solopreneur I need something that works off the bat and does a lot of things intuitively, Interact is good at this from the start.

I do enjoy filling out personality quizzes and I knew that a well designed quiz was a great way to get people into my funnel so that I could build a relationship with them.

I knew I wanted to run a quiz for my business coaching clients that was about how well they knew their clients as it’s one of the pillars I coach on. So I chose one of their “out of the box” templates.

Imagine my surprise when I could even choose the quiz category I needed for my client base! I did browse through coaching first as that’s my business type. So don’t be fooled by the categories you get to choose from, just focus on what your clients are interested in. In my case it’s social media and brand identity.

Having a strong template designed quiz meant that I knew that all of the logic behind the scenes worked and that it had a tried and tested lead generation design too. All very important to the success of quizzes to your funnel strategy.

I have to be honest, it’s been years since I’ve written a questionnaire. In fact, I think the last time I did it was when I was doing my psychology degree. So I class myself as a beginner when it comes to online quiz building, but experienced in logic and online design. Rather that trying to learn how to put it all together, I wanted my first test of the Interact platform to be of the platform (not my skills as a quiz builder). So I took the easy way out, and it was, and I went with a templated quiz all the way.

I was mindful that I didn’t want my templated quiz to look like everyone else’s so I was glad that I was able to customize the quiz in a number of ways.

Images

I purposefully went through and added an image to each page of the quiz, including the cover page. I was happy to see the range of the free stock images I could access to personalize my quiz.

Questions

I was able to change the wording of some of the questions to better suit my audience and I was able to easily add additional answers to my questions.

Word of advice if you’re adding answers in to a templated quiz.

DON’T FORGET THE BACK END.

Interact make it easy to add how your new answer correlates with the personality type it matches. It’s as simple as point and click!

Results

After toying with the idea of sending each personality group to a different resource. Which would have been easy enough as there are spaces for each to be sent to a separate page, I ended up doing a redirect on all three to my free Facebook Group.

Why to my Facebook Group?

Well in the integrations I already send them to an email list, more on that, and so I wanted something simple, familiar and where they can get to know me and what I teach on a deeper and more personalized level. Let’s face it, anyone can send you to a free resource/download, it’s a place where you’re personally welcomed that puts a smile on your dial.

Integration Mapping

I run my lists through Mailchimp and it was nice to see it among the numerous options. Take a look!

From here I added tags to my list and then used these to segment the responses in Mailchimp. Why did I do that?

Well it means that I can send a personalized email sequence to the different personality types. I can customize my offers for the different personalities. I can even shift people through the tags as they move through my value ladder as clients.

I did briefly play with sending specific answers to a specific Mailchimp List or tag. Now this is marketing gold! Imagine being able to niche down on your audience and automate based on their answers to a quiz. Now that takes personalization to a whole other level!

Promotion

Now I chose not to add my quiz to my website as it’s about to go through a major overhaul. The other thing is that most of my audience don’t hang out on my website, sad but true story. So instead I decided to share the love of my new Interact Personality Quiz on my social media channels.

A much nicer place and it’s a place where people are used to answering quizzes. Let’s see a show of hands who has fallen down the rabbit hole of answering a string of Facebook Quizzes or Instagram Quizzes? So that’s where I promoted my new quiz.

I have to admit, I was a little puzzled to see the G+ logo still there. Yes, I did test it. No, it didn’t work.

For those, like me, who are playing on Pinterest – I added it there too. Here’s how.

When I shared to Twitter through the Interact portal, I had the option to Buffer my post. (I love Buffer) So what I did was selected my Pinterest profile, chose the board I wanted to add it to, the image etc and the rest was history. It was really easy. The good thing is that it was scheduled rather than going out at the time I was sharing from Interact – which to be honest wasn’t the optimal time for my audience. (Just because I was playing with a quiz on social media in the middle of the afternoon, doesn’t mean that my ideal client was there waiting to join in the fun!)

I did share to Facebook, the integration was a little clunky but it worked.

Final Thoughts

The platform is a simple way to stop procrastinating and actually add quizzes as part of your lead generation strategy. I liked the way that I could take a template, add some images, change the text and really personalize the experience.

The categories took a little thought, only so far that I needed to think of it from a client point of view (check out the coaching quizzes to get an idea of how I realized this).

The integrations were over and above what I was expecting and a pleasant surprise. They seem to have thought of everything! I liked that I could put a Call to Action or a Redirect on my quiz – it was my choice. I loved that I could add certain question answers to specific list – marketing gold.

I would love to try the various website integrations, especially the bar.

Speaking of bars, keep your eye on the save bar up the top and make sure you save after every step.

I would like to see a Buffer integration as I came across the  Pinterest work around through sharing to Twitter. Oh and a native Pinterest sharing option would be great too.

Even if you’re not in the EU/UK, I liked the GDPR compliance. Here in Australia, I don’t expect it will be that long until we follow suit.

Overall… My advice to other business coaches is if you want something different from your standard downloadable opt in, then these quizzes are a great option for getting leads into your funnel.

Want to learn more about creating your own Quiz Opt in? Read this article: https://www.tryinteract.com/blog/how-to-create-a-quiz-opt-in-on-your-website/

If you’re interested in setting up your own Interact quiz, I have an affiliate link for you to use : https://interact.grsm.io/KaraLambert (Interact pay me a small %)

Motivate your clients – The one thing you’re missing to drive client behaviour

Watch and learn how to drive your clients to do the behaviours you need for your business to succeed.

 

 

SHOW NOTES

I’m often asked the best way to connect with clients. How to drive the client behaviour you need to succeed. You know, how to build that know, like and trust. How to get them onboard so they’ll buy. How to engage clients. I find business owners make one common error and that they’re missing the one secret I see, from a psychology point of view and as a business coach

What do I mean by what drives clients’ behaviour?

Let’s go back to basics and look at some scenarios.  By breaking the communication with the client down into 3 parts:

I/the business (Person A) need

Insert person doing the thing I need and in this case it’s the client (Person B)

To do (insert thing X that I need).

It looks kind of like this:

For my business (Person A) to succeed I need more clients (Person B) to opt in to my funnel (thing X).

For my business (Person A) to succeed I need my clients (Person B) to buy (thing X).

For my business (Person A) to succeed I need my clients (Person B) need to click on my ad (thing x).

So where do business owners go wrong when they are trying to connect with and drive their client to do the thing that the business needs to succeed. Well, I find business owners focus on two things…

It’s all about them “I, I, I” or
It’s all about the thing they want “sales, leads, sign ups, opt ins…”

So where is driving the results going wrong?

I mean, what is wrong with focusing on what you need, either it being all about your business or all about the thing you need to succeed? Surely that’s what makes a business successful – focus, drive, determination. Right?

What tends to happen is that businesses then fall in to two camps –

they are focused all on themselves/the business and their success – Person A (Kind of like Daffy Duck hoarding stuff in cartoons)

OR

They are focused all on thing X that they want to happen.

And then they feel like a failure, I didn’t make enough sales or conversions or blame and point fingers when they don’t get what they want.

It was the wrong target market, it was the wrong targeting, ads don’t work, video doesn’t work. All may be quite valid points but…

Thing is they’ve skipped over the key element to making thing X actually occur.

Person B

You see, without Person B doing thing X it was never going to succeed.

Without clients opting in, you won’t get them in the funnel.

With out your clients clicking to buy, you don’t make the sale.

Without your clients clicking on the ad, the ad doesn’t work.

It’s the actions of Person B which make x happen. It doesn’t matter that thing x exists or that Person A wants it to occur. Without Person B taking action, X never happens.

So what makes Person B do what the business needs to succeed?

What gets person B to do what you need them to do. You need to understand what drives them.

Let’s get inside their head – but first, I want to bust a business myth.

If you believe that offering discounts, special offers or giving them funky gifts or fantastic entitlements is key to capturing a sale, you’re mistaken and at a hiding to discounting yourself out of business. It’s commonly known and understood by psychologists that these things are really poor drivers of behavior. These external drivers are really poor at getting us to do things, over time they become expected and just aren’t enough and to be honest, any business can buy your clients off of you – for the right price. And that costs your business handsomely. Do you know how much it costs your business to acquire a new customer?

So it’s cheaper to keep them happy and keep them coming back and doing thing x for you.

So how do you do that in business?

We humans are social beings. We like to feel part of something bigger than ourselves. We love to be part of a tribe. We love to feel heard and understood. The thing is that we are generally time poor and if we have fill in the gaps or blanks in your marketing, we will use our memory bank of solutions or options to fill them.

What does that look like between a business and a client?

Regardless of who Person B is– we all have these key drivers which which drive our behavior.

Understanding these will allow you to include them in any communication you have, address any concerns, and grow trust.

So what are these drivers of client behaviour?

I have identified 5 key drivers of our behavior (and yes these apply equally to Person A and Person B). They are:
– Fears
– Needs
-Beliefs
– Values
– Goals

But you can’t cherry pick and start at the top. You have to address Person B’s fears and needs first before appealing to their values, beliefs or goals.

I’m going to link an article that goes into greater depth.

The benefit of using these drivers is that Person B will feel heard, understood, and valued. By telling them you understand their fears and needs, they don’t have to guess how your product or service will address these – they already know! No gaps or guesswork here.

So what you have is a client who is happier because they feel valued, a client who has some questions or concerns answered, and a client who is closer to buying from you.

What did you have to do?

Understand what drives them and tell them that you’ve been listening and that’s how you help.

So how do you work this out?

While you could survey your clients, the qui8ckest and easiest way to work this out is to go to your testimonials and use exactly what they tell you. How you solved their problems, what they were, and how they felt afterwards. Use their words too, they understand those better than any spin doctoring you could do.

Leave a comment below with which one drives your clients more: fears, needs, beliefs, values, or goals

Proving yourself and the people pleaser

Growing up were you a people pleaser? Did you want people to like you? How do you go now?

I was this child and even this adult. Over the past months I have been working a lot on coming back in to alignment with my motivators. Truly understanding them. Getting rid of thoughts and stories (I’m not calling them beliefs) which no longer serve. But the need to keep people happy stuck around.

Now don’t confuse this with a fear that no one likes me. I know people don’t like me and I’m totally ok with that. I’m not afraid of people not liking me, I don’t want everyone to like me because I’m not everyone’s cup of tea.

Keeping people happy is about not disappointing, it’s about meeting their expectations, it’s about putting their needs above mine.

Perhaps it’s a first-born thing, perhaps it’s a girl thing. I don’t know. I do know it’s a “thing” I have to address.

This all came to a head over the weekend when I realised a situation I had gotten myself into was me needing to prove myself because I need to please. I realised a long time ago that things aren’t black and white, and the joy of being aligned with my values is that I also understand that there are many perspectives to the same scenario.

In this scenario, we had differing perspectives and in spite of me initially saying “I don’t need to prove my point”, the other person convinced me to explain my position under the guise of them wanting to know more and to be educated.

Ok, so some would say I was suckered in to it. I lost track of my core value of not needing to prove myself. What happened was this long held need to keep people happy and to help took over and I obliged.

To cut a long story short, that wasn’t their motive. They just wanted to prove their point and the more I talked the worse it got. Until I realised there was no keeping them happy as they were coming from their perspective and had no intention of looking at my perspective.

The issue with the need to prove ourselves or help is that we put the other person first and their motivators higher than our own. We give them power over us. Consider the following statements often spoken by those with a need to keep people happy:
“I’m sorry, I misunderstood…”
“I didn’t mean it that way…”
They are sentences which take us further away from ourselves and put the other person in an increasingly important position.

So I withdrew from the situation, knowing full well that it would look like they had proven their point. But what they didn’t realise and I had was that I had proven a more important point, to myself.

My need to help people is often manipulated by others to prove a point and that has them bound together. I will always help people, it’s who I am. However I am no longer the person who is prepared to put people ahead of myself. I am as important.

For some of you this will seem obvious, for others you may be wondering how I did it. It’s true that I have become very clear on what motivates me and I have disposed of the old stories I’ve heard or told myself through the years.

In coming back to the core of being me, I have learnt my place and my importance, this has seen me find my strength and I am growing to love my true self. It’s not a new self. I have always been this person, it’s just that through the years I have buried myself in stories and put others before me and my true self just won’t have that any more.

Christmas marketing

Why your social media marketing shouldn’t be like a Christmas present… Christmas has come and gone, the tree is away, and businesses are getting back into it. But customers are seeing the same old same old marketing. It’s like the businesses they follow are like some elderly Aunt who, with their heart in the right place, gives you the crappiest Christmas present that only they could possibly like.

What is Christmas Marketing?

You know the story. You’ve not since Aunt Mabel since last Christmas and once again you’ve got the same present and it’s precisely what Aunt Mabel would love to receive or would choose for herself. In fact, if you listened to the self-talk it would go something like this:
“If I were little Johnny I’d love to receive a present like this”.

Here’s the thing, most business social media markeitng is written with the same talk:
“If I were little Johnny, I’d love to see/know about this.”

Truth be told, little Johnny or Jenny, actually doesn’t like it because Aunt Mabel actually doesn’t take the time to listen to little Johnny and find out what they like and need. Aunt Mabel is so stuck in Aunt Mabel that she can’t see the needs of others around her.

Sound about right?

 

What’s wrong with Christmas Marketing?

Too often business social media marketing focuses on the message that the business wants to convey rather than what the client wants to hear. They assume that because they think it’s brilliant news that everyone else will think the same too.

But like Johnny & Aunt Mabel, clients and businesses are at different stages in their life and have different pressures, needs, and expectations. Telling them what you want them to hear or what you’d like to know doesn’t help them. (And therefore doesn’t help you)

Some businesses will tell you that so long as you know your avatar you are fine. Sure, but it’s more than knowing their “vital statistics” or demographics. If you actually want them to do something with your posts, to interact, engage, or click through and buy/book (all technically called engagement). Then you need to understand what makes them engage.

How to fix your Christmas Marketing!

A few years ago I wrote this blog and developed this handout on how to engage your audience online. I took some hard core research by psychologists and turned it into plain English steps. What it came down to, other than what businesses currently do of “giving them an incentive” and “telling them to do something”, the big tip for engaging online was to “appeal to their self-image”.

So don’t be an Aunt Mabel and appeal to your own self-image in your marketing. Appeal to what your audience actually tells you what they want for Christmas (or any time of year). You’ll find out how in the download.

Why social media for business

So what are the latest tales of woe you have heard about social media and business? I usually hear, “Facebook Reach is dead”. I’ve heard, “They’ve changed the way posts appear on Facebook”. I’ve heard, “Twitter wants to allow us to edit tweets”. I’ve heard tales of woe about IGTV and stories. I’ve heard grumbles about the increased use of video on LinkedIn. They all complain of the same thing, social media isn’t working for us any more – it’s the technology’s fault.

Hang on just one minute! Have you heard the saying, ‘A bad tradesman always blames his tools’? Sure these platforms are free and we get what we are given. But did you ever stop to think that it’s also a matter of we get what we give?

Here are some other things I’ve heard non-business owners say about social media lately. “I went to restaurant XYZ’s Facebook page, they hadn’t posted in 18 months. I wonder if they’re still around?” “Why am I just seeing ads, I can’t see my friends?” “I always feel like they’re after my money” “I know I saw it here somewhere *scrolls endlessly* but I can’t seem to find it, it was really good but I’ve forgotten where it was from” Think about your time on social media personally, what do you think and say?

Now think again.

Why is your business on social media?

Is it to sell to a person? Yes

Is it to gain new customers (people)? Yes

Is it to educate people about your business so they will either buy from or recommend you? I’d hope so

When you look at these three questions the central theme is PEOPLE. This is ‘why’ businesses get on social media.

Somewhere we’ve lost track of this and focused on the ‘how’. The how being the social media platform.

But there are so many “hows” out there and they change. The why remains the constant.

Simon Sinek tells us to start with why.

Why not focus your social media efforts there first.

Why does the person you want to buy what you’re selling use one social media platform over another?

Why do they use social media at all?

Why would they choose you over any other business and not just your competitors? Why should they spend $20 with you rather than spending $20 on their pet/child/partner?

To reduce customers to numbers, even social media ones, is to turn them into conquests on a bedhead. We are not numbers nor are we conquests. We are people. Just like you.

The skill in this is realising this has nothing to do with you and your business and everything to do with the customer and their “why”. Do not make this about you, remember that you do not have to convince you to buy from you. So make it about them.

 

Not sure how to do that?

You can read this article.
You can download this free checklist.
You can book a FREE 30 minute strategy session.
You can access my hour long training.
Or if you want something more personalised, we can work one on one in a deep training to help you connect &engage with your client on social media.

Customer satisfaction improvement tips

So the customer satisfaction survey results are in and Management come back with the standard, “Customer Satisfaction is slipping. YOU need to get it up!” How often have you been told that you need to lift the customer satisfaction rating for your area, team, or business? Then shook your head and wondered just how to make it happen. There’s no magic wand or crystal ball for this one. It’s totally out of your control if they’re happy with you because you’re doing everything you can; special offers, follow up, personalised service. You’ve pulled out all the stops for the customer. You’re giving it all you’ve got!

Traditionally, improving customer satisfaction takes on the form of “What else can we give them?” or “What else do they need?”

What if I was to tell you that there were 2 more effective ways of improving customer satisfaction than throwing more money and things at the customer. (metaphorically speaking)

What if instead of concentrating on just improving the product or service we focus on improving the people involved? I know it’s a bit odd, but hear me out.

The customer’s role in improving customer satisfaction

Don’t worry, I’m not asking you to go back and ask them exactly what they want because we all know that if you asked 100 people you would get 100 different answers. So rather than asking them what they, let’s look at what draws a customer to a brand and keeps them there. This is the aim of customer satisfaction – customer retention. We know it’s cheaper to keep a customer than find a new one.

So what draws a customer to a brand and keeps them there, or better still, turns them into a raving fan?

There are 3 parts:

  • Appealing to their self image
  • Exclusivity
  • Incentive

The beauty of these three things is that even exclusivity and incentive require no financial outlay. We often believe that exclusivity and incentive mean giving more or offering discounts.

The Merriam-Webster Dictionary defines exclusivity as:
1. the quality or state of being exclusive
2. exclusive rights or services

And incentive as:
– something that incites or has a tendency to incite to determination or action

Neither of these definitions imply the need to offer a discount or bonuses. In fact, research shows that the best incentive is to tell people the action you want them to take.

I’ve developed a simple checklist and you can download it here.

Staff’s role in customer satisfaction

Now this one digs deep into psychology, so I’m going to ask for a little patience as I take you on a journey backwards in time. If you think it’s all about the staff making sure that the customer is always right & giving them what they want, I have a surprise! It’s not! Let’s get started!

Research shows that happy staff means happy clients. Seems logical right? So what makes happy staff? I promise you it’s not pay-rises, free food, basketball courts, or beanbags. Sorry staffers!

Happy staff comes down to staff seeing a clear relationship between what motivates them and what motivates the business and what it achieves.

So if it’s not money and perks that motivate staff, what is it? Well I’m sorry to say that it is different for each person. We are all unique! But through time & experience, I’ve brought it back to a set of five key motivators. Understand these for your staff & align them to your business and you will not only have happy staff but you will also improve customer satisfaction.

So what are the five motivators?

– Fears
– Needs
– Beliefs
– Values
– Desires/Goals

Yes we are all driven by these 5 things, yes they differ between people, yes they matter to us. Yes it seems stupidly simple but research is research and when you think about it, it makes sense.

So how do you work these out? Well you do have to have conversations with your staff and you do have to have a very clear idea of the motivators of your business – so it takes work. But here’s another thing to consider…

Happy staff are more productive. Happy staff have less time off. Happy staff become raving fans. Happy staff stay with your company saving your on churn and labour hire costs.

So there’s an added benefit to increasing customer satisfaction. Not only will the want to buy more, and will buy more. (Oh didn’t I mention that research?) Your staff will be happier and you’ll save money & make more money.

If you’d like to know more about these motivators and how I used it to improve staff happiness, productivity, & customer satisfaction; I have a short instructional set available on my website.

If you would like to speak to me more on this and how I can make it work in your business, you can book a FREE consultation here. Additionally, I am available to speak on this topic to your team or at your conference.

2

Why Client Avatar work fails and what is missing

Until a bit over 2 years ago I had a real problem with the standard client avatar work available. Many many years ago, in my previous business, I did a beta test of an online coaching program and had my first introduction to writing my ideal client profile. I hated it! I had to name them, detail their demographics, outline their day, it was even suggested that I found a photo of them and print it out. Something felt wrong.

Here’s the thing. With a degree in psychology, I know that we are more than what we do. I understand that diagnoses and labels give us meaning and structure to our lives, it makes things easier. But labels are just that, they stick on top of a number of behaviours and/or symptoms which make up the labels.

So what’s the problem with traditional client avatar work?

Standard client avatar work reduces people to a list of labels. I don’t know about you, but I’m more than the labels society puts on me. Yes I am a mother, daughter, sister, wife, graduate, business owner; but so are many other women I know. Does that mean that we are all the same? Does that mean that all of our behaviours are the same? No!

What about my other demographics? I am a woman in my 40s with two teenage children. I’m married. Does that mean that I behave the same as any/many/most married 40 year old Mum of 2 teens? No!

So why do marketing experts and business owners still believe that these client profiles based on labels work? At best they are generic, but how are they used and what lies behind them?

These avatars are used to help business owners with their marketing and messaging. They exist to help with what words to use, where to focus marketing efforts; but where does this come from? The business owner’s interpretation of the labels. And this interpretation comes from their lived experience and opinions of these labels. This interpretation comes from our biases. What if they’re wrong?!

So what happens when a business does a standard client avatar exercise and finds it doesn’t work, and I have had many business owners in tears because this is the case but they were lead to believe it would work and was crucial. Their marketing efforts are misguided, they don’t make the money they feel they should, they are demotivated, and some even close their businesses believing they were a failure.

All because they relied on labels rather than what sat behind them.

Deeper than the client avatar

So what sits behind the labels?

Behind the labels are the behaviours, the actions. What drives these behaviours and actions? Our motivators. What drives our motivators? Our culture, our education, our lived experience.

The old ‘nature vs nurture’ conundrum has puzzled scientist for decades. Why can identical twins raised in the same home behave so differently? Researchers ponder why two people experience the same event differently, even down to developing trauma as a result of the same event. It’s individual differences.

However, marketing believes that demographics and labels is enough of a definition for a client avatar… even though scientists have grappled with individual differences for decades.

A new type of client avatar

So how do we account for individual differences in our client avatar? Can we individualise and yet be able to speak to a group?

I believe the key is in defining what lies beneath the labels. Looking at the unique behaviours of that particular mother of teens you have in your client avatar. What motivates her? Look deeper into her behaviours than how she fills her day, that’s what she does. Look deeper into why she does it, why does she make a particular choice, where does that come from?

When businesses are able to define and speak to these deeper motivators, they connect to their audience at a deep interpersonal level. You speak to your ideal client in words they understand at their core because you are using words that drive them to take the action they do, make the choices they make. You connect to them as an individual not a set of faceless demographics.

That was what I felt was missing in the client avatar work I did those years ago. Connection. A connection at a deeper interpersonal level. A connection like we were sharing a moment where commonalities were found and friendships were made. A place from which strong connections grew. A place to build a long lasting and expanding connections. A place to communicate from. A point of connection from where I could motivate a client to action because I showed them that they were understood, that they could know me, like me, trust me and then they would work with me.

 

Handling Overwhelm and Success

I wanted to tell you a little story about feeling overwhelmed and being a success. You see they often travel as a pair and they make strange bedfellows. The problem is that often we allow the feeling of overwhelm stop us from progressing further to success and I’ve been thinking about that lately. Let me tell you a story.

Hubby & I are preparing our home for sale. We’ve owned this home for 20 years, raised our kids in it, renovated it, and it’s safe to say that there are a few foibles we’re happy to live with that others wouldn’t. So we’ve (ok he) has been putting in a lot of work to get it ready for sale. The big one has been painted.

Having raised our kids through toddler-dom since the house was last painted, it’s safe to say the house was looking a bit tired. It’s also a 2 storey house making it no small effort. I’m not a good painter, so this task has fallen to hubby and he has been feeling utterly overwhelmed by the enormity of it all, even after 3 solid weeks of working at the task.

Yes, we could have paid someone to paint it top to toe, but let’s face it, the $$ involved in painting a two-storey house is not insignificant. That said, hubby has realised his limits – like a double height ceiling – and has called in a professional to do some of the tasks.

The other day he was walking the contractor through and showing them what had been done and what remained. It dawned on him – he had achieved a lot. Then the magic happened, he was no longer overwhelmed by the task around him.

Do these sound familiar in your success journey?

How often are you so focused on the goal that you forget the journey? How often do you concentrate on all the things you’re yet to do that you forget those you’ve achieved? How often do you lament those you’ve not been able to accomplish that you miss out on the hurdles you’ve crossed?

It doesn’t matter how often I tell my hubby that he’s too hard on himself, he won’t see it because he has such high standards. We’re no different as business owners. Our need to exceed expectations, grow our businesses, achieve our goals blind us to just how far we’ve come.

What can you do to overcome overwhelm and celebrate all success?

I use a weekly celebration post in my Facebook Group to openly celebrate our achievements. There are no rules around it. Some weeks I write ‘surviving school holidays’ because that is an achievement when you’ve got school-aged kids.

I’ve been bullet journaling since the start of July (the new financial year) and each weekly layout details the tasks for the week and includes a gratitude spot. At a glance I can see all that I have achieved, personally and professionally, and a piece of gratitude. I don’t judge how many crosses I have made, some weeks are harder than others. What it does give me is a visual reminder of just how far I have come.

I’ve got a task for you.

I want you to grab a pen and paper or the voice recorder on your phone and I want you to list the things you’ve done today, this week, this month.

I want you to look around the room, look at the photos, look at the trinkets, look at your family at think of how far you’ve come.

I want you to celebrate you and your achievements. If you start thinking of all that is left to do or left undone, stop and refocus on the things you have achieved.

You deserve to celebrate your achievements. You are accomplished. You are a success.

fear of selling or using a call to action

Strange but true and perhaps a cultural thing, I mean I am an Australian, but most business owners don’t like to ask for the sale in their social media. Why is that? Do they not want to sell their products and services? Surely having a social media presence has to be more than relationship building! There’s got to be a financial ROI somewhere! Right?

So why don’t business owners tell customers what they want them to do in their social media posts? What is it about calls to action which puts business owners off? Are you call to action (CTA) shy? And what can you do about it? Let’s explore some of the reasons…

They don’t want to seem pushy

Perhaps this is a particularly Australian issue, but I doubt it. We really don’t like tooting our own horn and telling people to do things. We’re more subtle with these CTAs and to be honest they come off as weak at best and ambiguous at worst.

Perhaps this is a hung up from the saying “People buy from people that they know, like, & trust.” Perhaps this is taken too literally and business owners are more concerned with building rapport.

Hate asking for the sale

Following on from not wanting to be pushy is not wanting to be salesy. In Australia there’s nothing more loathed than a slimey salesperson. You know the one who makes your skin crawl. We just don’t like them. They get under our skin and we really don’t want our businesses to be seen in the same light.

Fear of rejection

Many business owners say that they don’t use a call to action or ask for the sale because they’re afraid to be told, “no”. We want to be liked. We want to be helpful. We don’t like rejection.

They don’t know how

Strange but true. When asked, the vast majority said that they had no idea how to call their audience to action on social media. With changes in algorithms and flagged words, businesses are a little camera shy when it comes to using a call to action.

So how do you overcome some of these things?

JFDI

Well, you can white knuckle it and just put calls to action on all of your posts and hope you catch something.

The thing is, you ask for nothing and you will get nothing. Business owners who don’t use calls to action are less likely to receive action.

Vulnerability & Courage

It takes vulnerability and courage to ask for the sale. When you ask someone to do something for you there is always a risk that they will say no. What many business owners don’t realise is that by not making the offer, they choose to say no to themselves on the customer’s behalf and remove the chance to hear “yes”.

If you are afraid to hear a “no”, there are a few things to remind yourself of:
– it’s not personal
– it may not be the right time for them
– it’s not a “never”.

Use psychology

The biggest hurdle to social media is engaging the audience. There is research available which outlines the three main components to engaging an audience online:
– appeal to their sense of self
– offer an incentive
– include a call to action.

To engage an audience online, you need to do at least 2 of these. The psychology comes in when you appeal to their sense of self. Without appealing to the reader’s sense of self you are not showing them why responding to your call to action is important and how it will benefit them.

You can read more about the psychology of engagement here: https://www.karalambert.com/psychology-of-social-media/write-engaging-content-customers-want-respond/

Get someone or something to do it for you

You could use a template and ensure all your actions follow a set procedure that includes a call to action.  You can outsource your communication and have someone add it for you. Or you can use a tool that includes a call to action.

Conclusion

Too often we get in our own way of our own success. Not knowing how is one thing, not wanting to or being too nervous is akin to self-sabotage. Being in business requires grit and vulnerability, so do using calls to action.

I like the words of Maya Angelou in this:

Compete business

In business, do you compete with all the others or do you stand alone and do your thing? When times are lean do you console your colleagues saying how you’re finding things tough or do you stand alone and do your thing?

The other day while on my morning walk, I noticed that only a certain type of wattle was in bloom. It was beautiful – bright yellow against a sea of green. It’s Winter in Australia and there really aren’t too many other native flowers in bloom at this time. That said, there are still native bees and native birds looking for food and that’s when I had a thought about the wattle. It’s smart.

Come Spring and Summer, the Australian landscape will be awash with colour. If there are late rains there will be even more blooms around. That doesn’t bother the Wattle. By Summer time, the wattle’s seed will be ready to fall, some may have germinated, and it will be saving up its energy for Winter when all the other plants will be dormant. It’s not bothered by the other trees and shrubs in bloom. It’s not competing with them, in fact it’s ahead of the other plants in their cycles.

That made me think about what I had heard with other business owners.
“It’s end of financial year, no one has any money.”
“It’s holiday season here in Europe/US no one is around.”
These were tales of lack and woe. I’m not saying I’m immune. I lose clients each year in the lead up to the end of financial year. It used to bother me, now I realise that there are always better opportunities about to come by.

 

So when business quietens down, what to do? Do you do as the other businesses do and sing a tale of woe? Or do you do your own thing and bloom?

I know what I do, I learnt it many years ago now. In my last business, I spent far too much energy looking over my shoulder watching what my competitors were up to. I’d be angry when they copied or went straight to my big clients. I was forever feeling anxious.

The one day it stopped.

I decided enough was enough. Time to stand alone and bloom like the wattle. I decided to forget what they were up to and play my own game and concentrate on my own clients. That’s right, I even stopped worrying about the ones who walked. Why? Because the ones who stay are the ones who deserve my time and energy.

So, when you find that other businesses are feeling the pinch and times seem lean, do you join their tales of woe and shut down or do you stand firm like the wattle and bloom in the knowledge that when the weather fines you will be ahead of them?

 

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