Work with Kara Lambert

Irena found real understanding underpinned with psychology

Having an experienced sounding board. The idea of a client's buying cycle stayed with me.

I needed to understand whether Facebook ads were for me. We had a conversation and she shared her own journey and related it to mine. I could then see what would or wouldn't work for my situation.

Endlessly searching and not doing. You can endlessly sit online and 'learn' but in the end you just have to have a go and then iterate.

She's easy to talk to and has a broad skill set - meaning its her knowledge of human psychology that is key. I love that she's real and not 'salesy'.

That she was able to cut through the clutter of my numerous thoughts and ideas and bring clarity to the situation.

I was in overwhelm - with so many thoughts about my messaging, market and how to name and use the numerous social media accounts I had in different names - that I was stuck in analysis paralysis. I was frustrated because I was energised to take action, but had no clear path forward. Within minutes she was able to pull out the important parts of what was there and help me reassemble them in a clear and usable way. The clear path appeared! Instant relief and excitement! Honestly, there were even tears...(on my end!).

While, we may be great at helping others get clarity, it is often hard to take yourself through the process objectively. Kara's experience came through in guiding me through the process, in understanding what was important and in recommending steps forward.

That she was able to bring clarity AND recommend clear steps forward.

I feel more confident after just 30 minutes

Big shout out to Kara... I am amazed at how much you have influenced my mindset in just 30 minutes. I'm sitting here rewriting my draft email to "the client" that i wrote last week, and my goodness, I've pretty much deleted it and started again, but this time, I feel confident and justified in approaching them (even if it is via email haha).

Kara helped my new blog find its feet

Kara, I looked at your post at around 2am. I couldn’t sleep after that! I had to get up and read through 2 or 3 links to other posts. 4 1/2 hours later I have written out my: Ideal Customer (that was the toughest one – to narrow it down!), My Core Values, My Mission Statement, My Vision, A sheet marrying my Mission and Vision Statements with my idea client.
Thank you SO much for putting so much great information into just a few compact posts, with video links etc to help the process. It wasn’t all new to me, but it’s something that’s really easy to overlook and as my blog is new, I want to start as I mean to go on!
I had to start blogging before I could create all of this as I was so out of my comfort zone when I began blogging and had no idea who my ideal client could even be or where I was heading directly.
Now I’ve found my feet, this was really useful. I had my branding sorted and a business philosophy, to guide me, but getting this information committed to paper (I know I can refine it later) has been fun to do and also consolidating. Look forward to reading more of your blogs.