Eye on the end goal - Kara Lambert

Many of my clients come to me to learn about social media, Facebook in particular, I teach them the tool but mostly I teach them about their client. I teach them about what motivates their client. The thing is, as a business coach, I’m more interested in what motivates them. I want to know what their end goal is. I want to help them achieve that.

Over the years, I’ve had people tell me that their end goal is to sell their business, that they want more vans on the road, that they want their own premises. They are so varied and I love all of them, I have to say “selling the business” is a favourite and always keeps me thinking.

When it comes to business coaching, the end goal for the business is one of the first things I ask about. I want to know what we are working towards. The thing about social media is that it needs to be drawing your audience to that end goal too. Social media is a tool, a means to an ends and not an end itself.

Let’s just be clear that it has to be more than just money, that’s a thing not a goal. If all you can think about is money, then consider what that money will allow you to do, that’s your goal. Money is but a means to an ends. Consider what you would do with your business if money wasn’t a barrier.

But to be honest, the process of how you come to your goal is irrelevant. Your goal can even change and in fact, it should if it isn’t serving you. However, this post is all about keeping it in sight, not how you come to it. There are some tools in my blog you can refer to:

So you know what it is but why should you play the end goal?

The biggest benefit of playing the end game is focus. If you are consistently focused on your end game, you’re more likely to achieve it. You’re also less likely to be distracted by other things along the way. Too often I find that business owners are distracted by the idea of developing a new offer or a new tool and they lose sight of the end game. That can waste time and other resources.

Playing the end game keeps me grounded. Now I’m back to spreading the word about the importance of understanding the psychology in your business, I am dogged. I am centred. I am passionate. All of these things come across to my audience and they are less confused as to what I do and why they need me.

Your messaging is on point. With your eye on the end game, you are focused and that makes it easier to speak to that one thing. To make your point. To move yourself and your fans to that end. It helps you to be brief, clear, and accurate.

So, do you know your end goal? What would help you play the end goal?

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