Ever wonder how you will keep your social media followers engaged whilst on holiday, while ill, during peak periods, or even when you need some time away from your devices? My family and I have just returned from a four-week overseas holiday (I feel refreshed and with a clearer direction for both of my businesses) and I maintained my Facebook post reach of 90%, engagement rate of 10% and increased my number of followers.
Even though I did have my smartphone with me, wifi connectivity was unreliable and patchy. The other issue that I had was being between 9 and 12 hours behind my regular time zone, meaning that ‘on the fly’ posting to my main follower base was not an option. I wanted a relaxing holiday, so in the four weeks leading up to my holiday I scheduled 70+ Facebook posts and four MailChimp newsletters. I did post occasionally to Instagram and used some time to increase my Twitter following.
So how did I achieve this?
As I said earlier, I used the four weeks leading up to the break to schedule my content. I do not use a social media scheduler to post across multiple platforms, it doesn’t suit me or my business (in fact I have just read an email from Crush Social outlining why my approach is correct). In the past I have used the calendar on my phone to keep track of which day I am up to with my scheduling. This time I had a social media calendar.
Social media calendars
There are a number of free and paid social media calendars on the internet. I have looked at a number of them and was lucky enough to receive one from Kellie O’Brien Media. It is a month-to-a-page calendar (affiliate link), BUT (and it’s a big one) the thing that stands out for me is the hints and the special dates. It is the special dates which helped me to determine posts when I had run out of my popular content (I will post later on this topic). The special dates include things like awareness weeks (or days), holidays, and sporting events. While Kellie has used Australian dates, a lot of these awareness events are international and it is these special dates that sets her calendar apart from the others available. (Note: while Kellie did provide me with the calendar, it was done so for user testing, my affiliate link was provided after)
I am an avid Pinner. I admit to having more than your average number of boards and a few secret ones too. While I do pin content from the internet to Pinterest, I most often repin. The key to Pinterest is to understand your ideal client & pin that. Tweet this According to hubby, I spend too much time on there, but I see it as all valuable research time (ok, sometimes it’s like a rabbit hole).
If you are not on Pinterest, I would suggest having a look. Many businesses, including my own, use it to promote their own products. While I do not find it a good sales vehicle, it is handy for brand awareness. I would suggest starting with the ‘Popular’ pins and over time Pinterest will learn your tastes and customise your feed to suit. Follow the boards of your favourite Pinners or just follow them entirely (some people I follow entirely and others I select certain boards). The thing I like about Pinterest, is that in the main, you will be linked back to the original source. This is great for sharing the content directly and makes attribution simple.
I regularly schedule Facebook posts and have for a while now. I don’t like being flustered and pushed into posting content on the fly. I regularly check my Insights and I post when my followers are online (a great way to help engagement). Scheduling posts allows me to post when they are on, but I might not be.
I have found this recent video by The Stacey Harris on how to schedule a Facebook post.
If you have subscribed to Write to Right’s newsletter, you would have received my scheduled newsletters. (You haven’t? Head over and sign up now and receive a free set of my top social media hints) I use MailChimp as my email platform, there are dozens out there, but MailChimp is a well-known provider and integrates with my website.
Email lists are a fantastic way to reach your customers in a more personalised and direct manner. Tweet this It’s also a fabulous way to offer digests of your social media content, deliver special offers and generally remind people that you are still there (let’s face it, not everyone spends as much time as I do on Facebook). So my email subscribers didn’t miss out, I scheduled my regular newsletter. Ok, so it didn’t contain new content (there’s nothing wrong with recycling and I will discuss this in another post), but it did help me to stay in front of mind whilst I was away. I found this great video from Chris Durnan, who details how to schedule a MailChimp campaign.
These are the main tools I used to keep my businesses running whilst I was away for four weeks. While they work for my businesses, they might not be right for yours. If you have any other tools or hints you would like to share, please leave a comment below. If you would like to learn more about writing for social media, please read my other blog posts.