I admit that some weeks, I am pulling blog ideas out of thin air at the eleventh hour. With two blogs for two distinct businesses, I have used a variety of prompts to help me blog consistently throughout the years.
Why I blog
I blog for my website’s benefit. I blog purely to keep my website fresh & the Google Algorithm happy. I blog to help me curate keywords for my SEO. I know it’s not the most tree-huggy answer, but it’s the truth. It’s why I recommend it to my clients. Let’s face it, it is keeping one of my clients in customers – and her blog is hidden!
How often I blog
I blog weekly for Write to Right and I blog monthly for my hair accessory business. Not too onerous, except when the weeks coincide! I admit that weekly blogging is about my limit and that I found it difficult at the start. It used to take me 3 days to draft, mark-up, and do the corresponding email; now I can get it all done in 5 hours. Oh and that’s for a thousand word blog.
What I don’t blog about
I am not a mommy blogger. It’s not me. Don’t get me wrong, there is nothing wrong with it, it’s just not my style. I do not do paid endorsements. I rarely even do endorsements! When I have endorsed, it has been products I have used and happily put my name behind.
But what I will tell you are some of the ways I create blogs when I don’t have a topic. What I will say is that you need to direct your topic to your goals and to inspire your ideal client.
Run a Q&A or FAQ (Frequently Asked Questions) blog. This is a great way to help you with educating your clients. It is also a great way to develop business policy. It is also a resource that you can repurpose.
Write about yourself, what inspires you, what drove you to start your business. Open the doors to make connections with your customers and grow your relationships.
Review your own products. Write up the features and benefits of the item. Start with your most popular products and build the library. Not only can you drive sales from the blog, you can add value to your sales pages. These are great blogs to repurpose across your social media presence.
Lookbook of tools
Create a curated post of links to your favourite tools or products and how and why you use them. Warning: let people know if you are using an affiliate link and you will get a kickback from their purchase.
Book of favourite FB posts
Facebook is a great way to test what your clients like. On my hair accessory business page I share a number of hairstyles, so one month I built a blog post with the favourite hairstyles I had done at home. This is also a great way to showcase relevant products or services and value add for your clients.
Use a magazine title from one of the niche’s fave mags
Magazines have tried and tested titles. Use their expertise and replace their subject with yours.
Counter a popular belief or stance
Countering a popular belief has been one of my most popular blogs. Provide a convincing argument, with counter-points to support your point of view. This isn’t for the faint-hearted. Promoting a counter-point to a popular opinion can give rise to an angry following, but if you have convincing arguments then you will be fine.
Do you have any other blog starters you use? Do you blog? Does your blog take on a particular style? What benefits do you gain from blogging? Do you re-purpose your blogs?