The two words business owners need to ask without fear to change their business – so what - Small business consultant
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These two words bring about thoughts of anger in every parent, competition in every sibling, and fear in every business owner. Yet as business owners, we need to be asking it more often than we do. To achieve more we need to be willing (and able) to step back and reassess. When dealing with difficult clients, these two words can change the way you approach the situation.

So what

I’m not asking a question, these are the words. While I understand it might seem abrupt and abrasive; it’s this that gives them their charm but also their jolting power. You see, it’s not until we are jolted from our comfort zone that we see and achieve greatness.

So what has that power.

Customers
Let’s get these out the way first. I know there were a number of times a whingey whiny customer came to me, complaining about something that really wasn’t my responsibility. Or the angry one yelling & swearing & carrying on like nobody’s business. Oh they were the ones I definitely wanted to say So what to! (and mean it with all the charm of a moody teenager)

But you really need to ask yourself So what in a few different ways and a number of times

- So what if I gave in and kept them happy

- So what if they were right

- So what if I were to step back and find out why they are so angry

- So what if I were to lose them as a client

Now the idea with these is that you need to give yourself the space to ask the questions without being angry, because that’s just not going to help anyone – especially if one of you already are.

Staff

Oh my word! Yep, I’ve managed staff. Displaced staff. Staff approaching retirement. Ugh, it was a bit of a rogues gallery. All lovely people, but boy oh boy was it rough at times. But you know what, I have learned the most from being a boss. So here are some of my of my favourites:

- So what if I gave in and kept them happy

- So what if they were right

- So what if I were to step back and find out why they are so angry

Look familiar? That’s because this isn’t about making you happy. It’s about them. Sorry, it’s true. The man thing angry people want is to be heard. If you can show them a genuine interest, you’re over half-way there. From there use what I teach in aligning values to align what you want/need achieved with their values/needs. It’s funny how quickly they are adopted as their own and behaviour improves. I’ve used these approaches on my staff and it has been used and adopted in other businesses I‘ve consulted to. The result is the same – staff buy in & improved performance. And not just to keep you quiet and off their backs, they actually believe it.

Growing your business

This is the first place I actually used these words – in assisting business owners to grow their business by determining the benefits of their service or product. I would have them ask So what.

In this instance it’s about challenging your perception of what your business is meant to look like and where you want it to go.

- So what if I decide not to do video for my business

- So what if I introduced a new product or service now or in 6/12/24 months time

- So what if I moved premises

- So what if I rebranded/changed my name

Self

You really didn’t believe that I would let you off without asking yourself did you? We know we are our own worst enemy. Some of us can’t stand turning the mirror on ourselves, yet others do it with reckless abandon. The ones who succeed are the ones who take action.

So what kind of So what questions should you ask yourself? Here are a few I use…

- So what if I fail

- So what if it’s not perfect

- So what will this extra money mean for my family

- So what is my next step

Push yourself. This stuff was never meant to be easy, change rarely is & challenge was never meant to be. If you don’t feel uncomfortable to the point of frustration, then you need to ask yourself again So what and you may have to do this a number of times until in mental exhaustion you say ‘enough’.

These two words, while they can hurt, are incredibly powerful and used carefully can drive you and your business to places you didn’t even think possible. In fact, this is what people have said about the outcomes of me having asked these questions of them.

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Mark appreciated the generosity

Kara is warm, friendly and very generous with the information that she shares. She is incredibly switched on and extremely knowledgeable! I wouldn't hesitate for a second to recommend Kara. Every interaction has been a positive interaction.

Mark Havas , The Tech Untangler
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Accountability. She keeps you on track and kicks ass if you don't. I needed that extra push in the right direction.

Too many challenges and there will always be more. I am confident that Kara can and will help with them all.

I had paid soooooo much money for business coaching years ago resulting in uneducated non business owners dictating their point on wasting more money in theories that didn't work or I couldn't afford to even begin doing what they taught. I paid a heap for SEO to 3-4 different companies promising the world and each time was the same answer "SEO is a long game" yes it is but seeing no results in Australia not overseas was frustrating as. PPC was the same with a lot of money spent with minimal results or if any seemed to be attracting tyre kickers.

Kara is awesome and actually cares about your business and its results but at the same time understands life pressures and hurdles in day to day life which is great!

Damien Nayna , Owner
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Stephanie got going!

I wanna say a big thank you to Kara Lambert I want the whole world to know she is a fantastic human being. And she absolutely holds you accountable.
When I was in San Diego Kara challenged me to come back to Sydney and teach my learnings from the big marketing conference to my community.

She has been on me since I got back.

Yesterday she checked in. And I was able to show her the landing page and Edms that are about to go out.

So thank you Kara! You’re an amazing coach and I’m proud to also call you a friend.

Stephanie Campanella , Director
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Totally unexpected and life changing

My intention was to bounce around a few ideas.
Never could I have imagined the direction Kara Lambert would take me. We completely stripped back my thought process and put some actionable targets in place. My mind is buzzing with what I need to do and Kara has been amazing helping with business strategy and personal development.

Today I have already actioned some life changing decisions.

I recommend you seriously start to consider reaching out. I'm so glad I did.

Chris Wilson , Director

 

 

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  • September 21, 2016
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