These two words bring about thoughts of anger in every parent, competition in every sibling, and fear in every business owner. Yet as business owners, we need to be asking it more often than we do. To achieve more we need to be willing (and able) to step back and reassess. When dealing with difficult clients, these two words can change the way you approach the situation.

So what

I’m not asking a question, these are the words. While I understand it might seem abrupt and abrasive; it’s this that gives them their charm but also their jolting power. You see, it’s not until we are jolted from our comfort zone that we see and achieve greatness.

So what has that power.

Customers
Let’s get these out the way first. I know there were a number of times a whingey whiny customer came to me, complaining about something that really wasn’t my responsibility. Or the angry one yelling & swearing & carrying on like nobody’s business. Oh they were the ones I definitely wanted to say So what to! (and mean it with all the charm of a moody teenager)

But you really need to ask yourself So what in a few different ways and a number of times

- So what if I gave in and kept them happy

- So what if they were right

- So what if I were to step back and find out why they are so angry

- So what if I were to lose them as a client

Now the idea with these is that you need to give yourself the space to ask the questions without being angry, because that’s just not going to help anyone – especially if one of you already are.

Staff

Oh my word! Yep, I’ve managed staff. Displaced staff. Staff approaching retirement. Ugh, it was a bit of a rogues gallery. All lovely people, but boy oh boy was it rough at times. But you know what, I have learned the most from being a boss. So here are some of my of my favourites:

- So what if I gave in and kept them happy

- So what if they were right

- So what if I were to step back and find out why they are so angry

Look familiar? That’s because this isn’t about making you happy. It’s about them. Sorry, it’s true. The man thing angry people want is to be heard. If you can show them a genuine interest, you’re over half-way there. From there use what I teach in aligning values to align what you want/need achieved with their values/needs. It’s funny how quickly they are adopted as their own and behaviour improves. I’ve used these approaches on my staff and it has been used and adopted in other businesses I‘ve consulted to. The result is the same – staff buy in & improved performance. And not just to keep you quiet and off their backs, they actually believe it.

Growing your business

This is the first place I actually used these words – in assisting business owners to grow their business by determining the benefits of their service or product. I would have them ask So what.

In this instance it’s about challenging your perception of what your business is meant to look like and where you want it to go.

- So what if I decide not to do video for my business

- So what if I introduced a new product or service now or in 6/12/24 months time

- So what if I moved premises

- So what if I rebranded/changed my name

Self

You really didn’t believe that I would let you off without asking yourself did you? We know we are our own worst enemy. Some of us can’t stand turning the mirror on ourselves, yet others do it with reckless abandon. The ones who succeed are the ones who take action.

So what kind of So what questions should you ask yourself? Here are a few I use…

- So what if I fail

- So what if it’s not perfect

- So what will this extra money mean for my family

- So what is my next step

Push yourself. This stuff was never meant to be easy, change rarely is & challenge was never meant to be. If you don’t feel uncomfortable to the point of frustration, then you need to ask yourself again So what and you may have to do this a number of times until in mental exhaustion you say ‘enough’.

These two words, while they can hurt, are incredibly powerful and used carefully can drive you and your business to places you didn’t even think possible. In fact, this is what people have said about the outcomes of me having asked these questions of them.

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Accountability. She keeps you on track and kicks ass if you don't. I needed that extra push in the right direction.

Too many challenges and there will always be more. I am confident that Kara can and will help with them all.

I had paid soooooo much money for business coaching years ago resulting in uneducated non business owners dictating their point on wasting more money in theories that didn't work or I couldn't afford to even begin doing what they taught. I paid a heap for SEO to 3-4 different companies promising the world and each time was the same answer "SEO is a long game" yes it is but seeing no results in Australia not overseas was frustrating as. PPC was the same with a lot of money spent with minimal results or if any seemed to be attracting tyre kickers.

Kara is awesome and actually cares about your business and its results but at the same time understands life pressures and hurdles in day to day life which is great!

Damien Nayna , Owner
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Kara has the education & experience to get me through fear

Kara has the education, experience and ability to recognise and clearly communicate my strengths and drivers and pinpoint what was holding me back so I could move past it.

I came to her needing to know what to do with the fearful thoughts and how to change my mindset

I have tried engaging with other "business consultants" but could not connect with them due to their lack of credibility due to little or no relatable experience or education or lack of understanding of my background, industry and environment where as Kara has it all

Kara gets to the issue very quickly using her psychology education, every idea, roadblock and decision all comes from our own psychology and Kara has the keys to unlock the doors and connect with you and your potential clients. Kara is direct and yet extremely warm genuine and honest and really does have the education, insight and experience that makes you want to listen and act .

Nadine Woodhead ,
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Bec's looking forward to her future & knows Kara is there to guide her

Kara has been a very valuable part of my business, the lessons I have learnt from Kara’s workshops and personal consultations have given me an insight into the background of the world of social media; this integral in running a small business in today’s society. Businesses don’t sell themselves and neither does the promotion of your business. The tools I have acquired during my involvement with Kara will help my business both now and in the future. And with her constant enthusiasm to keeping up to date with the way things are run, I know I’ll be learning more in the future.

Rebecca Bird , Jeweller
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Kara helped my new blog find its feet

Kara, I looked at your post at around 2am. I couldn’t sleep after that! I had to get up and read through 2 or 3 links to other posts. 4 1/2 hours later I have written out my: Ideal Customer (that was the toughest one – to narrow it down!), My Core Values, My Mission Statement, My Vision, A sheet marrying my Mission and Vision Statements with my idea client.
Thank you SO much for putting so much great information into just a few compact posts, with video links etc to help the process. It wasn’t all new to me, but it’s something that’s really easy to overlook and as my blog is new, I want to start as I mean to go on!
I had to start blogging before I could create all of this as I was so out of my comfort zone when I began blogging and had no idea who my ideal client could even be or where I was heading directly.
Now I’ve found my feet, this was really useful. I had my branding sorted and a business philosophy, to guide me, but getting this information committed to paper (I know I can refine it later) has been fun to do and also consolidating. Look forward to reading more of your blogs
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Sarah Jackson , Blogger

 

 

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