Quality, heart-centred online business - Kara Lambert

Quality, heart-centred online business

Quality websites - Write to RightIn my last blog post, I wrote about how I kept my online presence whilst I was on holidays. Now, during those four weeks I not only had a marvelous time, I received a shot of clarity. See, I thought I knew what was at the heart of Write to Right, seems there is something in the Parisian air and I now know what is at the centre of the business.

I have a burning desire to help business owners make their online presence the best it can possibly be. My focus is on quality. While I have been teaching you the skills and sharing my insights in running an online business, what I wanted to do was to help you make the most out of what is inside you, what drives your business. I want to help you get that out to your customers.

I was talking to a prospective client, who was looking for a content author (something I can, but prefer not to do), and I spoke to them on how I like to focus on getting the most out of a business’ existing online resources and how they will benefit. I explained that although I write all of my own content, I don’t write for others as my experience is that business owners are best placed to write their own content. (Read my blog post on why you don’t need a copywriter) I also explained how, though web designers/builders are great for building your site – they will only put in to it what they receive from their customer (you).

Now, while I am a firm believer (now) in getting something up live and rejuvenating it, I also am a firm believer in the need to make it the best it can be at that time. Some would say that it’s advocating for polishing the proverbial dog dung, but some customer’s prefer theirs shiny and isn’t it better to show your customers what you sell on a polished turd than not letting them know at all?

I’ve read a lot recently about quality being an entry requirement to the marketplace, I’m also seeing more on how marketing is changing from a push to a pull. I don’t think they are mutually exclusive. As a consumer, I am turning away from the hard sell and I am also becoming wary of the soft sell. As a business owner, I (and others) am developing the ‘social’ part of my social media presence. (Read how you can be more social in my blog)

I believe that consumers are looking for genuine interaction when purchasing and I firmly believe that businesses find genuineness easier when they come from a place of quality.

Why? Quality, and delivering what you say, engenders trust and customers will only perceive genuineness when they trust the message and the method. (Tweet this)

Take some time to watch this TED talk from Joseph Pine. While this talk is now a decade old, I believe that we are still in the transition phase and that when businesses realise that customers are after more than just a product or service they open up another level of their business’ earning capacity.

Social media is ingrained in current culture. In fact, Facebook has an average of 1.35 billion people using the platform every month (Tweet this). While businesses might believe that they can afford not to be on a social media platform, I’m not one to ignore the potential of reaching 1.35 billion people every month. Incidentally, I am also aware that there are a number of consumers who shun social media, and as a result I maintain a website presence. The benefit of both is an increased potential client base.

I want your business to make the most of the opportunities afforded it. I want you to shine above your competitors. I want you to extend the quality you invest into your products and services to your online presence. I see benefit in moving to the experiential model and believe that a lot of this lies in your online communication.

I believe that ensuring the quality of your business’ online presence is what lies at the heart of my business. There is science behind this. Google has quality indicators in its search algorithm, customers will not buy from websites that contain spelling and grammatical errors. (read more about why I think this is important) I want to take this science, meld it with my Management and Psychology qualifications and balance it with my years of website experience to offer you ways to have the best online presence possible for your business.

So that’s the ‘why’, what about the ‘how’? Read through my blog posts, sign up to the newsletter, like my Facebook page. These are all ways in which you can find out how you can DIY a better online presence. If you are time poor check out the services I offer to do it for you.

Where to from here now that you have read, signed up and liked? I want you to watch the following TED talk by Seth Godin on Tribes. I want you to think on what is at the core of your business and how you will lead your tribe in a new direction. Think about what influence you can make in the next 24 hours and take your tribe on a new journey. Better still, when you take them on the journey, let us all join you by sharing it in the comments below.

 

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