A case study on how businesses benefit from knowing their ideal client. - Kara Lambert

A case study on how businesses benefit from knowing their ideal client.

Do you know who your ideal client is? Do you know why you should know them? Do you think it’s something else you need to do? Let me show you how your business can benefit from defining your ideal client.

I first became aware of having a definition of an ideal client in the second year of my other business. I had just launched my website and within one week, I had my largest order come through. It was a new customer, they hadn’t ordered through Facebook or seen me at the markets and they ordered hundreds of dollars of hair accessories (yup, that’s my other business). Over time I have chatted with this customer and come to realise that when I focus on her and fixing her needs, I make more sales (not necessarily to her, but other women like her). I found it! I had found my ideal client! I started thinking more about other customers who had made sales easy. Be warned, affluent people aren’t necessarily your ideal client – so don’t just say that you want a rich ‘sugar daddy’ client.

It was eye opening!

I then used this information to build a profile and to use it when talking to customers online and at the markets. I could tell who was ‘just looking’ and who was going to buy from me. I could also then talk to their needs, show them the benefits, and use these to drive sales. It makes things so easy when you know when you are targeting. It also means that you can focus your energy AND you can make bigger sales to fewer clients.

So when I do a website audit, I ask, ‘who is your ideal customer’. Could you answer that question if I were to audit your website? I am yet to find a customer who can. Why? Most people say that they just want to sell to anyone. Well that’s fine, but then who are you writing for when you are writing your website or Facebook or newsletter or any communication you have with your customers?

You’re writing for your customers.

So who are they? How do you know that you aren’t wasting your time? Or, what are you missing out on because you haven’t defined and aren’t targeting your ideal client?

Here’s another example.
A client comes to me for a website audit. They want to increase the number of corporate clients coming through their site. I help them by auditing their site, suggesting keywords to include throughout the site, and then they asked me to make the changes. Guess what?! They are now getting new corporate clients saying they found them via the website. Better still, their ideal client (one they have admired for years) recently placed an order with them. Imagine their excitement when it came through. How did it happen? We added a focus to their site for their ideal client. It would normally take them days of normal trade to make the same money as they did from that one corporate customer.

So, have you defined your ideal client?
Is your website targeting your ideal client?
Is your Facebook page meeting their needs?
Or do you need help?

Contact Write to Right now for a free 30 minute call on how you can improve your online presence.
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