Who’d a thunk it, I have belief and trust issues. Me, the psych graduate! Me, the one who teaches you to set goals, know your ideal client. Me!

Oh my god! Boy did I get pushed on this in a group coaching session I had last weekend.

I didn’t trust that I could run my own business my way. I had bought into the BS and hype as to how I should run my business. I thought I had to make cold phone calls and lead pages. Here’s the thing, I don’t like them and I now trust myself not to do them. That’s it, I DON’T HAVE TO! God that realisation feels good. Oooh, the other thing, I don’t like it when other businesses hide their prices. Guess what? Again, not me and I’m not going to do it. Just because someone else does it, it doesn’t make it right for me; especially if it doesn’t sit well with me.

Here’s the other trust shift I had.

Niche. I LOVE working with businesses who create. They could be creating health, art, memories. Whatever it is they create, I love the energy which goes into these things and I love the stories behind them. So, I will now trust and honour that. My ideal client associates themselves with being creative.

So this trust has created a sense of belief; belief that I truly am where I am meant to be and headed in the right direction. I know that sounds woowoo, guess what – that’s me too.

But belief is amazingly important. It’s important to believe in yourself, your business, and your path. Guess what, when you own those beliefs then you have somewhere where you and your customers align.

What do you believe? What is true? Have you told your customers that? Have you let them in to your life a little? You know that it doesn’t matter what you do or sell, with every purchase your customers buy a piece of you. You are given this opportunity to connect with them, not just as a transaction level, but a deeper level. They are buying a little piece of you and you need to trust that is part of the transaction. Guess what, when you connect to your client and align your and their beliefs magic happens. You speak their language, you touch their soul, you bring them on your journey. That’s a powerful place to be.

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