What I don't teach about aligning motivators - Kara Lambert

I talk about aligning what motivates people when teaching businesses about social media. I use it because at the end of the day, social media is about influencing a person to take action through a form of technology. It’s not about the technology first and foremost.

Aligning motivators helps you talk to the people you want to work with and to inspire them to take action, but there’s another thing it does is telling you who not to work with. I’ve seen in the past weeks that people are worried about difficult clients and how to work with them.

The thing is that aligning motivators makes you distinctly aware of what your motivators are, one of which is your values. So there is strength there. When we get clear on what our values are and what motivates us, not only do our most aligned clients appear, but something else happens.

We repel those we don’t want to work with.

Imagine this, you’re talking about what motivates you, you’re clear, you’re out there with your message. You will draw people to you who resonate with this. The brilliant thing is that you will also push away those who don’t. They might think it’s all crap. They may think that you’re woo woo and wishy washy. They might think that you’re not a serious business owner (I was called that once, meh). Brilliant! Perfect!

Don’t waste your time.

Move on to those people who are drawn to work with you, who align with your motivators. Why? They will light you up. They will remind you why you do what you do. They will be easy to work with. In fact, working with them won’t feel like work at all!

Don’t you deserve that? Doesn’t that sound nicer than dealing with difficult clients?

Now if you’re tempted to take anyone because funds are tight…. DON’T! They will take twice as long and end up costing you. Stick to your motivators and your message and magic will happen.

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