Customer Relationships Archives - Kara Lambert

Category Archives for "Customer Relationships"

Testing Interact Quiz Builder

Developing a quiz for my business is something I’ve put on the backburner for a long time. While I enjoy taking quizzes, the idea of building one for my business seemed all too hard and not a priority among all the other promotional or marketing activities I really need to do. I have even had a go at the quiz builder on my website, but it definitely fell into the too hard basket when I realized there really weren’t any templated “here’s one we did earlier” quizzes.

That’s where Interact has come to the fore.

I was invited by Interact to test their quiz builder and that I did. I have to be honest, as a busy solopreneur I need something that works off the bat and does a lot of things intuitively, Interact is good at this from the start.

I do enjoy filling out personality quizzes and I knew that a well designed quiz was a great way to get people into my funnel so that I could build a relationship with them.

I knew I wanted to run a quiz for my business coaching clients that was about how well they knew their clients as it’s one of the pillars I coach on. So I chose one of their “out of the box” templates.

Imagine my surprise when I could even choose the quiz category I needed for my client base! I did browse through coaching first as that’s my business type. So don’t be fooled by the categories you get to choose from, just focus on what your clients are interested in. In my case it’s social media and brand identity.

Having a strong template designed quiz meant that I knew that all of the logic behind the scenes worked and that it had a tried and tested lead generation design too. All very important to the success of quizzes to your funnel strategy.

I have to be honest, it’s been years since I’ve written a questionnaire. In fact, I think the last time I did it was when I was doing my psychology degree. So I class myself as a beginner when it comes to online quiz building, but experienced in logic and online design. Rather that trying to learn how to put it all together, I wanted my first test of the Interact platform to be of the platform (not my skills as a quiz builder). So I took the easy way out, and it was, and I went with a templated quiz all the way.

I was mindful that I didn’t want my templated quiz to look like everyone else’s so I was glad that I was able to customize the quiz in a number of ways.

Images

I purposefully went through and added an image to each page of the quiz, including the cover page. I was happy to see the range of the free stock images I could access to personalize my quiz.

Questions

I was able to change the wording of some of the questions to better suit my audience and I was able to easily add additional answers to my questions.

Word of advice if you’re adding answers in to a templated quiz.

DON’T FORGET THE BACK END.

Interact make it easy to add how your new answer correlates with the personality type it matches. It’s as simple as point and click!

Results

After toying with the idea of sending each personality group to a different resource. Which would have been easy enough as there are spaces for each to be sent to a separate page, I ended up doing a redirect on all three to my free Facebook Group.

Why to my Facebook Group?

Well in the integrations I already send them to an email list, more on that, and so I wanted something simple, familiar and where they can get to know me and what I teach on a deeper and more personalized level. Let’s face it, anyone can send you to a free resource/download, it’s a place where you’re personally welcomed that puts a smile on your dial.

Integration Mapping

I run my lists through Mailchimp and it was nice to see it among the numerous options. Take a look!

From here I added tags to my list and then used these to segment the responses in Mailchimp. Why did I do that?

Well it means that I can send a personalized email sequence to the different personality types. I can customize my offers for the different personalities. I can even shift people through the tags as they move through my value ladder as clients.

I did briefly play with sending specific answers to a specific Mailchimp List or tag. Now this is marketing gold! Imagine being able to niche down on your audience and automate based on their answers to a quiz. Now that takes personalization to a whole other level!

Promotion

Now I chose not to add my quiz to my website as it’s about to go through a major overhaul. The other thing is that most of my audience don’t hang out on my website, sad but true story. So instead I decided to share the love of my new Interact Personality Quiz on my social media channels.

A much nicer place and it’s a place where people are used to answering quizzes. Let’s see a show of hands who has fallen down the rabbit hole of answering a string of Facebook Quizzes or Instagram Quizzes? So that’s where I promoted my new quiz.

I have to admit, I was a little puzzled to see the G+ logo still there. Yes, I did test it. No, it didn’t work.

For those, like me, who are playing on Pinterest – I added it there too. Here’s how.

When I shared to Twitter through the Interact portal, I had the option to Buffer my post. (I love Buffer) So what I did was selected my Pinterest profile, chose the board I wanted to add it to, the image etc and the rest was history. It was really easy. The good thing is that it was scheduled rather than going out at the time I was sharing from Interact – which to be honest wasn’t the optimal time for my audience. (Just because I was playing with a quiz on social media in the middle of the afternoon, doesn’t mean that my ideal client was there waiting to join in the fun!)

I did share to Facebook, the integration was a little clunky but it worked.

Final Thoughts

The platform is a simple way to stop procrastinating and actually add quizzes as part of your lead generation strategy. I liked the way that I could take a template, add some images, change the text and really personalize the experience.

The categories took a little thought, only so far that I needed to think of it from a client point of view (check out the coaching quizzes to get an idea of how I realized this).

The integrations were over and above what I was expecting and a pleasant surprise. They seem to have thought of everything! I liked that I could put a Call to Action or a Redirect on my quiz – it was my choice. I loved that I could add certain question answers to specific list – marketing gold.

I would love to try the various website integrations, especially the bar.

Speaking of bars, keep your eye on the save bar up the top and make sure you save after every step.

I would like to see a Buffer integration as I came across the  Pinterest work around through sharing to Twitter. Oh and a native Pinterest sharing option would be great too.

Even if you’re not in the EU/UK, I liked the GDPR compliance. Here in Australia, I don’t expect it will be that long until we follow suit.

Overall… My advice to other business coaches is if you want something different from your standard downloadable opt in, then these quizzes are a great option for getting leads into your funnel.

Want to learn more about creating your own Quiz Opt in? Read this article: https://www.tryinteract.com/blog/how-to-create-a-quiz-opt-in-on-your-website/

If you’re interested in setting up your own Interact quiz, I have an affiliate link for you to use : https://interact.grsm.io/KaraLambert (Interact pay me a small %)

Motivate your clients – The one thing you’re missing to drive client behaviour

Watch and learn how to drive your clients to do the behaviours you need for your business to succeed.

 

 

SHOW NOTES

I’m often asked the best way to connect with clients. How to drive the client behaviour you need to succeed. You know, how to build that know, like and trust. How to get them onboard so they’ll buy. How to engage clients. I find business owners make one common error and that they’re missing the one secret I see, from a psychology point of view and as a business coach

What do I mean by what drives clients’ behaviour?

Let’s go back to basics and look at some scenarios.  By breaking the communication with the client down into 3 parts:

I/the business (Person A) need

Insert person doing the thing I need and in this case it’s the client (Person B)

To do (insert thing X that I need).

It looks kind of like this:

For my business (Person A) to succeed I need more clients (Person B) to opt in to my funnel (thing X).

For my business (Person A) to succeed I need my clients (Person B) to buy (thing X).

For my business (Person A) to succeed I need my clients (Person B) need to click on my ad (thing x).

So where do business owners go wrong when they are trying to connect with and drive their client to do the thing that the business needs to succeed. Well, I find business owners focus on two things…

It’s all about them “I, I, I” or
It’s all about the thing they want “sales, leads, sign ups, opt ins…”

So where is driving the results going wrong?

I mean, what is wrong with focusing on what you need, either it being all about your business or all about the thing you need to succeed? Surely that’s what makes a business successful – focus, drive, determination. Right?

What tends to happen is that businesses then fall in to two camps –

they are focused all on themselves/the business and their success – Person A (Kind of like Daffy Duck hoarding stuff in cartoons)

OR

They are focused all on thing X that they want to happen.

And then they feel like a failure, I didn’t make enough sales or conversions or blame and point fingers when they don’t get what they want.

It was the wrong target market, it was the wrong targeting, ads don’t work, video doesn’t work. All may be quite valid points but…

Thing is they’ve skipped over the key element to making thing X actually occur.

Person B

You see, without Person B doing thing X it was never going to succeed.

Without clients opting in, you won’t get them in the funnel.

With out your clients clicking to buy, you don’t make the sale.

Without your clients clicking on the ad, the ad doesn’t work.

It’s the actions of Person B which make x happen. It doesn’t matter that thing x exists or that Person A wants it to occur. Without Person B taking action, X never happens.

So what makes Person B do what the business needs to succeed?

What gets person B to do what you need them to do. You need to understand what drives them.

Let’s get inside their head – but first, I want to bust a business myth.

If you believe that offering discounts, special offers or giving them funky gifts or fantastic entitlements is key to capturing a sale, you’re mistaken and at a hiding to discounting yourself out of business. It’s commonly known and understood by psychologists that these things are really poor drivers of behavior. These external drivers are really poor at getting us to do things, over time they become expected and just aren’t enough and to be honest, any business can buy your clients off of you – for the right price. And that costs your business handsomely. Do you know how much it costs your business to acquire a new customer?

So it’s cheaper to keep them happy and keep them coming back and doing thing x for you.

So how do you do that in business?

We humans are social beings. We like to feel part of something bigger than ourselves. We love to be part of a tribe. We love to feel heard and understood. The thing is that we are generally time poor and if we have fill in the gaps or blanks in your marketing, we will use our memory bank of solutions or options to fill them.

What does that look like between a business and a client?

Regardless of who Person B is– we all have these key drivers which which drive our behavior.

Understanding these will allow you to include them in any communication you have, address any concerns, and grow trust.

So what are these drivers of client behaviour?

I have identified 5 key drivers of our behavior (and yes these apply equally to Person A and Person B). They are:
– Fears
– Needs
-Beliefs
– Values
– Goals

But you can’t cherry pick and start at the top. You have to address Person B’s fears and needs first before appealing to their values, beliefs or goals.

I’m going to link an article that goes into greater depth. (Click Here)

The benefit of using these drivers is that Person B will feel heard, understood, and valued. By telling them you understand their fears and needs, they don’t have to guess how your product or service will address these – they already know! No gaps or guesswork here.

So what you have is a client who is happier because they feel valued, a client who has some questions or concerns answered, and a client who is closer to buying from you.

What did you have to do?

Understand what drives them and tell them that you’ve been listening and that’s how you help.

So how do you work this out?

While you could survey your clients, the quickest and easiest way to work this out is to go to your testimonials and use exactly what they tell you. How you solved their problems, what they were, and how they felt afterwards. Use their words too, they understand those better than any spin doctoring you could do.

Leave a comment below with which one drives your clients more: fears, needs, beliefs, values, or goals

Why social media for business

So what are the latest tales of woe you have heard about social media and business? I usually hear, “Facebook Reach is dead”. I’ve heard, “They’ve changed the way posts appear on Facebook”. I’ve heard, “Twitter wants to allow us to edit tweets”. I’ve heard tales of woe about IGTV and stories. I’ve heard grumbles about the increased use of video on LinkedIn. They all complain of the same thing, social media isn’t working for us any more – it’s the technology’s fault.

Hang on just one minute! Have you heard the saying, ‘A bad tradesman always blames his tools’? Sure these platforms are free and we get what we are given. But did you ever stop to think that it’s also a matter of we get what we give?

Here are some other things I’ve heard non-business owners say about social media lately. “I went to restaurant XYZ’s Facebook page, they hadn’t posted in 18 months. I wonder if they’re still around?” “Why am I just seeing ads, I can’t see my friends?” “I always feel like they’re after my money” “I know I saw it here somewhere *scrolls endlessly* but I can’t seem to find it, it was really good but I’ve forgotten where it was from” Think about your time on social media personally, what do you think and say?

Now think again.

Why is your business on social media?

Is it to sell to a person? Yes

Is it to gain new customers (people)? Yes

Is it to educate people about your business so they will either buy from or recommend you? I’d hope so

When you look at these three questions the central theme is PEOPLE. This is ‘why’ businesses get on social media.

Somewhere we’ve lost track of this and focused on the ‘how’. The how being the social media platform.

But there are so many “hows” out there and they change. The why remains the constant.

Simon Sinek tells us to start with why.

Why not focus your social media efforts there first.

Why does the person you want to buy what you’re selling use one social media platform over another?

Why do they use social media at all?

Why would they choose you over any other business and not just your competitors? Why should they spend $20 with you rather than spending $20 on their pet/child/partner?

To reduce customers to numbers, even social media ones, is to turn them into conquests on a bedhead. We are not numbers nor are we conquests. We are people. Just like you.

The skill in this is realising this has nothing to do with you and your business and everything to do with the customer and their “why”. Do not make this about you, remember that you do not have to convince you to buy from you. So make it about them.

 

Not sure how to do that?

You can read this article.
You can download this free checklist.
You can book a FREE 30 minute strategy session.
You can access my hour long training.
Or if you want something more personalised, we can work one on one in a deep training to help you connect &engage with your client on social media.

Customer satisfaction improvement tips

So the customer satisfaction survey results are in and Management come back with the standard, “Customer Satisfaction is slipping. YOU need to get it up!” How often have you been told that you need to lift the customer satisfaction rating for your area, team, or business? Then shook your head and wondered just how to make it happen. There’s no magic wand or crystal ball for this one. It’s totally out of your control if they’re happy with you because you’re doing everything you can; special offers, follow up, personalised service. You’ve pulled out all the stops for the customer. You’re giving it all you’ve got!

Traditionally, improving customer satisfaction takes on the form of “What else can we give them?” or “What else do they need?”

What if I was to tell you that there were 2 more effective ways of improving customer satisfaction than throwing more money and things at the customer. (metaphorically speaking)

What if instead of concentrating on just improving the product or service we focus on improving the people involved? I know it’s a bit odd, but hear me out.

The customer’s role in improving customer satisfaction

Don’t worry, I’m not asking you to go back and ask them exactly what they want because we all know that if you asked 100 people you would get 100 different answers. So rather than asking them what they, let’s look at what draws a customer to a brand and keeps them there. This is the aim of customer satisfaction – customer retention. We know it’s cheaper to keep a customer than find a new one.

So what draws a customer to a brand and keeps them there, or better still, turns them into a raving fan?

There are 3 parts:

  • Appealing to their self image
  • Exclusivity
  • Incentive

The beauty of these three things is that even exclusivity and incentive require no financial outlay. We often believe that exclusivity and incentive mean giving more or offering discounts.

The Merriam-Webster Dictionary defines exclusivity as:
1. the quality or state of being exclusive
2. exclusive rights or services

And incentive as:
– something that incites or has a tendency to incite to determination or action

Neither of these definitions imply the need to offer a discount or bonuses. In fact, research shows that the best incentive is to tell people the action you want them to take.

I’ve developed a simple checklist and you can download it here.

Staff’s role in customer satisfaction

Now this one digs deep into psychology, so I’m going to ask for a little patience as I take you on a journey backwards in time. If you think it’s all about the staff making sure that the customer is always right & giving them what they want, I have a surprise! It’s not! Let’s get started!

Research shows that happy staff means happy clients. Seems logical right? So what makes happy staff? I promise you it’s not pay-rises, free food, basketball courts, or beanbags. Sorry staffers!

Happy staff comes down to staff seeing a clear relationship between what motivates them and what motivates the business and what it achieves.

So if it’s not money and perks that motivate staff, what is it? Well I’m sorry to say that it is different for each person. We are all unique! But through time & experience, I’ve brought it back to a set of five key motivators. Understand these for your staff & align them to your business and you will not only have happy staff but you will also improve customer satisfaction.

So what are the five motivators?

– Fears
– Needs
– Beliefs
– Values
– Desires/Goals

Yes we are all driven by these 5 things, yes they differ between people, yes they matter to us. Yes it seems stupidly simple but research is research and when you think about it, it makes sense.

So how do you work these out? Well you do have to have conversations with your staff and you do have to have a very clear idea of the motivators of your business – so it takes work. But here’s another thing to consider…

Happy staff are more productive. Happy staff have less time off. Happy staff become raving fans. Happy staff stay with your company saving your on churn and labour hire costs.

So there’s an added benefit to increasing customer satisfaction. Not only will the want to buy more, and will buy more. (Oh didn’t I mention that research?) Your staff will be happier and you’ll save money & make more money.

If you’d like to know more about these motivators and how I used it to improve staff happiness, productivity, & customer satisfaction; I have a short instructional set available on my website.

If you would like to speak to me more on this and how I can make it work in your business, you can book a FREE consultation here. Additionally, I am available to speak on this topic to your team or at your conference.

2

Why Client Avatar work fails and what is missing

Until a bit over 2 years ago I had a real problem with the standard client avatar work available. Many many years ago, in my previous business, I did a beta test of an online coaching program and had my first introduction to writing my ideal client profile. I hated it! I had to name them, detail their demographics, outline their day, it was even suggested that I found a photo of them and print it out. Something felt wrong.

Here’s the thing. With a degree in psychology, I know that we are more than what we do. I understand that diagnoses and labels give us meaning and structure to our lives, it makes things easier. But labels are just that, they stick on top of a number of behaviours and/or symptoms which make up the labels.

So what’s the problem with traditional client avatar work?

Standard client avatar work reduces people to a list of labels. I don’t know about you, but I’m more than the labels society puts on me. Yes I am a mother, daughter, sister, wife, graduate, business owner; but so are many other women I know. Does that mean that we are all the same? Does that mean that all of our behaviours are the same? No!

What about my other demographics? I am a woman in my 40s with two teenage children. I’m married. Does that mean that I behave the same as any/many/most married 40 year old Mum of 2 teens? No!

So why do marketing experts and business owners still believe that these client profiles based on labels work? At best they are generic, but how are they used and what lies behind them?

These avatars are used to help business owners with their marketing and messaging. They exist to help with what words to use, where to focus marketing efforts; but where does this come from? The business owner’s interpretation of the labels. And this interpretation comes from their lived experience and opinions of these labels. This interpretation comes from our biases. What if they’re wrong?!

So what happens when a business does a standard client avatar exercise and finds it doesn’t work, and I have had many business owners in tears because this is the case but they were lead to believe it would work and was crucial. Their marketing efforts are misguided, they don’t make the money they feel they should, they are demotivated, and some even close their businesses believing they were a failure.

All because they relied on labels rather than what sat behind them.

Deeper than the client avatar

So what sits behind the labels?

Behind the labels are the behaviours, the actions. What drives these behaviours and actions? Our motivators. What drives our motivators? Our culture, our education, our lived experience.

The old ‘nature vs nurture’ conundrum has puzzled scientist for decades. Why can identical twins raised in the same home behave so differently? Researchers ponder why two people experience the same event differently, even down to developing trauma as a result of the same event. It’s individual differences.

However, marketing believes that demographics and labels is enough of a definition for a client avatar… even though scientists have grappled with individual differences for decades.

A new type of client avatar

So how do we account for individual differences in our client avatar? Can we individualise and yet be able to speak to a group?

I believe the key is in defining what lies beneath the labels. Looking at the unique behaviours of that particular mother of teens you have in your client avatar. What motivates her? Look deeper into her behaviours than how she fills her day, that’s what she does. Look deeper into why she does it, why does she make a particular choice, where does that come from?

When businesses are able to define and speak to these deeper motivators, they connect to their audience at a deep interpersonal level. You speak to your ideal client in words they understand at their core because you are using words that drive them to take the action they do, make the choices they make. You connect to them as an individual not a set of faceless demographics.

That was what I felt was missing in the client avatar work I did those years ago. Connection. A connection at a deeper interpersonal level. A connection like we were sharing a moment where commonalities were found and friendships were made. A place from which strong connections grew. A place to build a long lasting and expanding connections. A place to communicate from. A point of connection from where I could motivate a client to action because I showed them that they were understood, that they could know me, like me, trust me and then they would work with me.

 

What is human-centred social media?

Over the past six months I’ve attended a few social media conferences and there’s one consistent trend – human-centered social media. Now, if you’ve been following me for a while, you will know that this is actually nothing new to me. In fact, I first wrote about this back in 2014. I have to be honest, I didn’t think I was that much of a ground-breaker and I hoped that it would take less time for the idea to filter through. Clearly I was wrong. Anyway, what is human-centred social media and why should we care?

Human-centred social media is more than benefits and WIIFM

Guy Kawasaki quote human centred social media Kara Lambert social media marketing coach psychologySay what now? Ok, so some of you might be surprised and others will be scratching your head wondering what I mean and some will be high five-ing me. Let’s start with those scratching their heads.

WIIFM, or what’s in it for me, is the principle of perspective taking and looking at what the client gets out of the transaction. Benefits are a business looking at the features of their offer and telling clients what they will get out of it. It’s essentially two sides of the same coin. However there is no guarantee that they will match or align in any way.

I have to be honest there are two main flaws in this approach:

  • Who has time to assess benefits against needs as a customer?
  • It seems a little shallow.

The vast majority of the time I hear this, businesses will talk about outcomes and benefits. I really don’t believe that’s putting the client at the centre of their social media, I feel they are putting their offer at the centre. As clients, there is so much more that drives our decision making than outcomes and benefits and in fact, there are a lot of things which go into these alone.

As a customer, when presented with a list of benefits, I still have to match them with what I want to achieve or what I want. I’m still trying to work out if the offer is the right fit for me. I’m not at the centre of this transaction.

At this point, some of you might think that this is awfully self-centred of me. But stop and think for a moment whose money you’re trying to acquire. It’s the customers. Do you want to raise doubt in their mind? Do you want to make it hard for them to part with their money? Then it also raises the question of how you even come to understand them anyway???

Personally, human-centred anything comes back to putting the following at the centre: what drives us to do what we do, know what we want, make a decision, spend money, like/comment/share. I believe that human-centred social media is more than what we are being told it is. In fact, I know that it’s more than what we are being told because there is a whole heap of psychology which drives what we define as a benefit or ‘what’s in it for me’.

Matt Goulart Quote human centred social media Kara Lambert social media marketing coach psychologyI want human-centered business practices, not just social media, to be a strategic focus. I firmly believe that it’s good business practice and not just some fluffy feel good add on or differentiator. We rely so much on people, people power, and goodwill. The thing is, I believe that taking the approach I advocate is a strategic focus as it looks at people at their base level, their psychology and their motivators.

I believe it’s time to move social media marketing away from a focus on the platform and the tools, to the person you’re aiming for who is using the social media. This is human-centred social media. By focusing on the person, the platform becomes somewhat irrelevant. By focusing on the person, we can address them the same way across platforms. By focusing on the person, we can continue conversations more fluidly between platforms and off of them. By focusing on the person, we reduce the overwhelm felt by business owners trying to understand the platforms. By focusing on the person, our message becomes clear. By focusing on the person, they feel understood. By focusing on the person, they don’t have to guess how we serve them. By focusing on the person, they are more closely aligned with our brand. By focusing on the person, they are more engaged. By focusing on the person, they are happier with the service they receive. By focusing on the person, they are more likely to buy from us. By focusing on the person, we grow raving fans.

How do I define human-centred social media? I define it by looking at what motivates us. I believe that there are five key motivators of any and all human behaviour. I’ve put together this 30 minute training package which outlines precisely what these motivators are and from there you can use them in your human-centered marketing to align and motivate your clients to action. You can purchase access to the training through the online shop. If you have any questions or would like to interview me on this, please contact me via email at kara@karalambert.com.

social media content calendar

So you would think after running social media for over 7 years now I would have a social media content calendars and I would have that thing down pat. Nope. Not me. In fact, I used to believe that that made me unstrategic in my content. That couldn’t be further from the truth either. I am in fact quite strategic. Perhaps it’s that I’m not much of a planner and more a seat of my pants kind of gal, a la Pretty Woman. Nope, I am a certified Type A personality. I am very organised (don’t confuse that with neat though) So why don’t I use a content calendar?

It’s quite simple. I’ve never found one I liked, not even some I could mash together and call my own. I’ve often heard people talk about content calendars and to be honest I had a little fomo because I didn’t have one. Then it struck me why.

Social media content calendars are way to plan out your content. Some have some method and pattern to the types of content you post. This could be vlog, image, shared content. Or it could be quote, testimonial, blog, sales pitch.  It’s telling you the type of content to post not the topic.

Some people develop content topic lists. I’ve looked at these lists, hey I even developed one of my own for blogging a few years ago, but I find they fall sort. Here’s why.

Content calendar topic lists fall short in my mind because it’s one person’s opinion on what topics suit my business and my audience. Sorry, but that’s not going to work for me. I know I’m not the only business and social media coach in the world but I’m pretty unique in the way I think about things. I bet you have your own competitors but you also have your own unique position and proposition in the industry too. So why would a generic list work when you’re individual? (to an extent)

The lists of topics are often written from the business perspective. This means that the topics are there to serve you as the business owner and the business as a whole. Last I checked businesses were there to serve their audience, not be self-serving (sadly too many still are).

If there are topics that are written from the audience perspective, how many of them address the individual and specific motivators of your audience? Do they consider what motivates your audience to choose your business over another? Does it consider the key objections and what drives these objections? Wouldn’t you want your content to answer these questions for you? They are in fact your silent salesman.

The other issue I have with social media content calendars is that they generally don’t tell you how to formulate the post nor do they tell you the best time of that particular day to post it. So I wonder what the benefit is in having these lists of topic that may not meet the needs of your target audience, a schedule of the types of posts to publish, but no idea of what time of day to publish them, and how to write them up?

So what do I recommend?

Well now you’re aware, you can make a more educated choice.
Put your client first. Meet their needs first.
Look at the psychology of an engaging post.
Look at the statistics of when your people are on social media and post then.
Yes, I do have one that I sell, but it’s part of my Organic Facebook Course (because winning content is so much more than the topic).
And if you’ve done all of these, then it’s time we talked about your social media content and how you connect with your audience.

The three things I’ve learnt in 4 years of blogging

In the start of June 2014, I started blogging for this business. The business was very different back then. I was a proof reader, copy editor, and website auditor. I don’t provide any of these services any more but one thing I still do is a weekly blog (during school terms). Now that has meant that the subject matter has varied ever so slightly, I have learnt a fair bit about blogging in this time. So what have I learnt and how can you use it with your blog – in fact any time you create content?

It’s not about me in my blogging

A good proportion of my blog is me imparting knowledge to others. This could be things I find, it can also be the stuff that rattles around in my skull. This stuff is definitely not about me. Like this blog, it’s about you – the reader. None of this is self-serving. I do this to answer questions I see and hear. I do this to remove overwhelm and angst I see.  Even if I get something out of it, at most an email address, I still come at this from a place of service.

Here’s the kicker. Even when I am the subject matter, it’s not about me. When I’m writing about my experiences, I do so to show you that you’re not alone. I don’t want to be the guru preaching divine practice from the mount. I’m human and I want you to see that I fall and get up again. I want you to learn from me. That means holding a mirror to my actions and showing you the lesson.

 

 

Be vulnerable with your blogging

I know, it’s hard. It’s not just emotionally hard to be vulnerable. It can also be professionally hard to be vulnerable. In fact, it’s this second space which held me back the longest.

Here’s a secret when it comes to both blogging and vulnerability. Most people read blogs to connect with the blogger. They want a little insight into them and their lives. This is precisely what being vulnerable does. It allows the reader insight into who you truly are.

There is a benefit to this. Other than the fact that it can be quite cathartic. Being vulnerable in your blogging gives that ‘like, know and trust’ factor a massive injection of all three.

Blogging content comes from the strangest places

I will raise my hand high and  proud to say that I am a bad blogger. I do not have a content clanedar. In fact, I’m very much the uni/high school student blogger, who blogs at the 11th hour. Now does that mean that I have crappy content? I hope not. Does it mean that my topics are often not strategic? A lot of the time. Does it mean that my blogs come together quickly? Now they do. Does it mean that my blogs are raw? They sure are!

That’s the thing. I am a bit of a life blogger, you might say. I blog from my life, from what I see and hear. I blog the topics which whizz around me. I’m a bit of an intuitive blogger. I take the topics which I see appearing repeatedly in my life and I blog RIGHT THEN!

Here’s the gold in all of this blogging knowledge

You can take these tips and apply it to any content creation. You can apply it to your emails. You can apply it to your videos. You can apply it to your Instagram. And you can certainly apply it to your Facebook Posts.

Being focused on your audience, being vulnerable, and being relevant is just good content creation. And I hope I give that to you.

2 steps to handling business overwhelm and the 1 thing we’ve lost

The other day I was talking with a lady who told the story of a friend who was struggling with business overwhelm because of the smallest decision for their business – what URL to choose. It’s not the first time I’ve heard this. I’ve had consultations with business who are overwhelmed with not getting anywhere with social media. But it’s not just where we show up in our business, we can be overwhelmed with how we show up.

I’ve helped a number of business owners through this. They come to me with a particular tool they are struggling with, generally Facebook, and they feel utterly overwhelmed. Like with most of life, what we think is the problem rarely ever is. But the thing with overwhelm is that it is all encompassing and that so often we are unable to realise that there is more to the problem that meets the eye and if we only looked a little further the answer would be so clear and so simple.

So often I see this overwhelm and it’s characterised by any or all of the following things.

 

Sounds simple right? Too simple to answer the issue of this overwhelm! It’s not and here’s why.

Humans are hard-wired for connection. Connection to our family, our friends, our community, our tribe. When we lose these connections we feel lost. As lost souls we grapple and grasp for things to give us direction and meaning. Much like connections do.

In business we have three connections. Connection to self (our passions). Connection to business. Connection to clients (audience).

When one or more of these are out we feel out of whack and the more disconnection we have, the more overwhelmed we become.

 

So what is some of the overwhelm I see in business?

  • Social media overwhelm – which channel, what to call things, group/profile/page
  • Niche overwhelm – what to niche to
  • Email overwhelm – to send newsletters (or not), how often to email

These are tools. The ‘what’ to do in business. Unfortunately they’re often made to be the should do in business too.

Connection is the deeper why we do things in business. Remove them and we feel off kilter.

So what is the one thing we’ve lost other than the connection which is contributing to overwhelm in business?

We’ve lost that all of this connection is about people. We have lost that the ‘whats’ and ‘shoulds’ are actually about connecting to people. This is where I see the overwhelm sitting and this is where the relief comes when I show it to my coaching clients.

Now for some this might seem simplistic, but I have to say that there is a tonne of science behind people, connection, and how they interplay with social media, communication, and business. And this fascinates me.

If it fascinates you, use the link below to find a time for us to chat more. https://bookme.name/karalambert

Stay true to your passion

I didn’t start out this business as a business coach. In fact I started out as a proof reader and website auditor. How I got here is a story for another day but there was a point, not unlike where I’m at now, where I pivoted. I decided that I was more interested in coaching in the psychology beneath your business and your social media. Psychology was my true passion.

So in the early days in proof reading & auditing, like any business, clients were few and far between so I relied on a fair amount of free advice. One of them said to me not to use the term ‘psychology’ because it was confusing to people. They also suggested focusing on social media as that was popular and I was good at it, so an easy win. (but not true to my passion)

So I did that and I had some success but I still felt torn. I kept blogging about the psychology behind social media because it was my passion but I never spoke about it. I didn’t promote it. If I did it was haphazard and somewhat apologetic. I was divorced from my true passion.

I kept on working, more and more in Facebook and kept trying to grow the business coaching. All the while I was slowly and subtly bringing in psychology. I was having some introductory (free) calls for Facebook coaching and all I could see was overwhelm as business owners were disconnected from their audience and their ideal business. They had come to me for social media help but needed my true passion.

You could say that the Facebook changes on 11/1/18 gave me the chance to talk more on the psychology but that was only Facebook, it still didn’t consider the psychology in business. I was getting closer to my true passion.

I still felt lost and I knew I wanted to do more. I had to do more. I couldn’t leave these business owners and their clients disconnected. Social media was only a method to connect it wasn’t the basis of how connections are built, developed and maintained. I wanted business owners to have that sense of satisfaction I had seen in the coaching clients I had. They were building the business they dreamed of, they were getting the lifestyle they loved, they were flourishing financially. All because we had worked on the connections in their business. Between themselves and their business, themselves and their staff, their staff and the business, and the business and the client. This was my true passion & incidentally I had written it on a lanyard in 2015 for the local TEDx conference.

So what’s my advice. Stay true to your passion. It will stay true to you if you want it to or not. It will stay with you through thick and thin and when you need it it will be there. Stay true to your passion, it will help you find the right words to say. Stay true to your passion, it will not confuse others as you will speak clearly on it. Stay true to your passion.

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