About this course
This course teaches you all about the psychology behind Facebook, how to leverage human behaviour to create engaging content that sells, how to get your posts seen by more people, how to construct a post that will convert, and finally a content creation strategy you can use over AND over again.
Complete the Chapters in the order listed. This Course builds. Skipping to the last chapter will only waste your time as you will need to go back and learn what I refer to in previous chapters.
What do we cover?
What is organic reach
Why does organic reach matter
How do you grow your organic reach
This chapter has homework and I ask that you upload yours into the Facebook Group Post "What is Organic Reach" for feedback.
What do we cover?
What kind of posts people want
When your clients are on Facebook
What kind of posts people want
Over the years I have written many articles on how to get your audience to do what you need them to do on Facebook by understanding how they use the platform and what makes them do what they do.
Here are my recommended bonus articles and training for this Chapter.
Using Call to Action
The Psychology of Social Media
Aligning Values
Positivity on Facebook
Engaging Social Media
Find out the demographics and other insights of your page.
What do we cover?
Why people do what they do
Why that matters
How I have gotten that to work in business
Access this bonus training on what drives our behaviour - online and offline.
Learn how understanding what drove people helped me turn an underperforming business unit around in 3 months with zero additional resources.
What do we cover?
Ideal customer
What benefits are
Getting you aligned
What do we cover?
What types of testimonials exist,
what makes people give testimonials,
what makes a good testimonial,
how to use testimonials on Facebook
Read the following articles for more information:
What use are client testimonials?
Learn how you can still highjack appearing in the Facebook Newsfeed by understanding how it works and what motivates people to interact.
Use these instructions to share saved posts
The key outcome of this lesson is to teach the human behaviour around what we use Facebook for at various times of the day.
I know we all have the same amount of hours in the day, but in this bonus lesson I want to share some insights into how I challenge this.
First of all, the best way I find time is to schedule it.
Review the bonus lessons on Facebook Insights (Module 2) and Scheduling posts (Module 6)
Watch this video on my two top time management hacks which guarantees I get more done than people believe possible: https://youtu.be/-Dcd79f0zhE
Watch this five minute video on what flipped my thoughts on time.
If your social media is aimed at Milennials and you wonder why their social media use differs, then watch the first 90 seconds of this video.
Read these articles I wrote on time:
When is the best time to post on social media
Do you struggle with time management?
This module is to tie everything together and have you writing posts that sell. It’s to teach you what to put in the post and where. Use this knowledge with your understanding of when your fans are online to schedule your selling posts along with those testimonial posts and the posts which hijack the Facebook Reach.
Learn how to keep your posts being seen in the Newsfeed
So you've got all the pieces, now it's time to plan out your social media.
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