Writing Archives - Page 2 of 4 - Kara Lambert

Category Archives for "Writing"

What to do when you are lost for blog ideas.

I admit that some weeks, I am pulling blog ideas out of thin air at the eleventh hour. With two blogs for two distinct businesses, I have used a variety of prompts to help me blog consistently throughout the years.

Why I blog

I blog for my website’s benefit. I blog purely to keep my website fresh & the Google Algorithm happy. I blog to help me curate keywords for my SEO. I know it’s not the most tree-huggy answer, but it’s the truth. It’s why I recommend it to my clients. Let’s face it, it is keeping one of my clients in customers – and her blog is hidden!

How often I blog

I blog weekly for Write to Right and I blog monthly for my hair accessory business. Not too onerous, except when the weeks coincide! I admit that weekly blogging is about my limit and that I found it difficult at the start. It used to take me 3 days to draft, mark-up, and do the corresponding email; now I can get it all done in 5 hours. Oh and that’s for a thousand word blog.

What I don’t blog about

I am not a mommy blogger. It’s not me. Don’t get me wrong, there is nothing wrong with it, it’s just not my style. I do not do paid endorsements. I rarely even do endorsements! When I have endorsed, it has been products I have used and happily put my name behind.

But what I will tell you are some of the ways I create blogs when I don’t have a topic. What I will say is that you need to direct your topic to your goals and to inspire your ideal client.

Q&A

Run a Q&A or FAQ (Frequently Asked Questions) blog. This is a great way to help you with educating your clients. It is also a great way to develop business policy. It is also a resource that you can repurpose.

About
Write about yourself, what inspires you, what drove you to start your business. Open the doors to make connections with your customers and grow your relationships.

Product Review

Review your own products. Write up the features and benefits of the item. Start with your most popular products and build the library. Not only can you drive sales from the blog, you can add value to your sales pages. These are great blogs to repurpose across your social media presence.

Lookbook of tools

Create a curated post of links to your favourite tools or products and how and why you use them. Warning: let people know if you are using an affiliate link and you will get a kickback from their purchase.

Book of favourite FB posts

Facebook is a great way to test what your clients like. On my hair accessory business page I share a number of hairstyles, so one month I built a blog post with the favourite hairstyles I had done at home. This is also a great way to showcase relevant products or services and value add for your clients.

Use a magazine title from one of the niche’s fave mags

Magazines have tried and tested titles. Use their expertise and replace their subject with yours.

Counter a popular belief or stance

Countering a popular belief has been one of my most popular blogs. Provide a convincing argument, with counter-points to support your point of view. This isn’t for the faint-hearted. Promoting a counter-point to a popular opinion can give rise to an angry following, but if you have convincing arguments then you will be fine.

Do you have any other blog starters you use? Do you blog? Does your blog take on a particular style? What benefits do you gain from blogging? Do you re-purpose your blogs?

What use are client testimonials?

Let’s talk testimonials. So many businesses use them and many of us are wary of them. But honestly, what use are they? How can asking someone to give feedback on how you helped or changed them make a difference?

The difference for you

I honestly hope that you take heed of the feedback, good bad or ugly. Testimonials are generally positive, some customers will weave some constructive feedback in there, but most will be ‘love fests’. So build where you can, where you see a trend, and where you see the direction of your business.

Don’t be fooled by stars in your eyes. People who have done my Facebook Reach workshop or workbook will know that I don’t rate them (pun intended). Honestly, it’s a seriously flawed system based on averages. Guess what, if your customer writes a glowing review but accidentally gives you one star, they can’t change it. You’re stuck with it. Not to mention competitors, or their fans who stalk your page and give you one star ratings to dull your average. Don’t be fooled, it does happen, your Facebook page is just as likely to be trolled as the next – if you don’t believe me, then do some reading on Tall Poppy Syndrome. Still want to hold onto your stars? Consider what value a star rating is giving you over a written testimonial. You can’t share the star rating, testimonials can be converted into images, website feedback, added in product launches … so many options that star ratings just can’t provide. So move above the stars.

By asking for testimonials you continue to foster a relationship with your customer. You open your heart with vulnerability when you ask them to tell you what they think. When they respond, they want to make you happy, share their truth, and help you out – so they come from a similar spot.

Written testimonials give more information. They give personal experience. They also give a third-party account of your business. Did you know that prospective clients are more favourable to these than just you saying what you do? Why? It’s someone else saying how great you are and not just you blowing your own horn.

So what can you do with the testimonials?

Images images images! Seriously, turn them into an image! This way you can use them across your social media platforms for one! I did this for a testimonial from a coaching client, I made it for Insta, shared it to Twitter, and I used in on Facebook. One image that I can use over and over again. I couldn’t do that with stars. And you know what, a picture speaks a thousand words, let’s face it we are visual critters.

Add them to your product pages on your website. Once again, people prefer an independent account of your business over you selling the WIIFM. Embed them as a single image or put them in as a slider, whatever you do just use them.

You can have a testimonial page. Did your Gran have a brag book full of photos of her grandkids? She was proud of you right? So, do one for your business. Have your brag book. You would share where you were promoted in the media, so why not your testimonials. Remember, people like to see their name up in lights and these third-party accounts will help build trust in your business.

Sales funnel pages. Look, I’m not a fan of the sleazy sales pages. The ‘buy now, or you’re a loser’ or the ‘I can make you an overnight Millionaire’. Ugh! Puh-lease! But there is a way to direct customers on to your list and develop your relationship by using a sales funnel. You just have to find your way that calls to you and your clients. There is a place for testimonials on these pages. They add credibility to your product, they are an endorsement. They can help sway a person to buy your product or service by adding an element of ‘me too’ or ‘I know they have good taste, so it must be good’. So testimonials will generate sales.

What’s in it for my clients?

People love their 15 minutes of fame, so give them that. It’s validation of them as a person. Some want to see their name up in lights, it’s why fan of the week works. It makes people feel special, which is so great when we are having a crummy time.

So we know that they have opened their heart to you, by sharing their testimonial you validate their feedback and honesty. You thank them for their trust. You continue to grow the relationship you have developed.

I like to thank my business customers by giving them a link to their page in return for their testimonial. It’s a little thing, which takes no time for me to add, but if I can help drive traffic to their site or social media and help build their business I will. I mean, let’s face it, if I am coaching you, it’s my job to help you build the best business. My motto is ‘empowering business online’, so it would be remiss of me not to do all I can.

Overview

Let’s face it, it all comes back to connection. I’ve said before that it takes around 10 ‘touches’ before a follower becomes a customer. It’s about growing that relationship, showing you care, showing that you value them and your relationship. It’s about alignment. Testimonials show that you have touched them where they ‘live’, that you get them, and that you are giving your customers what they want. You’re on the right track. You can’t get all of this from stars.

[metaslider id=473]
2

Developing a connection with your client – a business perspective

Warning, this post is not only long, but it also points the mirror directly at you – the business owner. Unless you put yourself out there you can not expect a connection with your client, they don’t know where you’re coming from. If they don’t know where you are, at your heart, then they can’t find you to connect. Relationships have two sides, both need to be open for it to work.

This is where my goal setting workshop and workbook came from. To look at who you are personally, what you want to achieve personally and as a business. But it goes deeper than this. It’s about drivers, it’s about belief, it’s about what warms your heart and makes your blood boil. It’s about what you would stand up for no matter what.

You see, all of these things you bring into your business. You might not use them, but as business owners they can be what keeps us getting out of bed. For me, it’s about helping others to be the best they possibly can be and reaching their potential. It’s all I want for my children and it’s why I love ‘empowering businesses online’.

But if I don’t tell you that, how will you know? You will have to guess that is where I am starting from. You will have to assume that I have your best intentions at heart. You will have to trust that I am in your corner pushing and pulling and urging you on. But if I am vulnerable and let you in what happens?

Sure I run a risk. I risk that I will alienate people. I run a risk that I will be judged. I run a risk that people will shy away from me. But what if that doesn’t happen? What if by opening up to you , I actually touch you where your heart resides? What if that is exactly what you need to hear? What if instead of focusing on how to get to my ideal client, I open my arms and show you my heart and you like it?

It’s a scary place. It’s a vulnerable place. It’s a place where I run the risk of being hurt. But if I don’t do it then I am not being a good example. I am not living to my potential. I am not holding my tenet of being open and honest.

But is this what I should do? Surely as a business owner it’s about products and services and making money. Really? Is that what it’s all about? It’s not for me. It’s about freedom and connection and choice. It’s about being able to help more people. Now that is not to say that money isn’t important and I am going to give away my services. I used to do that. The thing I learnt was that by not valuing myself and the value I bring to others I was teaching them not to value me and to devalue what I had done for them. That’s not empowering, that’s the exact opposite.

How can I expect to connect with you if we are only working on half of the relationship; you? I teach my clients that you get a lot further with a customer when you speak from the heart, when you speak to their why. It allows you to connect. The thing is, and Tony Hsieh from Zappos knows this, that if you tell people what drives you – massive things happen.

You see, I studied this in my Masters. (I did one subject in of a Masters in Public Sector Management and stopped, I had proven I could study at that level) I studied how in the Public Service, if you recruit and motivate based on an alignment of staff and organisational goals, behaviours and drivers – you can have change. I even showed it in an underperforming team. I inherited a group with a 12 month backlog, by aligning their personal beliefs with those of the organisation I was able to get them to work through the backlog in 3 months. This is where I come from when I say this to you, to my coaching clients, and to my Mastermind Group. It works. It seriously stinking works. But you have to be open. You have to not just know your customer’s perspective, they have to know yours. It’s freaking scary, but if you open up – wonderful things happen.

So from me to you – I want you to be your very best. I am open and honest. I value transparency. I believe that speaking from your heart to your ideal client is the best way to build a relationship. I believe in research and facts and how psychology and human behaviour influence sales. I know that if you trust your message, then others will too. I believe that experts quoting big business results doesn’t always relate and translate to action small business can take. I believe that if you set an intention and work towards it, things will happen. I believe in woo woo. I believe!

Overwhelmed by Facebook advice

It’s not surprising that business owners feel overwhelmed or lost in a sea of Facebook or website advice. There are so many people out there telling you what to do. I admit that I’ve been sucked into it too. I remember getting on a call about how to be a social media manager only to be told that all I need to do is subscribe to Social Media Examiner and then I could happily charge whatever I liked to the poor unsuspecting business owners. What the?!

While I advocate connecting to your clients from the heart as the best way to approach your customers, there are some technical skills in actually getting your message out there. This is where the tech blogs come in handy, but I want you to realise something about the vast majority of them.

They are written for the US market. I know the internet is global, but when you are an Australian business, selling to Australian customers – some of their hints just don’t work. Here’s why.

Volume
Yes, there are a few Australian businesses with tens to hundreds of thousands of followers, but in the main, most of us creative businesses (yes, I own one) are lucky to have a couple of thousand. These advice blogs generally base their information on the performance of the large businesses with tens to hundreds of thousands of followers. In Australia, we just don’t have the population to build these numbers. It is easier, and more impressive, to show statistics where the numbers are in the thousands – but you need to ask what the actual percentage of their total fans these numbers represent.

Trends
In the US, most blogs will advocate that creatives use Pinterest for sales. Unless you have a huge US fan base and can sell to the US, then you are wasting your time. There are only 600 000 Australians on Pinterest, compared to 14 million on Facebook. I used to spend hours each day on Pinterest (and not because I got sucked in) trying to post new content. When I realised that the majority of my fans could never be my customers (due to insurance) I radically reduced the time I spent feeding that beast. What did that do? Well it removed a lot of anxiety over having to find content, but it meant that I had more time to focus on my business and where Aussies hang out – Facebook, Instagram, Twitter.

Age
Most of the pages that they profile are for a younger demographic than the one you would have on your creative business page. They tend to profile Coke, Subway, Starbucks and the like. Do you think your ideal client is likely to like this page? Most of my clients have a core following in the 35-45 year bracket, most people in this age group have moved on from these businesses.

So where am I headed. You shouldn’t be hard on yourself if you try what the big guys suggest and it doesn’t always work. They are playing a different game, in a different league, and with different players. You just can’t expect the rules to apply to your heart-centred creative business. Yours is created on connection, service, and a whole different culture.

So what do you need to do instead? Connect to your client – show them you understand them, you have solutions to their problems. Speak from your heart – show them your passion. Be consistent – flip flops belong on your feet, not on your social media or website. Trust yourself – know that you are not alone.

If you would like any help with this, you can either book a free 30 minute consultation to discuss your needs, an hour of one-on-one coaching, or we can work together to develop an overarching strategy to grow and retain more customers.

A case study on how businesses benefit from knowing their ideal client.

Do you know who your ideal client is? Do you know why you should know them? Do you think it’s something else you need to do? Let me show you how your business can benefit from defining your ideal client.

I first became aware of having a definition of an ideal client in the second year of my other business. I had just launched my website and within one week, I had my largest order come through. It was a new customer, they hadn’t ordered through Facebook or seen me at the markets and they ordered hundreds of dollars of hair accessories (yup, that’s my other business). Over time I have chatted with this customer and come to realise that when I focus on her and fixing her needs, I make more sales (not necessarily to her, but other women like her). I found it! I had found my ideal client! I started thinking more about other customers who had made sales easy. Be warned, affluent people aren’t necessarily your ideal client – so don’t just say that you want a rich ‘sugar daddy’ client.

It was eye opening!

I then used this information to build a profile and to use it when talking to customers online and at the markets. I could tell who was ‘just looking’ and who was going to buy from me. I could also then talk to their needs, show them the benefits, and use these to drive sales. It makes things so easy when you know when you are targeting. It also means that you can focus your energy AND you can make bigger sales to fewer clients.

So when I do a website audit, I ask, ‘who is your ideal customer’. Could you answer that question if I were to audit your website? I am yet to find a customer who can. Why? Most people say that they just want to sell to anyone. Well that’s fine, but then who are you writing for when you are writing your website or Facebook or newsletter or any communication you have with your customers?

You’re writing for your customers.

So who are they? How do you know that you aren’t wasting your time? Or, what are you missing out on because you haven’t defined and aren’t targeting your ideal client?

Here’s another example.
A client comes to me for a website audit. They want to increase the number of corporate clients coming through their site. I help them by auditing their site, suggesting keywords to include throughout the site, and then they asked me to make the changes. Guess what?! They are now getting new corporate clients saying they found them via the website. Better still, their ideal client (one they have admired for years) recently placed an order with them. Imagine their excitement when it came through. How did it happen? We added a focus to their site for their ideal client. It would normally take them days of normal trade to make the same money as they did from that one corporate customer.

So, have you defined your ideal client?
Is your website targeting your ideal client?
Is your Facebook page meeting their needs?
Or do you need help?

Contact Write to Right now for a free 30 minute call on how you can improve your online presence.
[button-bleu text=”Help is at hand!” title=”Contact” url=”https://www.karalambert.com/contact/”]

2

Bust business beliefs

Alright, it gets to the point where a girl has to bust some business beliefs floating around the interwebs. This week, there are a couple of BS posts I want to bust. The first is about blogging and the second about Facebook posts.

There are an optimal number of words for a blog post

I call utter BS on this one and I have some good reasons.

No two blogs are the same. ‘Well, derr Kara that’s obvious!’ Just hang tight.

Consider your favourite subject and how much you would read on that, now consider stuff that you kinda find interesting, like celebrity gossip… So there’s a reason why tabloid posts are short, there’s not much substance to them. However, if it’s a topic which holds your passion you will read and read and read.

So I call BS to the ultimate 300, 400, 600 word blog and say – it depends.

What I will say is, make sure your blog posts have plenty of white space; so short paragraphs or quotes, or left justifying your text. These things create white space, areas where the eye can rest.

Make sure you hook the reader in the first two paragraphs. We scroll down a website, so you will need to engage a reader early to get them to continue to scroll.

Make use of the ‘page down’ key when writing your blog. For each press there should be something on the screen which is visually different; be it a picture, quote, a title, or a video. Each of these creates visual interest and encourages scrolling.

There are an optimal number of posts for a Facebook page

Ever seen that? You should make sure you are posting at least ‘X’ times a day. What a crock! Sure the more often you post the more likely you are to ‘catch’ your audience, but if you look at your Insights you will be able to see when they are on and target those times. Let’s face it, with all the hats business owners wear; we need to work smarter, not harder!

Not all Facebook fans are created equal. What works for a page followed by tweens and teens, won’t necessarily work for a group of middle-aged women, nor will it work for a group of male retirees. Their internet behaviours differ.

Not to mention that people get annoyed if they see you ‘clogging up’ their newsfeed.

Over the years I have been managing Facebook pages, there is something I have come to understand about the number of posts a page needs. The more people you have following your Facebook page, the more posts you need. (Tweet this) The magic number of how many will depend on your business, the demographic of your fans, and their Facebook behaviours. You can find your specific details in the Insights on your page.

If you would like to know more about how to run a blog on your website, or how to optimise your Facebook page, then contact Write to Right. We have a number of workshops and workbooks on the subject, we can work one-on-one to develop your skills and strategy, or we can manage it all for you. We believe in empowering your business

Three words to your elevator pitch

The Rule of Three – I love it. I learnt it in art. I apply it to visual layouts. Did you know that you can use the rule of three in business? (Especially in your elevator pitch)

The rule of three for business is something I learnt in a “Think on your feet “ course many years ago. The course was designed to help managers and business owners to succinctly sell their team, project, or business in any forum. It was primarily marketed as a formula for elevator pitches.

This blog won’t go through the course, but I will teach you my keys to getting to your three words. See, that’s what this is all about, getting you to a point where you can succinctly sell your business from just three words.

How will you use them?

Primarily, you can use these three words as the prompt for your elevator pitch. Use them to start a conversation, elaborate on them. They are there as a quick take-away for the listener. From the three words, you start a conversation into the who, what, why of your business. It opens up a way to pitch. It gives you the mental prompts to lead the discussion.

They can be used as tag-lines or by-lines, in social media descriptions, or at the start of the ‘About’ section of your website. In these places, they also lure your reader in to ask more questions, look deeper, investigate further.

Why do you need one?

Ever gone to a party, networking event, or been asked “So what do you do?” Having a three word elevator pitch is a quick way to answer the question. It’s easy to remember, and you will soon find out if the person was asking to be polite, or if they were genuinely interested.

It gives the listener the feeling that you are confident about your business, because you can quickly answer. Depending on the listener, they might also appreciate the brevity of your answer. Don’t forget that you can elaborate, but it should be driven by the other person’s questioning not your need to explain. (If you need to explain, then you need to revise your words)

How do I develop one?

At the very start, you need to work from your business goals and the definition of your ideal client. Your business goals, explain the ‘why’ behind what you do and the definition of your ideal client is your ‘who’.

Your three words should contain three of the following five elements:
Who – who is your client base
What – What are the key elements of your product or service (eg. Dentistry, accounting, furniture, accessories, jewellery, photography, coaching etc.)
Where – If you only service a particular geographical location, where is it; or if your service is aimed at one aspect of themselves or their business
Why – Do you have a point of difference; and
How – How will they feel when you help them or they by the product

So, to explain, Write to Right’s tag line is “Empowering businesses online”, my other business is “Stylishly simple hair accessories” (I know four words technically, but I only make hair accessories).

So, what’s your tagline or elevator pitch? Leave it in a comment below and link it to your website or social media profile.

Struggling to work it out? Have you defined your business goals & ideal client? The Write to Right workbooks are designed to step you through these. Need one-on-one help, then contact me to discuss how I can help.

Recycling is good for business

Do you recycle? Do you reuse? I promise you, I’m not talking about sorting your rubbish at home. I’m talking about recycling content you use on your blog or social media platforms.

There is nothing wrong with revisiting a subject and of course there are a number of ways to go about this.

Recycling

The easiest place to recycle content is on Facebook. I have discussed this in my Facebook Reach workshop and was well received. By looking at your Facebook Insights you can share or repost content which originally received high engagement, high reach, or another metric. Reposting content gives you the ability to:
– test which posts work best at particular times
– quickly add content to your page
– re-engage your audience, and
– boost Insights.
I have to say, there is nothing wrong with that. It does come with a word of warning: don’t repost something for about three weeks. I admit that this might seem like a long time, but not only does this give the regularly posting page the opportunity to have the original further down the page.

I have recycled blog posts in Newsletter mail-outs while I am away. Rather than burning out trying to create a bank of blogs, I have reused a previous series (read more below) as Newsletter articles. Not only is it a great reminder for clients, who may not go back through my archives, but it allows me to target new audiences and quickly get content to them.

Reuse

I admit that I love this one for my blog. I particularly like it for the “Top x number of ways to …” posts. I have taken the points in these posts and then expanded upon one as its own post. I will often think of a list of handy hints, but not have a lot of content to go behind each dot-point. With time, they develop into their own posts.

I have reused posts, or more accurately renewed them, when new information or products come to hand. Once again, I have the benefit of sharing with new clients, reminding existing clients, and benefiting from building internal links.

Don’t forget to reuse content from one platform to another, something which started as a Facebook post can grow into a blog post. Post the same content in different formats, try photos as videos. Of course there is always reusing content on a different platform altogether (consider posting the same article on another social media platform).

While I would like to say that this post is a ‘reuse’, it is in a way. I have taken one dot-point of a post lying dormant, waiting to be published, and used it to develop a full blog post. I find it helpful in times where I feel unprepared for my weekly post, time and life have gotten away from me, or I am plain old stuck for what to write.

So over to you! Do you recycle and reuse? Do you have a favourite time or occasion to use these skills? If they are new, what is the first thing on your recycling list?

Social media use in Australia & which platform to use.

For businesses moving online or looking to expand online, the big question is which social media platform to use. With so many options available, Write to Right has examined the statistics on social media use based on age. This allows you to target your ideal client by their social media platform use. Why is this important? It means that you can focus your time and energy on the best platform for your business and receive a bigger return for your investment.

In Australia, in 2012-13, 83% of the population aged over 15 used the Internet, 97% of these people had internet access at home. As at June 2014, there were 12.4 million internet subscribers  and 20.6 million mobile phone handset subscribers. (It is interesting to note that at the time of writing this article the Australian population was 23.7 million) On average those mobile phone subscribers downloaded 0.6Gb of data each month.

Moving forward and more specifically, businesses can use these figures to help focus their online presence.

When looking at Social Media usage, Australians participate (in the more common sites) as follows:

  1. Facebook – 13,800,000 users (steady)
    2. YouTube – 13,500,000 UAVs
    3. WordPress.com – 6,100,000
    4. Tumblr – 4,700,000
    5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
    6. LinkedIn – 3,300,000
    7. Blogspot – 2,850,000
    8. Twitter – 2,791,300 Active Australian Users (see calculation)
    9. TripAdvisor – 2,000,000
    10. Tinder – 1,500,000 Australian users (my estimation)
    11. Yelp – 1,500,000
    12. Snapchat – 1,070,000 Active Australian Users (see calculation).
    13. Flickr – 700,000
    14. Pinterest – 350,000
    15. Reddit – 160,000
    16. MySpace – 1200000
    17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
    18. StumbleUpon – 50,000
    19. Foursquare/Swarm – 25,000
    20. Digg – 18,000
    21. Delicious – 16,000
    Statistics compiled by SocialMediaNews.com.au for February 2015.
    Stats courtesy: Vivid Social Research DivisionFigures correct as of 28/02/15.

These results are useful when businesses are starting out on social media, trying to decide where to focus their attention, or looking to expand their presence. There are extra considerations other than uptake. For example, your business may not be suited to the visually dense Instagram, but quite comfortable in the B2B environment of LinkedIn (or vice versa).

At this stage I can not find Australian age based usage rates for the different social media, however there is recent data out of the US, which can be used as an indication of what is likely to occur in Australia.

http://www.statista.com/statistics/274829/age-distribution-of-active-social-media-users-worldwide-by-platform/

http://www.statista.com/statistics/274829/age-distribution-of-active-social-media-users-worldwide-by-platform/

What I encourage business owners to do is to look at their definition of their ideal client and match that to the chart above. The next step is to look at the take up rates in Australia.

For example, my ideal client is aged 30-44, I am already on Facebook, Twitter, & Google+; looking at the above chart I should also be on Pinterest. However, the uptake on Pinterest in Australia is actually less than 10% of Instagram or Tumblr. So, my next step is to build my Instagram following, where I am likely to reach up to 30% of users; followed by having a look at Tumblr.

Another interesting consideration is the amount of time each group spends on each of the platforms. Looking at the time spent, I should be on Pinterest. As I said previously, there just isn’t the uptake in Australia to warrant me being there. It shows that the majority of my efforts should be on my Facebook campaign. Of interest is that my ideal client group spends slightly more time on Instagram than Tumblr and a lot less time on Twitter. Once again, I will focus my efforts where they like to hang out, taking into consideration just how many Australians use that social media platform. (Facebook, Instagram, Tumblr, Twitter)

Time spent on social media

If your client base resides outside of Australia (particularly the US), then I would recommend either beginning with a focus on Australia to hone your skills on a smaller market, or to target your efforts per the US statistics quoted herein.

All too confusing? Write to Right offer consultancy on how to define your ideal client and target them so as you can leverage your online business. The package includes valuable worksheets (which can be used when engaging any other marketing professional) and up to three hours of one on one consultation. Would you rather spend your time generating actual income in your business than on social media? Let Write to Right manage your social media presence. Book now as places are limited.

Creating content for Facebook

Quick ways to create Facebook ContentCreating content for Facebook, or even your blog, needn’t be difficult. Once you know where you want to take your business and what your customers want from you, then the secret is to find where they cross and the content which sits there.

So, in the past I have spoken about goal setting and defining your ideal client, I will also let you know that the workbooks from these popular workshops are now available to download, so this post is about getting the content.

The first thing when looking for content is to hang out on the pages where your clients hang out. Now, I don’t mean that you should stalk them, but I certainly believe that you should understand where they are coming from, what drives them, their likes, and their passions. The best way is to out and out ask them. The good thing is that when you do this on Facebook that it will actually increase your interaction and increase your Reach. So you won’t just be learning more about your customers, but you will also be increasing the number of people who see the post and your page; that means more potential customers.

When you have a list of pages, head on over to them. Here’s the secret, you don’t have to ‘Like’ them. Shock horror! Nope, in fact, with my other business I don’t even ‘Like’ my competitors’ pages. If you choose to like them, after you do, head back to that ‘Like’ button and check out your options.

Steps to creating easy Facebook content

Get Notifications

Up the top of your Facebook Newsfeed there is your profile picture (and Name), the word ‘Home’, 2 people together, 2 speech boxes, and a picture of the globe. In that globe are your Notifications. This is a collection point for where people mention your name or tag you in pictures, and this is also where you will receive updates from the pages where you choose to receive ‘Notifications’. When you choose to receive notifications, you will also see a box pop up in the bottom left of your screen, letting you know that the page has made a change, added a photo, or written a new post etc.

I use Notifications to ensure that I get to see what my favourite pages are up to and as an alternative Newsfeed of my choosing, not the choice of the Facebook Algorithm.

Following

You will want to make sure that this is checked, otherwise the Page’s posts will not appear (at all) in your Newsfeed. This is a default for Facebook, however, there have been times after upgrades that this has become unchecked. So if your favourite pages have fallen off of your Facebook radar, then I would highly recommend checking this.

Interest Lists

This option is my ALL TIME FAVOURITE!!!! The beauty of this one is that you can add pages to your Interest lists without liking them. (Super handy for competitors pages) You can add pages to multiple lists. You can create lists for various reasons. So, I have lists for Competitors, Suppliers, Mastermind participant pages, Inspiration, and my all-time favourite is for Content to Share. That’s right, I have a list of pages, that when I am utterly stuck for things to share, I go to that list. It’s a gold mine of information, inspiration, blog posts, helpful hints, delicious recipes, questions, and the compulsory funny videos.

While the majority of my lists are private, I do have some public lists. These public lists are for my Mastermind participant pages, where we can readily see what is happening on our pages, like comment, and/or share from there. By having these lists, I help my fellow business owners by promoting their businesses, boosting their Reach, and sharing great content which my clients will enjoy.

Now What?

Well you can share the content, you can write a response to the content, write an argument to the content, review the content, find similar content. The options are endless. The idea is that when you need some inspiration, that you use these hints to get you ‘unstuck’.

These hints are fundamental to how I run and grow my businesses on Facebook. If you are interested in learning more about Facebook and how my pages have a consistent Reach of between 60-90%, without advertising, then sign up for the Newsletter to hear when training will launch. If you cannot attend the training, but would like to receive the workbook, then you can pre-order it now and receive it straight to your Inbox before the general public.

>