Heart-centred business Archives - Page 3 of 6 - Kara Lambert

Category Archives for "Heart-centred business"

How to overcome the fear of success – for small business

Ever dream so big, set the goals, put the plan into place only to realise as it’s about to realise that you’re scared witless (or rhymes with) about it actually succeeding. Yeah that’s me.

Back in February 2016 I heard about Inbound, a major marketing conference in the US. I had just shifted my branding over, redone my website, and I had big plans for my business. “Why not reward myself?”, I thought with a trip. I spoke to friends about different social media & marketing conferences and Inbound came up as the one to attend for those who were already in marketing. So I decided that 2017 would be the year I attended.

In mid-2016 I toyed with the idea of attending in September 2016 but for various reasons that never happened, & I kept my 2017 goal.

Around comes 2017 and my business is growing and I find out that some of my favourite speakers (Michelle Obama & Brené Brown) are keynotes. Well, my need to get to Inbound went up a notch. I had to be there. These were bucket list speakers.

I bootstrap my business, meaning there is no capital investment outside of the income it generates. I had to work for those tickets.

Here’s the thing. All along, all through my career, I always thought the only way I would get overseas for work was if my boss paid for me. (Well I did work for the government) Now that never happened and in 3 short years of business, I find myself paying to go overseas.

So why am I so afraid? I’ve even lived in the US. I travelled between Australia & the US alone, so it’s not that. It is precisely what this trip represents.


I have succeeded in achieving a goal I had never had for myself prior to starting my own business and one that seemed improbable.

Yes, I do have an overall fear of success. That’s why all of this is making me anxious just as it’s about to occur. Now don’t worry, I’m not a self-sabotager. I will be getting on that plane and attending that conference.

But what has got me stumped is this fear of success.

For many years I was told not to shine to bright, give others a turn, don’t get too big for my boots. I always thought that this was why I had a fear of success. I thought it was the self-talk tape I had had programmed.  Perhaps a little.

Then I thought it was actually a fear of failure. You know the whole, but what if I fail and fall flat on my face thing! Nope, not that either. While I used to say that failure was familiar, in a self-deprecating manner, and it’s true that I am no stranger to failure. I’m actually ok with failure. I learnt long ago to live without regret, which frees me from fearing failure. I am also incredibly resilient which means that I fail, I get up, I brush myself off, and I get on my way.

So it’s not a fear of failure in the guise of not fearing success.

So what is it about my fear of success?

The paradoxical thing about success, unlike failure, is that it can never truly be achieved. Once you’ve achieved a certain level of success, a new one appears. And I think that’s it. My fear of success is actually that I can never attain it, but don’t confuse it with felling like I will fail, it’s not that. It’s fleeting and surpassed by a new goal. I’m afraid of something I believe doesn’t exist because while I achieve a goal, success has moved. It’s a mirage that jumps along the road of progress to a new point.

So what to do about my fear of success?

Well I’ve acknowledged it and that’s always a good step.

I’ve called it what it is, the never ending fear.

So what does psychology say when overcoming fears, generally it’s exposure therapy. Repeatedly putting yourself in a position to encounter the fear while still in a safe environment. That goes against those things I was told growing up of not showing off.

But I have to lean into my fear of success. Just like getting over a fear of flying (not that I have that, heights yes). I have to work that muscle.

So I’m heading to the US to attend that conference. I’m doing it on my own dollar. I’ve leaned in to success and I’ve actually applied to be a speaker at a conference in Canada in 2018, speaking on consumer behaviour on Facebook.

So what’s my advice to those of you who fear success?

Look at your track record. Look at how far you’ve come. If you fear success, remember it is an incremental upgrade and that means you’re already successful. So lean in, there’s nothing to fear.




Why just running Facebook Ads or Boosted posts isn’t enough

There’s a belief out there in Facebook Page Land that paying for ads is enough for your business & Facebook Business Page because it puts your business in front of your audience and that’s all that matters. Well, I’d like to give a little insight into why this isn’t necessarily the best policy for your business.

Facebook Algorithm  & your Facebook Page

This one is for those of you out there who like to boost posts. If you’ve ever wondered why one boost will work one time and then not another – read on.

Facebook Boosted Posts work on boosting it to the chosen Audience. The key term here is ‘boost’. Unlike an Ad, it’s not going out cold – Facebook will Boost it dependant on the popularity of the post and your Page. Here’s how it works.

If you Boost a post based on a suggestion by Facebook, it has looked at the existing or predicted popularity of the post and they have decided that your chosen audience would like to see that sort of post. So they will help you to get it seen, by boosting it out to a wider audience. Consider it like a sling shot, you’ve pulled it back so far with the comments, likes, & shares on the post before you boosted and Facebook says that it can get you that little bit further and they help you draw the slingshot back further so the post takes off and goes a longer distance.

If you boost a post because that’s the information you want to send to a wider audience then the Facebook Algorithm will look at how popular your other posts are and decide if the audience it will send it to will like it. Think of it as being back in school and waiting to be chosen on a sports team; the less popular you were the less likely you were to be chosen early on.

The Facebook Page Checkout

Ever stalked a business on Facebook? Seen them elsewhere and checked them out? Googled them and checked them out? Had a friend recommend them and checked them out? Seen their ad and checked them out? You’re not alone. 61% of Australians read between 1-5 reviews before they purchase and 52% of Australians who have researched online go on to purchase.

The thing you need to consider about Facebook Ads and Boosted Posts is that the intention is to go out to people who may not know your business exists. I don’t know about you but I generally do some background digging on a business before I buy from them. And I do that digging on Facebook.

So, there is a good chance that the people seeing your Facebook Ad will in turn go to your Facebook Page to read some reviews, look at the type of information you post, learn a bit about your business; generally try to work out if you’re the type of business they’d want to do business with.

So what happens when they look at your page and the last review is from 2 years ago, you haven’t posted in the last 3 months or you don’t post regularly? What impression does that give someone? And before you say ‘that you’re busy’, while this might be the case does it make them feel that you have time for them if you don’t have 5 minutes to show them what you’re up to?

No to your Facebook Ad offer

So they said ‘no’ to your Facebook Ad, just remember that that isn’t a ‘NEVER’. Running a Facebook Ad is just increasing your chances of a particular product or service being seen by a particular person at that particular time. What happens if they didn’t want that ‘thing’ in your ad, does that mean you’ve failed? What if they aren’t in a position to purchase from you at that time, do you run the ad forever?

The benefit of running a Facebook Page with relevant, engaging, and varying content is that your customers can see that and it gives you opportunities to educate them through your offers and about you and your business. There is a double benefit to this, you educate the person who saw your initial ad but didn’t want to buy then, and you have information for the person checking out your page the next time you run an ad.

Now before you run for the hills screaming that you don’t have enough time to post everyday on Facebook, you don’t have to. In fact, you could post every other week and still achieve these outcomes. You just need to be consistent. If you’d like to know more about what to post, then you can download these 6 keys to posting on Facebook, and I will teach you the what, when etc on running a vibrant and engaging Facebook Page.

Organic Facebook: Fact or Fiction?

I really get tired of having to argue the point against the common belief that organic Facebook doesn’t exist and it’s all too hard, but I suppose while people keep messing up there is still a need. You can get good results without Facebook ads. The role of Facebook ads (including boosted posts) is to push your Facebook Page out to an audience, guess what, organic Facebook does the exact same thing. Let me show you.

Here are three lots of insights, none of these Facebook Pages have run ads in the past four weeks, one hasn’t run an ad in over a year. One has 571 fans, another 1617, and the third has 9 614 fans.

Just so you know, these organic Facebook results aren’t freakish once offs and they were all from the same day.

I manage all three pages. One page has about 50% bought fans. Two of the pages run entirely on posts scheduled outside of the native Facebook scheduler. One page runs a mixture of native and external scheduling.

One of them is on the Business Manager platform, one is my page, one I have been managing since October 2016, and one I have managed for four weeks.

I understand why Facebook Page owners get frustrated with Facebook. They spend hours and hours trying to get results and get nothing. They spend hundreds or thousands on Facebook Ads only to feel that they have to continue running them so that their regular posts get seen.

In fact, the two clients here were skeptical to start with. One, also a business coaching client, was so time poor they just handed over their Facebook knowing that I couldn’t do any worse. The other page had just finished up with another social media manager and didn’t think they could get any better. Talk about a hard audience!

But see, that’s the key, the audience. One of the things Facebook Page owners say to me is that they are overwhelmed by the information and advice out there. They don’t feel that they understand the technology and so they don’t think they will be any good. Well, they’re going to prove themselves right if they keep thinking like that.

What Facebook Page owners don’t realise is that the Facebook Algorithm is all about behaviours; how many of our friends liked it, how likely we are likely to like it, how often we interact with a Facebook Page; it’s about what we do and not the technology we use to do it. So why are they so worried about not understanding the technology? Shouldn’t they be more concerned about not understanding their client?!

That’s it though. The message Facebook Page owners are receiving is that organic Facebook is all about the technology, but it’s not. Behind that technology is a number of consultant Psychologists and Neuroscientists working out how your customer is reacting, how you’re reacting, and what that means about what you choose to like, share, or comment on. It’s about people.

Now the problem with most of the organic Facebook advice out there is that they believe what they read and they make it about the technology. Why? Because that’s popular, that gets clicks, and it’s easier to understand and explain how something works rather than why something works. Understanding people is a complex task, that’s why Psychologists, Psychiatrists, and Neuroscientists study for so long.

So it’s no wonder you’re not getting anywhere with your organic Facebook, you’ve been fed the wrong end of the stick. But when you stop to think about it, it all makes sense:

You’re trying to get a person to like, comment, share, message, buy. So why are you not concentrating on the person first?

If this sounds all too familiar, then I have developed this ebook on how I achieved these results. Use it to help put your clients front and centre and watch your organic Facebook, your Facebook Page, and business, grow. Join my Facebook Group where I provide more insights into the world of client behaviour, social media, & growing your business. Keep watch on my Facebook Page for the next round of my Organic Facebook Course. And finally, book a consult with me where I can zero right in on and address your specific issues.

And if you were wondering, the pages happen to be in order (left > right) in increasing Fan numbers and mine is the one on the left.

The four pillars of social media success

The most common reason business owners come to me is because they know their social media should be working, but it isn’t and they need help. Over the years I have realised that there are some business fundamentals which apply to social media. To be honest, that really isn’t that surprising as marketing on social media is really an extension of any marketing program and in the end, it’s still a person you’re trying to influence – regardless of platform.

I think that’s key and it tends to be forgotten in the hoopla we are presented with having a business social media presence. Too much emphasis is placed on the technology and tools and not enough is placed on the people. The people are actually the most important part of this whole online effort. You want people to part with their time, effort, or money and not a piece of technology. I feel that business owners, trying to navigate this minefield alone, are distracted by the technology circus and I am determined to break through that.

I want to take you back to some fundamental business principles so that you can use these as the basis of how you work online. I have to admit, when I start feeling like I am losing my way, the numbers aren’t going where they should, I bring myself back to a few key points and things turn around. They always do.

So what are the four pillars you need for social media success?

Right person, right place, right time, right thing

These four pillars may look familiar. That’s because they are tried and tested business principles. They are not new school, they are not grounded in technology, they are focused clearly on your customer. That’s where you need to be. The problem I see with concentrating on the technology is that you are navel gazing, you are focusing on your business and not on the person you need most to grow your business.  So let’s get started.

Right person

You might think I have got this wrong, but remember it’s a person you are trying to influence and so they need to be the first thing you consider. But what is it that you need to know?

The most important piece of information you need to know is:
are they the decision maker in the purchasing decision

You need to know if, at the end of the day, they are the one who approves the purchase. Once you know this you can then look at the remaining pillars.

Right place

No point being in the local paper if it just lays on the driveway. Same as there is no point being on one social media platform when your clients are elsewhere. But how do you know where they are? The simplest question is to ask them when they are purchasing from you. Ask which social media platforms they use. The next thing is research.

I recently reviewed the Sensis Report into Australian Social Media Use.  Let’s just say that so long as you’re on Facebook, you’re fine. Here are the top 3 platforms by age:


Right time

So while most of my enquiries come about Facebook Pages, there is one consistent error businesses are making, time. You see, most business owners post on Facebook when they have a few minutes at work. It’s convenient for them, they’re online so why not post! Wrong! Most of your clients are at work and then most of them will only have access to social media on their phone.

So when is the right time to post? Like being in the right place, you will know from the statistics (insights) and interaction you get on your social media. Still not sure, then have a look at these statistics.

So, when are you posting on social media? Are you posting in the evening or first thing in the morning? If you’re not, then I strongly suggest you do this for a week or two.

Right offer

Now I am not advocating the ‘buy my shit’ approach to marketing. Ramming stuff down a consumer’s throat just isn’t the way.

Now you’ve got your business in front of them now is not the time to go backwards and make it all about you. You still need to make it all about them. This is where you need to understand their psychology, this is where your client avatar comes in, this is where (to be honest) it gets hard because you need to make it all about what they want/need/feel/believe.

How do you find that out? Ask them (see a trend?), look at their reviews/feedback, and do some profiling. This step should take you some time and it is likely to shift as your business grows and you experience a range of clients and you learn who you prefer. That’s good if it does. Now I don’t expect you to go alone on this step and I am happy to review and advise what you have.

From here?

Congratulations, you now have a solid plan on who, where, when, & what you are marketing to on your social media. Keep asking questions, of them, your business, download my latest Facebook Plan on growing your Facebook Page, and of course you can join me in some one on one work or we can brainstorm in my Facebook Group with a group of switched on business owners who are reaping the benefit of an engaged and profitable social media presence.




Killing off your confidence gremlins

Can I be honest? I get struck by the confidence gremlins. They come and shake me every so often. They whisper the meanest things in my ears. They laugh at me when I feel like I’m starting to get somewhere. They really enjoy pulling me down a peg or two. Now while they are quieter than when I first started my business, it seems they still attack when my defences are down, when there’s a lot going on in my life, when I’ve been sent something from left field – that’s when they creep back in.

These confidence gremlins take on so many forms:
– the imposter gremlin (they’ll see you for the fake you really are)
– the cricket gremlin ( no one wants what you have to offer)
– the comparison gremlin (you’ll never stack up to this other person)
– the undeserving gremlin (you really don’t deserve success)

And these little monsters relish in attacking when you least expect it, heck, I think they lay in wait for

when you’re at the top of your game and then they attack to bring you down to earth.

What’s prompted me to write this is a number of things. It’s coming through a period where I was rattled. It is also looking back on conversations I have had with friends and clients and realising that something just isn’t getting through.

I by no means believe I am the first or am I alone in addressing these gremlins, nor do I think this list is comprehensive. What has become clear is an issue I was unable to see, it often sits at the centre of this.

I believe that we spend far too much energy putting the emphasis in the wrong place.

Emphasis on competitors

While speaking with a new coaching client, she mentioned that she was feeling incredibly inadequate because she was looking at others in her industry, seeing how they were succeeding, and wondering why she wasn’t. I told her that I too had been there (and I sometimes slip back) and the only way to stop feeling like this is to stop looking. Stop looking at the Social Media, unfollow them or unfriend them, just don’t put yourself in that position. Why? Because the vast majority of us only put the best achievements out for the world to see, we don’t publicise our struggles, and that gives you an incredibly biased perception of their achievements. (I also learnt that a lot of the success out there is funded by debt and I don’t value success at any cost)

Emphasis on valuing the wrong people

In a recent coaching session, my coach reminded me of some work by Brené Brown. Now Brené is one of my favourite speakers and my favourite speech of hers is the one from 99U – The Man in the Arena. Now Brené did not write that famous speech, but she uses it to demonstrate how we hold ourselves back due to fear (these gremlins).

There is one sentence in this Brené Brown speech which jumped out at me in my discussion with my coach. In the speech she says:

If you’re not in the arena, also getting your arse kicked, I’m not interested in your feedback.

Too often we, me included, give our energy to people who don’t deserve it, not because they are ungrateful or treat us poorly, but because they’re not on the same playing field. Remember, we show people what we want them to see, and that can include family.

So my coach told me of a Brené Brown exercise, where you take a small square of paper, no more than 5 cm², and you write the names of four or five people whose opinions really matter to you. Now some will say that they don’t care what others think of you, that’s not what this is, this is whose opinion you really value. Now I want you to stop and consider the next thing, are they also in the arena? If they’re not also in the arena, are they someone whose opinion should really matter?

Now I was told to keep the list in my purse for when my gremlins came knocking, I actually keep it under my laptop as my gremlins attack when I am online. So I suggest you write your list and keep it where you are often visited by your gremlins. When the gremlins come knocking, look at that piece of paper, is the person delivering the gremlin on the list? There’s a good chance they’re not and so you can discard the gremlin (and maybe even the person).

In the end, I want you to be mindful of where you expend your energy as every misspent piece is a piece you can not use yourself to do what you want to achieve.

Is your point of difference actually much of a selling point?

The other day I was following a tradesman’s van in traffic and across the back was “Call now for a free quote”. Now, just the day before I had a tradesman out for a quote and it was free and I wondered how often we use these words as points of difference or selling points and really there’s no point to them at all. Why? Because the customers just expect it as your cost of gaining business.

So it made me think and I asked my friends on Facebook, is offering a free quote an enticement anymore and if not, what is? Here’s what they said…

Most people expected a quote to be free, one said they had been charged for a quote, and another said that they are asked if the quotes are free. So there is still some need for businesses to say that the quotes are free, but it’s not enough to get someone in.

So what entices people to ask for a quote?

By and large, the response was that they wanted something more. They either wanted to receive a special price, an extra service, to learn something new. Essentially, they wanted an inducement to get you out to quote for their money.

Let’s face it, in the end it comes down to how badly do you want their money & what are you going to do differently to get it.

But then I wondered, is this just limited to the ‘free quote’ scenario? Are there other points of difference or selling points that aren’t really different?

I had a mini-coaching session the other day and the person said that they offered a ‘quality service’. That was their selling point, quality. I had to stop them there and tell them that as a customer, I expect them to offer a quality service. If I’m paying for a job, I expect it to be done correctly and to be of appropriate quality.

So ‘quality service’ is off the list! What other selling points are used that really aren’t points of difference?

  • Polite
  • Friendly
  • Honest
  • Reliable
  • Superior
  • Trustworthy

These are all basic (and commonly used) levels of service we expect as clients. So what are the options businesses have to stand out from the crowd and to be chosen from the pack?

It has to be said, but it depends. It depends on your industry and what is normal and what is expected.

Businesses wanting to beat their competitors need to know three things:

  • What is standard service in their industry
  • What their ideal client expects from their industry
  • What their ideal client expects but doesn’t receive from their industry

You may think that I am asking you to gaze into a crystal ball or pluck things out of the air. You can find out the answer to the first point either in explicit industry standards or just check out the websites/social media/advertising of your competitors, you’ll soon see the same words cropping up. You should already have the answer to the last two in your clients’ feedback/reviews/testimonials. If you don’t have any, then check out what is written about your competitors, you’ll see what customers did/n’t like there. Still stuck, ask your customers; put up a post on social media, send them an email, ask the next 10 you speak to or see, ask your friends (just as I did).

If you need a little extra to get you started, I’ve developed this cheatsheet to help you organise your answers .

So now what to do with these new points of difference or selling points?

Quite simply, you use them. You add the one the clients desire most to the ‘free quote’ line. You use it in your social media and other marketing. You add it to your email signature block. You start saying it when you speak to clients. It may feel odd at first, but everything does. I promise that after 21 days (how long it takes to change a habit), it will be normal. Put it on post-it notes so you remember. Make it a screensaver on your phone. Have it as a calendar notification to remind you. Prompt yourself to remember to use it.

Why should you change your point of difference or selling point?

Other than the fact that it should be different, this comes down to aligning your business aims and values to those of your ideal client. When your client feels heard or understood, they start to feel welcome and develop trust in your business (then like & know). You will be talking to their critical needs and its them you need to impress first so that you can show them that you are better than your competitors in meeting their needs.


Why Marketing where your Clients Hang Out Matters

Ok so further to my discussion on aligning to values is this one on meeting clients where they are. This is all about marketing and the psychology and human behaviour of the tool you use in your marketing.  You see, I asked in my business group about emails and they solidly said that they don’t read weekly emails. There isn’t enough time. They build up to the point where they delete them all and unsubscribe. Totally my fear as an owner of a list and my behaviour as the owner of multiple email addresses.

Let’s face it, I should be all over this as it’s about influencing human behaviour through marketing. You see, getting someone to do something they don’t enjoy is compliance and not a good place from which to make them take the next step of connecting/purchasing/booking (essentially moving up your sales chain). It’s a big jump from complying to committing. I know you can do it through smaller acts, even things offers such as free + shipping, but it’s still an act of commitment.

So why do we do it?

Like a lot of marketing tools, we’ve been told we should. It’s the best thing. It’s the latest thing. It’s made me $X and it will for you. What a load of crock. My Dad would say ‘if your friends jumped off a cliff, would you?’ Well would you?

Our success is not predicated by the success of others. Their business, personality, & clients are different. You can’t expect the same result.

A lot of the time we do it because of FOMO. But what if they’re right? What if I don’t send that email and I miss out on a sale? What if I don’t do that post on my profile and I miss out? What if… Check your stats and look at how many sales you get via the different marketing methods you use, that’s a pretty good indicator of where you need to be. But it’s only a start.

Why does it matter?

You can’t force someone to do something they don’t want to do. More so, you will struggle to get them to do anything after you’ve forced them to do something.

We have different styles of learning and communicating. And yes that means we have to ensure that we cater, in some way, to truly interact and leverage our relationships with our online marketing.

We have a preferred method. This includes a place too. Some of us like email, some like Twitter, some like Facebook, some like Instagram. It depends on our learning style and lifestyle.

Here’s an example:
– I like to learn through reading and watching and examples
– I spend my private social media time (ie non-working) on my phone
– I like Facebook and Pinterest for social media

Because I spend my time on my phone for my own pleasure, I don’t like reading email. It’s difficult to read on a phone, not impossible but difficult. If I see your email come in, I might read the subject line and if you’re lucky I will go back and read it on my laptop. Thing is, laptop time = work time and your email is competing for time I could be billing clients.

So for me, I will ingest crucial information best through Facebook or Pinterest. If you have a video which is less than 5, and preferably 2, minutes long then you’ve got me. My time is precious, billable, and in demand by my competing priorities. If I’m your ideal client, then you need to match it.

What’s the answer?

Look at your stats on where your fans hang out, where you get the best interaction, where they enjoy being with you. It’s no point being somewhere where they aren’t. It’s like having a billboard in a country town when the freeway bypasses the town altogether.

Ask them! If you’re noticing a downturn in a particular area then directly ask using a different platform. That means don’t ask the about Facebook on Facebook. Go to your best one and ask there.

Look at the stats with the results of the ask and consider the following:
– am I doing the best I can to meet them?
– is there an issue with the platform I can overcome?
– can I still use the platform in another way? (I’m moving to monthly)
– am I able and better off outsourcing it to someone who is good at this platform?

Test! Change! Test Again! Yes it’s time consuming but it’s rare to stumble over the magic formula straight up. Ask for feedback on how you’re going. This online marketing needs to be of use to the person you are trying to influence.

I think that’s the key, too often we use marketing to please ourselves rather than to please our audience. This is why we get caught up in online marketing ‘shoulds’ and ‘musts’. It’s why when they fail we lose heart, self-doubt, and give up. Thing is, it’s not you it’s them and if you don’t keep them happy they’ll leave. You need to meet them where they live.

Aligning values

Values, you know that little gremlin who sits on your shoulder, gnawing away at your conscience and telling you that it’s not right. It could be that you value trust, truth, family, honesty. Any of these things. But when they get out of whack with your behaviours, watch out! And business values are no different.

When I am coaching or teaching businesses on improving their online relationships I start with values. They are at the core of our behaviours. It’s very hard for us to behave outside of them. But I have and I am stopping.

You see, I was always led to believe that I should send a weekly newsletter. It’s one of those things we should do, meant to do, to be a proper and serious online business. Thing is, one of my core values is ‘not to make anyone’s life harder than it has to be’. Of late, I have been going through and deleting and unsubscribing to emails. I know I’m not alone in this either. In fact, I am wondering about the efficacy of email lists for regular emails.

So back to values… If I do something that doesn’t sit well with my values I feel uneasy, psychologists call it dissonance, it chews away at my thoughts. A constant niggle. So what about your clients?

If you try to make them do something that doesn’t align with their values

If you have kids or work with kids, you will know what it’s like to try and get a toddler to do anything it doesn’t want to do. Think tidy toys, have a bath, eat vegetables. They dig their heels in and generally go kicking and screaming to the bitter end.

That’s what psychologist call compliance.

That’s not what you aim for with a client. You do not want to drag them kicking and screaming into a business relationship with you. It’s not going to be built on the right foundation, it’s not likely to be lasting, and they are definitely unlikely to recommend you.

If your values don’t align but you’re not asking the client to do anything

Well a few things can happen here.

They will just ignore you and what you are saying and go on their merry way. Case closed, conversation ended, crickets. Hmm crickets, sound like the response you get to your social media posts?

You will get questions and this can go either way. In this scenario, a client is trying to learn more about your values and the more questions they ask, the more they want to see if you are aligned. So you can either convince them of your stand point and have them change their values (not likely and takes time), you will get compliance (as described above), or they will walk away (potentially with a bad feeling or ‘taste in their mouth’). I don’t know about you but to me that sounds like a lose/lose/lose rather than a win/win/win scenario.

When your values align with your clients

Ok, so the angels don’t descend and start singing, but something magical does happen. You see, and I talk about it in the video, I used this precise tool to motivate staff to move mountains. They were disenchanted and we had a 2 year backlog when I started and before I aligned their values. Fast forward just 3 months and the backlog was gone, my staff were happy, and they were asking for work. Just because I was able to demonstrate how their values aligned with those of the workplace.

So imagine what could happen if you showed a client how their values aligned with your own or those of your business? It works for a number of different reasons:
– the client feels understood
– the client feels a sense of kinship or belonging
– the client trusts you and your business
– the client likes you and your business.

Yes it’s incredibly touchy feely, but that’s what relationships are, good strong, longstanding relationships are like this. We feel understood, like we belong, and we trust.

So back to the email…

I don’t enjoy email for the sake of email or information. And let’s face it, that’s what my weekly emails were. I don’t want to make your life harder than what it already is, that’s one of my core values. I know it’s just an email, but I know people have anxiety over unopened emails (not me though) and I don’t want to contribute to this.

So I will no longer send my blog by email. I already publish it on my Facebook page, Instagram, & Twitter. You can find it there. I will though add it to my free business group, so you will have it personally delivered and where you can read it at your leisure of a weekend and you will be invited to share your own blog post or one you found interesting.

So when I do email you, it will be important. Most likely to let you know that I am about to do something big, different, or new. I do have some of these things in the pipeline. So you will want to be on the list, but don’t worry we can chat elsewhere. x

Guide to getting work done when you’re addicted to Facebook

The Sensis report of 2016 found that 55% of Aussies are accessing social media more than 5x a day. In particular, 95% of respondents said they used Facebook. Additionally, Facebook use averages 12 hours per week. They found that these numbers have increased over the years. It’s no wonder we feel like we are addicted to Facebook! We spend half a normal day or 1.5 business days each week on it!

So, how do I get everything done when I am addicted to Facebook?

It’s not practical to delete your account. Though the thought has run through my head on more than one occasion, I just can’t do it. Not only is it impractical business wise to turn my back on the platform that’s built part of my business, I also need the interaction & connectivity it brings. I love seeing what my friends and family are up to.

Unlike most addictions, being addicted to Facebook does not have to be an all or nothing affair – especially when your business has a Facebook page.

So what to do?


Ok, I know I said that it was impractical, but I want to offer you a range of solutions that may work for you before I tell you what I do.

If you are looking for some more drastic alternatives:

  • Unpublish your page and account for a while and just get on with things the old way, there were businesses before social media
  • If it’s the social side that sees you addicted to Facebook, then set up a new account with no friends and make it admin on your page and delete the first account.
  • If it’s checking your mobile, then only have the Facebook Pages app on your phone so that you can maintain your page.
  • Block Facebook on your laptop. Most businesses have it blocked, why not yours.
  • If Groups are an issue, only access them through the Groups app.

Not looking for a drastic alternative because, like me, you enjoy the social side of Facebook but you no longer want to feel addicted to it:

  • Set blocks of time in the day where you check it and then don’t look at it again.
  • Only have access to Facebook on one device.
  • Use a time lock app which blocks access between certain hours or for a block of time and then gives short periods of time to view Facebook
  • Be diligent when using Facebook to ‘check for something’. Don’t be distracted by what someone is doing/saying or that cute cat video.

So how do I manage my access to Facebook?

It’s hard, when you manage a number of Facebook pages for yourself and your clients; have your own Facebook Group & admin others; there is always that temptation to ‘just check’. So how do I get so much done in a little amount of time?


I rarely use them outside of my own and 3 other groups I am part of. In the main, I rely on Facebook Notifications to keep me up to date with what is happening. I have groups I am part of that I even turn off notifications and check them when I do happen to have some spare time.


I schedule all of my and my clients’ content. In fact, I schedule the majority of it on a Sunday night. I fight that night time is a good time to do this as I don’t find it takes too much concentration. My clients’ content is scheduled using the Facebook schedule option when writing a post. I cross-promote my and my clients’ content from Instagram to Facebook using Zapier and scheduling through Grum. I find Zapier & Grum to be the most reliable tools to schedule content to Instagram and then have it shared to Facebook.


Most of my communication is done through Messenger. Oddly enough, mostly on my phone too (unless I have one of those long messages to write). I actually don’t like Messenger on the desktop and use it so that I can touch type, but I find that it blocks my view of the page (which frustrates me). So my key here is two things: push notifications of messages to my phone & my smart watch. I actually bought my smart watch for 2 reasons; firstly to have access to text when my phone isn’t at hand and secondly for Messages. Having messages delivered to my watch means that I can glance and decide quickly if it needs a response and removes additional distraction. While I understand that a smartwatch might not be to everyone’s liking, the notifications on my phone of a new message is enough to have me feeling connected without always being on Facebook.

Don’t have Facebook open

I know this one is a bit of a no-brainer, but not having it open in a browser and knowing that it’s open has had massive benefit to my productivity. I do not have the temptation to go and check Facebook just because it’s there. Yes my phone is on my desk, right next to me, but I am rarely drawn to check it.

So how to get stuff done when you’re addicted to Facebook?

Firstly, remove the distraction – which is what it is. Research states that it can take us between 10 seconds and 23 minutes to get back on a task. While this is the case, it’s more frightening to note that repeated interruptions increases the stress hormone, cortisol, and impacts on our beliefs in our ability and even increases depressive emotions.

In the main, I encourage you to be mindful as to how and why you use Facebook while you are working. Consider chunking like tasks together and using Facebook as a reward when they are completed. Turn on notifications and turn off sounds. Sounds are enough of a distraction to take your mind off of the task at hand, requiring you to refocus and reconnect with the work you were doing. In the end, your friends will wait, the world will not stop because you did not get to a notification. There was a world before Facebook & there will be one after. (No the irony is not lost on me)

Facebook is a tool for you to use, not to be a slave to. It just needs reminding who’s boss.

When being in business has you questioning your awesomeness

Well hello sucky stuckedness (surely it’s a word)! Oh the life of an entrepreneur (ugh, I need a better term than that or business owner) where you ride the rollercoaster of awesomeness. You know, you’re waiting in line, brewing the idea, you get to the front of the line, strap yourself in, launch yourself forward with a jolt, and off you go bumping and jolting up the hill. There are twists and turns along the way and quite honestly you even feel like you’ve done a big loop, then all of a sudden you go over the edge and plummet downwards. Sometimes you’re left rocking at the bottom, sometimes you bounce back, sometimes you breeze through it, and then there are those times when you have no idea when to go next as you’ve come to a complete stop or dead end and you’re just sitting there, waiting, in silence.


That was me this past month I have been stuck swinging between ‘I rock’ and ‘I suck’. In the main I muddled through sticking one foot in front of the other knowing that if I just kept on keeping on that I would get through the other side. And it worked, sort of. I did get out the other side but I still felt stuck.

Sound familiar?

I kept on plodding, all the while searching for solutions, desperately seeking my awesomeness. Full moon, I do suck; Equinox, I’m just getting used to changes in my personal life; planets in retrograde, I just need to be gentle on myself. Yes, I do believe in woo woo and I think that’s also something I’m coming to terms with but it doesn’t have much to do with how I feel about my lack of awesomeness. It didn’t explain this deep seated ache that I wasn’t good enough.

You see, people shook me.

I took on a client and while they were great, they weren’t aligned with me. I know. I know. Even I’m learning. They said all the right things, kept telling me that they believed in me. But at the centre, they didn’t believe in themselves enough. And that was my problem, it stirred the feeling of inadequacy that I fight so hard to keep in check.

Failure is familiar

You see, I don’t fear failure, it’s familiar. It’s success and my awesomeness that shocks me. I work hard pushing and striving and achieving and when a client applauds me, I hide. I become bashful. I shy away. I retreat into my comfortable place of suckedness.

But it doesn’t help

So I started searching for solutions. I have such big plans for the future. I mean, I’m headed to Cairns to meet with clients 6 months ahead of schedule. I’m off to the US for a conference, as planned. And my business is paying for every cent of it. No credit card debt or sponsorship or working for others, I am doing it off of my own back. I forgot that these were goals I’d set and achieved but somehow seemed totally inconsequential given how stuck I feel? Then I remembered…

I do rock and I can do this!

So what did I find? I found an interview between Gary Vaynerchuk and Tony Robbins where they both attributed a modicum of their success to the habit of gratitude. Now, I do this with my children, but not with myself. I practice it weekly in my group, but not daily with myself. I want to achieve more but I sit swinging between lack and lustre mindsets. I know that our minds create what we believe (Read More) and so I shall be starting a daily habit of gratitude. I always said that I wasn’t a journal-er. I need to change my mindset. By daily reinforcement of my gratitude and achievements, I WILL retrain my brain to see all the good I do – each and every day.

And I know it works

I kept looking. Sorry Gary & Tony, but you just weren’t enough to get me out of this rut. I even threw myself into work. So much so that I was a whole day ahead of myself. This day, Tuesday 28th March 2017. I rarely write and publish my weekly blog post on a Tuesday. I generally have too much work to do. Something got into me and most of it was done into he wee hours of Sunday morning. So today I was left looking for ways to change my mindset to an abundance one (carrying on from my gratitude video, thanks gents). And I came across a string of TED talks. Now I love TED talks, but none stuck. I watched 5 minutes into a number of them & then I found it… 5 minutes to finding you life’s purpose. Cheesy I know but, I sat through the 10 minutes and I got it…

I will be true

I am going to stay true to my intention and my values. I will not let a lack mentality have me serving a client who does not 100% back me and my beliefs. I deserve more than that and there are more than enough clients out there who align with my vision of leveraging psychology in business.

I’ve got this

I am also trusting my intuition. Those little prickles that race up my neck and down my arms that tells me I’m on track (yes, I have had them writing this). That’s when I know that I am in the zone, I’m aligned, I’m working in my genius – I’ve got this. I will grow and develop this. I will use periods of quiet to tap into it and I will follow this.

I will not settle

I’m grateful

I’m abundant

I will succeed

People need what I have to offer and deserve me at my best.

And as are you and deserve the same. xx