So this isn’t your first rodeo. You’ve either been in business for a while, it’s not your first crack at running your own business, or you’ve spent time working/running a business for someone else and it’s time to make the break and go it alone. To be honest, I feel like I fit across all three. But there’s one thing that keeps you going and that’s the belief that your business will succeed.
If you’d read my article on having a clear direction in your business, you might have sensed that the thing which kept me going was a belief that this would work. Because I honestly do and I know that what I do has a profound impact on my clients. I’m sure you feel the same way about your business.
Business goals vs wanting to believe your business will succeed
Work outside of your belief structure and you feel like a fraud, fake, or phony. You’ll be gripped by dissonance, which has you feeling uncomfortable in your actions and doubting your moves.
On the flip side, if you behave in alignment with your beliefs you will be happy, calm, and you will achieve some incredible things. I often achieve more than I expect purely because I’m behaving in alignment with my belief structure.
So rather than the goal of having a successful business, your ability to believe your business will succeed is actually more important. Goals are great, but psychologists know that they are all poor drivers of behaviour (just look at how often New Year’s resolutions fail). However, our belief structure is at the core of driving our behaviour. So believe it can be done and it will.
Believing that your business will succeed when business is failing
When times are tough we often turn the spotlight in on ourselves. We chastise ourselves on the things we could have done differently. We rehash the mistakes we made. We generally get down on ourselves.
I have to be honest, when things go pear-shaped in my business, goals don’t help.
In fact, when I feel like a business failure, my goals are the first to go. They certainly don’t motivate me because it was my goals that I failed to achieve.
In the darkest of times, I’ve had to look very strategically at my business, and I don’t mean income and expenses or most profitable product. I mean where and how my business operates strategically. What is the why (some might call it a mission statement) of my business?
How believing your business will succeed works
When my business has been failing, reconnecting to the core belief of my business (putting the person we need to take action at the hub of our actions) has been key and triggers these steps:
– This reconnection and reaffirming of my why then leads me to look at why my clients come to me.
– From here I can look at my offerings and how I am meeting my client needs
– Then I can add or pivot to meet their needs
– Finally, I again believe that my business will succeed
I’ve been through this process a number of times. Each time I’ve uncovered more about the audience I want to serve, but most importantly I’ve uncovered more about myself & particularly the story I tell myself about success (or failure).
It’s incredibly motivating, knowing more about my audience. It’s also empowering & healing by rewriting the story I tell myself about success/failure. Both of these changes prop me up a little more and prevent me from slipping backwards. It means that I grow in more ways than just achieving a goal would.
A little secret
I always knew that what I had to offer had merit. I always believed that people needed what I have to offer. I always believed that I had a uniqueness. I didn’t always want the success. In fact, I feared it. I feared what it would do to me & my family life.
It wasn’t until I got ok with being me, that the fear of success disappeared. It wasn’t until I addressed the crappy stories I told myself about success in general and my success in particular that I was able to stand and act firmly from my beliefs.
Fear has a nasty way of stopping us from achieving our goals. Acting in alignment with beliefs gets us through it when it strikes. Unpacking and healing the fear story gets rid of fear for good. That just leaves us to act from our beliefs and move forward, and not reacting to our fears.