One of the things my coaching clients constantly want is consistent leads to their business. Let’s face it, who can blame them – we all want consistent income and seeing our bank balance grow. But there are three simple errors they make that are easily fixed and will see them have those consistent leads.
Consistent Marketing = Consistent Leads
Ok, so I just heard a big whack of my audience groan and roll their eyes (yes I hear eye rolls, I have 2 teenagers). Yes this old chestnut and here’s why.
- People will check out your social media before they buy from you
- Consistent marketing keeps you top of mind
- You never know where people are in their buyer journey
- If your social media looks neglected people wonder if your business is too.
Here’s the thing.
- You don’t have to post often, you just have to post consistently
- You do need to be consistent in telling us what you want us to do
- You do need to make your marketing about us and not you, your business, product/services.
There’s a simple resource I’ve pulled together to help you get started with being consistent with your marketing. If you’re ready to take the next step and get serious about getting consistent leads with your marketing then you’ll want to check out the system I developed and is used by a hundred businesses.
Low hanging fruit
Ok, so it’s not the nicest term but bear with me. Low hanging fruit on the tree are easiest to pick. So who are the low hanging fruit in your business?
TIP: The easiest person to sell to is someone who has already bought from you
Many of my clients have returned to using email newsletters to their existing customers to get more consistent leads. The reason being that the people on their list have already used their services. They already know, like, & trust them as a provider. It also reinforces to the customer that their original decision to use them was the right one and every repeat custom reinforces their decision, it also strengthens the buyer relationship.
Email is a great way to reengage a former client, it’s not as intrusive as SMS (though this can work if your audience is open to it). When paired with consistent marketing on social media having you top of mind it can sway the client into action.
TIP: Following up is a great way to bag low hanging fruit and a simple lead conversion tactic
Asking for the sale
You might think that asking for the sale is unnecessary or counter-intuitive especially when “everyone” seems to be selling online these days.
I don’t know about you, but I’m pretty time poor. Combine that with social media and an inbox chock full of marketing material, I just want people to tell me what to do. I’m serious. If I’m interested and I can’t work out what you want me to do, I’ll do nothing.
Your audience is no different. We all have this love/hate relationship with social media and emails but we keep our favourites in our stream. When they are clear with how their solution will help us and are clear in how we can take steps to make it happen, we’ll take action.
We just don’t have time for ambiguity and uncertainty, plus it breeds inaction and uncertainty.
What happens if you’re afraid to ask for the sale?
I get it, some of us don’t want to feel pushy or salesy. Some of us are afraid of repercussions of putting our business, and ourselves, out there. Sound familiar?
If you are one of these people, and to be honest I am one, then here are some tips for you:
- Automate the process as much as possible
- Outsource the process as much as possible
- Realise that by you not asking for the sale, you’re saying no for us when we could say yes
- Get help with why your fear is holding your business back
To be honest, this is the most common reason (after technical skills) that businesses fail online. It’s also why I’ve dedicated resources to the problem. You can read this full article on asking for the sale and you can download this toolkit on how to start overcoming fear or imposter syndrome.
Let’s keep the sales and leads flowing. I’d love to hear which one of these tips you’re going to start using in your business. Leave a comment and let me know.