Having an experienced sounding board. The idea of a client's buying cycle stayed with me.

I needed to understand whether Facebook ads were for me. We had a conversation and she shared her own journey and related it to mine. I could then see what would or wouldn't work for my situation.

Endlessly searching and not doing. You can endlessly sit online and 'learn' but in the end you just have to have a go and then iterate.

She's easy to talk to and has a broad skill set - meaning its her knowledge of human psychology that is key. I love that she's real and not 'salesy'.