Creating content for Facebook, or even your blog, needn’t be difficult. Once you know where you want to take your business and what your customers want from you, then the secret is to find where they cross and the content which sits there.
So, in the past I have spoken about goal setting and defining your ideal client, I will also let you know that the workbooks from these popular workshops are now available to download, so this post is about getting the content.
The first thing when looking for content is to hang out on the pages where your clients hang out. Now, I don’t mean that you should stalk them, but I certainly believe that you should understand where they are coming from, what drives them, their likes, and their passions. The best way is to out and out ask them. The good thing is that when you do this on Facebook that it will actually increase your interaction and increase your Reach. So you won’t just be learning more about your customers, but you will also be increasing the number of people who see the post and your page; that means more potential customers.
When you have a list of pages, head on over to them. Here’s the secret, you don’t have to ‘Like’ them. Shock horror! Nope, in fact, with my other business I don’t even ‘Like’ my competitors’ pages. If you choose to like them, after you do, head back to that ‘Like’ button and check out your options.
Up the top of your Facebook Newsfeed there is your profile picture (and Name), the word ‘Home’, 2 people together, 2 speech boxes, and a picture of the globe. In that globe are your Notifications. This is a collection point for where people mention your name or tag you in pictures, and this is also where you will receive updates from the pages where you choose to receive ‘Notifications’. When you choose to receive notifications, you will also see a box pop up in the bottom left of your screen, letting you know that the page has made a change, added a photo, or written a new post etc.
I use Notifications to ensure that I get to see what my favourite pages are up to and as an alternative Newsfeed of my choosing, not the choice of the Facebook Algorithm.
You will want to make sure that this is checked, otherwise the Page’s posts will not appear (at all) in your Newsfeed. This is a default for Facebook, however, there have been times after upgrades that this has become unchecked. So if your favourite pages have fallen off of your Facebook radar, then I would highly recommend checking this.
This option is my ALL TIME FAVOURITE!!!! The beauty of this one is that you can add pages to your Interest lists without liking them. (Super handy for competitors pages) You can add pages to multiple lists. You can create lists for various reasons. So, I have lists for Competitors, Suppliers, Mastermind participant pages, Inspiration, and my all-time favourite is for Content to Share. That’s right, I have a list of pages, that when I am utterly stuck for things to share, I go to that list. It’s a gold mine of information, inspiration, blog posts, helpful hints, delicious recipes, questions, and the compulsory funny videos.
While the majority of my lists are private, I do have some public lists. These public lists are for my Mastermind participant pages, where we can readily see what is happening on our pages, like comment, and/or share from there. By having these lists, I help my fellow business owners by promoting their businesses, boosting their Reach, and sharing great content which my clients will enjoy.
Well you can share the content, you can write a response to the content, write an argument to the content, review the content, find similar content. The options are endless. The idea is that when you need some inspiration, that you use these hints to get you ‘unstuck’.
These hints are fundamental to how I run and grow my businesses on Facebook. If you are interested in learning more about Facebook and how my pages have a consistent Reach of between 60-90%, without advertising, then sign up for the Newsletter to hear when training will launch. If you cannot attend the training, but would like to receive the workbook, then you can pre-order it now and receive it straight to your Inbox before the general public.