I’m in a number of Facebook Groups & I’m in there solely to bring in new business. (Look, I’m a Facebook & Business coach, where else would I hang out??) Yes they work, I’ve generated thousands in income over the past years of active use.
Over this time I’ve seen good responses to Recommendation Requests and I’ve seen some doozies and I’ve even been on the receiving end of them. It has become clear that some people are still unsure as to how to make the most use of these posts, so I’m here to help. Here are some hints if you’re going to follow suit and use Facebook Groups to increase your customers.
Read the post CAREFULLY
The number of times I have seen people comment when they’re asked to email or message. Asked for clarification on things that were mentioned in the post. Or that when told that they do NOT want a particular thing, still try and recommend it.
There really is no excuse for not reading the post. I find it annoying and downright rude, with one exception… If you are going to recommend something I’ve mentioned NOT to recommend, you better have a compelling reason.
Not reading the post wastes your time as much as it wastes the poster’s time. What’s worse is that not only does the poster think you don’t follow simple instructions, there’s a fair chance other people reading the post will think the same. It’s not a good look!
Don’t dump and run
Do not drop a link and then leave. Not even on those posts where you leave a link to your page etc and like other people’s.
Other than some pleasantries, let us know why we should like your page, what we would get out of it, what you’re passionate about, or if you have a special offer. Personalise the link.
Here’s the benefit of that, you educate us on your brand & better still, you stand out from all the other businesses that have ‘dumped and ran’.
Ask to take it offline
Do not assume that you can message the person. Ask if you can send them a message with some additional information. There are a number of benefits to this:
- it removes competitors coming in and intervening in the conversation
- you can develop a better rapport
- it respects the original poster, especially if you’re chatting with someone who has a similar issue
- it creates intrigue and you’re likely to have other people asking you to message them.
Tips for responding in Facebook Groups
Develop a set of standard responses. There is a good chance that you will come across the same issue more than once. Use it as a template & refine the responses based on the comments in the tread.
Use a calendar. Have a calendar listing of the business/promotional days for groups and post on those days. When you have a history of being seen as being helpful, more people will pay attention to everything you say.
Be helpful without expectation. Don’t expect financial reward from helping in groups. Know that people will watch you and they will search you out and hire you, even if you have never helped them directly. (There are always group stalkers)
Facebook Groups are incredible resources and should be treated as such. You will get out more than what you put in, if done the right way.