Many times I'm asked how to grow a Facebook Page, often I refer people back to my Facebook Page and my Facebook Profile. There are a number of things you can do just on Facebook before you start a Facebook page to grow your business. The good thing is that all but one of them is totally free!
Link your business to your personal Facebook profile
I understand that some people don’t want to do this for privacy reasons, if this isn’t you then read on.
The reason you want to do this is for those Facebook Stalkers, in a nice way, who check you out based on friends, interactions in a group, networking events etc. This helps point them in the direction of where they can do business with you.
You can link to your Facebook Page in a few locations. You can add it to your Workplace as you can see here in my Facebook profile:
Or you can add it as a link in your About Overview, like I’ve done in my Facebook Profile
Your Facebook cover picture
While you can get in trouble with Facebook for linking to a page or group from your Facebook cover photo, you can add it as a comment. Make sure you use the proper Facebook Cover picture size or the main information telling people why they want to use your business and where to find your business will be lost.
I understand that some might feel that they’re spamming their Facebook friends, but the thing is that they already like, know, & trust you and these are some of the biggest hurdles in making a sale. So what do you post on Facebook? Well the easiest thing is sharing a post from your Facebook page, but you can do more. Some great Facebook post ideas I’ve used are:
- Ask a question
- Survey an issue
- Share a win
All of these things are the types of things we like to post to Facebook any way and so there’s no reason why you can’t make them related to your business. Friends love to help.
Before you stress, I’m not talking about your own Facebook Group, though I have written about it in the past. I want to talk to you about being a member of other Facebook Groups. The key in these strategies, with all of the groups on Facebook, is to ensure you’re hanging out where your ideal client hangs out. If your not sure which Facebook groups to join then ask your friends, ask your page, ask your clients – they’ll give you some direction.
Be of use in Facebook groups
There is nothing worse in a Facebook Group chat than someone who comes in, drops a link, and leaves. Be of use without any expectation of anything in return. Offer advice and only link to your business if invited. This is where having your business linked in your Facebook Profile comes into its own.
Make note of the facebook group rules on promotion days
Many Facebook group rules have set days for promotions. Stick to those days and promote. Once again, don’t just drop your link and run. Explain to the group members how they will benefit from the item you’ve linked.
Become a Sponsor
Some Facebook Group rules set particular days and times for group sponsors. You’ll still need to make sure that your post is of benefit to the group. Don’t worry, you don’t have to make them all specials posts either, look at it as an opportunity to educate and build a relationship with your clients through that group on Facebook.
So there are many ways to grow your business on Facebook without necessarily relying on your Facebook page. These methods build relationships which is where all long lasting business relationships begin.