Life Archives - Kara Lambert

Category Archives for "Life"

What I learnt from hiring a coach

At the start of 2017 I knew there were a number of things I ‘had to do’. One of them was to go on a business retreat and get some focus and direction on my business. So I did. I took myself to Sydney for 3 days and I retreated. At the end, the organiser mentioned their coaching program. I didn’t have the money for group coaching, but I knew that I had to have it. I had invested time in my business and I wanted to get things going. So I signed up, this is what I got…

So each fortnight I jump on a group call with my coach, and 3 other women, we listen to the coach’s wisdom and we support & solve the issues we each have faced and plan for the coming week. But that’s what we do, you want to know what I got out of it.

The big one…

I doubled my income the month I decided to start working with my coach. Remember how I said that I didn’t have the money when I made the decision. Well it appeared, and then some! And it kept coming. I’ve gained and lost clients but I haven’t lost income. It keeps coming. I learnt that if I made a commitment to my business, then I would be provided for.

I was held accountable

I do this with my clients but I’m not good with myself. Well guess what, when you’re paying someone and every 2 weeks you have to front them and tell them what you’ve been up to and why you didn’t achieve that really important thing from last week… you better have a really good reason behind it.

I was called on my BS

Now I need this. And it was done with all love and care. But the first few sessions I went into them unprepared. I didn’t know what I wanted help with for the coming fortnight and I rattled off a grocery list, and then some, of my achievements. But I actually wasn’t progressing with my business. I was called out! I then realised that if I was to make the most of the investment, as I had intended, I needed to get real and get honest. You know what happened? The next session I cracked, I cried, I exposed my fears to the group, and from there I grew.  At the end of our sessions for the year, I was thanked for opening up a space where we could be honest and vulnerable. I had lead the way.

I got my shit together

I used to think I had time under control. I was kidding, and let’s face it I still have work to do. My coach told me that ‘my brain isn’t a filing cabinet’ and that I needed to work out a better way to organise my time than my ever growing job list. It was true. Things were slipping by and I was missing client tasks. It wasn’t good. So I found my weekly planner pad and I used the jar/rocks/pebble/sand/water philosophy for my time. Guess what? I had more time than before! I could achieve more.

I could help my clients more

My coach gave us carte blanche to use what we learnt in the sessions with our clients. So I did. What it meant was that I had clients who were able to grow their businesses and secure their family’s financial freedom within a short period of time. Clients went from juggling debt on credit cards and debtors to having all the bills paid, closing off credit card accounts, and having money in the bank.

I learnt about me

I learnt that it was ok to have a niche where no one else was, that was emerging, that being different was ok. Seems odd, but I was always looking to fit into the industry but I wanted to do it differently. I was confounded. That day I was in tears, I learnt that I really only needed 2-3 people who I knew were in the trenches with me and had my back no matter what. I used that, I drew on that. When I went to the US, I discovered just how different I was but how I wasn’t actually alone. There were 3 of us I found, amongst the 21000 people there, who spoke the same language (1 was a keynote & 1 I met in the audience). The more people I spoke to, the more I realised that not only was it ok to be different – I was actually of interest to others in my industry and that being different was my strength.

Good things come

I learnt that with time and space, what I need will come.  I ‘needed’ to move to more coaching and less managing. I was scared. I liked the security of the consistent income. I learnt that I didn’t have to give that away to move to where I was drawn. I could do it incrementally, but I had to let go of it. I had to show up the way I wanted to be seen and offer myself as that. So that is where I’m headed. It has only been since October that I have decided, it’s slow, but the shift is happening. I have been tested by the draw back, but I’m serious in pursuing this passion and I seriously adore what I get out of coaching. So good things are here and more is to come.

Did I expect this outcome? Well I hoped for it. I know that I had seen it in my own clients, but that was ‘different’ in my eyes. I had hoped for the accountability, I had dreamed about the income growth, it was the personal growth that came in 6 short months which has me excited. I’m excited for the year to come, I’m excited for my clients, and I’m excited for me.

Time poor Facebook Page!

The vast majority of Facebook Page owners say that the number one reason they don’t post on their page is: they don’t have time. Let’s face it, that’s not a massive surprise as we a generally time poor. The thing is, at the same time I’m being told that you’re time poor, you’re also telling me that you know that your customers are on Facebook & that your products/services sell there. What to do?

More time for Facebook?

I would love to say that I can magically add hours to your day. Thing is, even if I could would you really use them for putting content on your Facebook Page?

I’ve spoken previously about the mindset shift I made about time & how I have benefited from it. I’ve also mentioned in a number of places that I have recently started using a weekly planner and again reaped the rewards.

So while I haven’t actually added hours to my day, I’m making better use of my time.

Oh and I forgot to say that one of the benefits of these two things has been actually working fewer hours. Yes, I’m one of those people who have increased their client base while working fewer hours. It’s ok, I’m not living the laptop lifestyle of a multi-millionaire and I won’t sell you my $19 book on how to do it. (Hats off to you if you are/do, keep it up!)

But back to getting more time for Facebook…

There are two parts to this problem:

Not having time to post on Facebook when you want to
Not having the time to think about what to post on Facebook

These are two separate issues and generally we think that time is the root cause.

It’s not! The thing is that you know that it works when you do it, you just need to find a different way. A better way!

Not having time to post on Facebook when you want to.

Ok, so I admit that I used to do a lot of my social media scheduling late at night after the family went to bed. It wasn’t good & I was exhausted. In fact, I was wiped by the time I got to the weekend. So burning the candle at both ends is not an option.

You now know about my mindset work and the weekly planner, so you can give that a go. It’s funny once we become more accountable of and for our time, the more we respect it and are more mindful we are with its use. It’s the same way as when we are watching our pennies.

What else is there?

I actually encourage people to make a date in their diary for scheduling social media. It has to be non-negotiable. Promoting what you do is part of what you do. You are the best source of information out there about your product or service & that makes you best placed to promote it. It has to become a habit, just like brushing your teeth and over time it will become second nature.

Mine is a whole day of working on my business rather than in it. (Except invoicing, that’s daily) You don’t have to dedicate a whole day, most businesses will get it done in an hour or two. (With these tips)

Use the Facebook Scheduling Tools available

If you are always doing your social media on the hop, you will always feel as though you are caught on the hop. Scheduling social media during these set times has a number of benefits:

  • You know that you will be putting something out there
  • You will be regularly showing up
  • You will be able to develop a social media campaign or strategy for growth

Ad-hoc posting is the enemy of organised Facebook strategy. It’s hard to be strategic when you have to have something delivered “right now or else”.

The best way to schedule posts on Facebook is using their scheduler. They like to keep stuff in house and do give you preference in the Facebook Algorithm for it. (Sad but true, sometimes you just have to play their games).

You can choose to use one of the many social media scheduling tools on the market. The advantage these have over the Facebook Scheduler is: ability to post the same thing to multiple profiles from one spot, RSS feeds, automated rescheduling of posts…

It’s going to be a personal choice which way you go. Some of the scheduling tools are free & others aren’t. Regardless, the Facebook scheduler gives the best results as you can leverage any shared content from within Facebook, thanks Algorithm, or a third-party scheduler has some additional benefits for your content that you might prefer.

Not having time to think about the content to post to Facebook

Each quarter I have an aim/goal for the coming months. I ensure that the work that I do aligns with these goals.

For example, I ran a Facebook Live Challenge and in the lead up to that, I wrote and promoted content around video & live streaming as well as Facebook. A consistent message helps reinforce your message and assists in establishing your position as a leader on the topic.

Speaking of Facebook, I save A LOT of articles. There are a number of pages that I like which are relevant to my audience, so if I see a post I think my audience will like it then I save them.

Watch this video on how I repurpose them.

When I get stuck, I use my scheduling tool (Buffer) and the RSS feed I’ve set up with relevant websites. I will periodically go through that and schedule relevant content from there.  The issue with this is unless you have an RSS for your site, you will be promoting other sites.  Not a bad thing to mix it up but worth considering.

Some scheduling software integrate with content finding software. For example, Buffer can import posts (automatically) from Quuu and Upflow where I’ve told them a list of suitable topics and they find them and post them for me through my Buffer schedule.

I admit, I syndicate a lot of my posts. What do I mean? I will post on Instagram and it will go from there to Facebook, everything I post on Facebook goes to Twitter. I do this through Zaps in Zapier. It’s cloud-based software that you tell to repost from one profile to another. Another similar service is IFTTT. Using these services means that I get ‘many birds with one stone’. That saves me A LOT of time.

The other tool I use is Missinglettr. This is what is called splintering software. What it does is take little snippets of my blog posts, turns them into quotes & images, & shares these over a 12 month period. Each blog post is split into 9 posts, I get to review all of the posts, make any changes, and then approve them for publication over the next 12 months. It is very set and forget and I love that.

So how do you get time to post on Facebook?

Be accountable for your time. Treat it like the precious resource it is. It is finite remember!

Make the most of your time. If I have a few minutes, I will scroll through my Facebook Feed and save posts to share later, or I will share posts as I see them. I also have my scheduler app on my phone, so I can schedule posts while I do school pick up, waiting at sport, or any random 5 spare minutes.

Schedule your time. Make the use of schedulers, Facebook or otherwise. These tools will save you time as you can schedule a bulk load of posts in one sitting. (Chunking like work is a known time saver) That means that you no longer have that constant harping feeling of WHAT DO I POST TODAY???

Be consistent. Be consistent in centring your content around a goal. Be consistent with your posting to maximise the Facebook Algorithm. Be consistent in dedicating some regular time to finding and scheduling your content.

How to overcome the fear of success – for small business

Ever dream so big, set the goals, put the plan into place only to realise as it’s about to realise that you’re scared witless (or rhymes with) about it actually succeeding. Yeah that’s me.

Back in February 2016 I heard about Inbound, a major marketing conference in the US. I had just shifted my branding over, redone my website, and I had big plans for my business. “Why not reward myself?”, I thought with a trip. I spoke to friends about different social media & marketing conferences and Inbound came up as the one to attend for those who were already in marketing. So I decided that 2017 would be the year I attended.

In mid-2016 I toyed with the idea of attending in September 2016 but for various reasons that never happened, & I kept my 2017 goal.

Around comes 2017 and my business is growing and I find out that some of my favourite speakers (Michelle Obama & Brené Brown) are keynotes. Well, my need to get to Inbound went up a notch. I had to be there. These were bucket list speakers.

I bootstrap my business, meaning there is no capital investment outside of the income it generates. I had to work for those tickets.

Here’s the thing. All along, all through my career, I always thought the only way I would get overseas for work was if my boss paid for me. (Well I did work for the government) Now that never happened and in 3 short years of business, I find myself paying to go overseas.

So why am I so afraid? I’ve even lived in the US. I travelled between Australia & the US alone, so it’s not that. It is precisely what this trip represents.

Success

I have succeeded in achieving a goal I had never had for myself prior to starting my own business and one that seemed improbable.

Yes, I do have an overall fear of success. That’s why all of this is making me anxious just as it’s about to occur. Now don’t worry, I’m not a self-sabotager. I will be getting on that plane and attending that conference.

But what has got me stumped is this fear of success.

For many years I was told not to shine to bright, give others a turn, don’t get too big for my boots. I always thought that this was why I had a fear of success. I thought it was the self-talk tape I had had programmed.  Perhaps a little.

Then I thought it was actually a fear of failure. You know the whole, but what if I fail and fall flat on my face thing! Nope, not that either. While I used to say that failure was familiar, in a self-deprecating manner, and it’s true that I am no stranger to failure. I’m actually ok with failure. I learnt long ago to live without regret, which frees me from fearing failure. I am also incredibly resilient which means that I fail, I get up, I brush myself off, and I get on my way.

So it’s not a fear of failure in the guise of not fearing success.

So what is it about my fear of success?

The paradoxical thing about success, unlike failure, is that it can never truly be achieved. Once you’ve achieved a certain level of success, a new one appears. And I think that’s it. My fear of success is actually that I can never attain it, but don’t confuse it with felling like I will fail, it’s not that. It’s fleeting and surpassed by a new goal. I’m afraid of something I believe doesn’t exist because while I achieve a goal, success has moved. It’s a mirage that jumps along the road of progress to a new point.

So what to do about my fear of success?

Well I’ve acknowledged it and that’s always a good step.

I’ve called it what it is, the never ending fear.

So what does psychology say when overcoming fears, generally it’s exposure therapy. Repeatedly putting yourself in a position to encounter the fear while still in a safe environment. That goes against those things I was told growing up of not showing off.

But I have to lean into my fear of success. Just like getting over a fear of flying (not that I have that, heights yes). I have to work that muscle.

So I’m heading to the US to attend that conference. I’m doing it on my own dollar. I’ve leaned in to success and I’ve actually applied to be a speaker at a conference in Canada in 2018, speaking on consumer behaviour on Facebook.

So what’s my advice to those of you who fear success?

Look at your track record. Look at how far you’ve come. If you fear success, remember it is an incremental upgrade and that means you’re already successful. So lean in, there’s nothing to fear.

 

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Killing off your confidence gremlins

Can I be honest? I get struck by the confidence gremlins. They come and shake me every so often. They whisper the meanest things in my ears. They laugh at me when I feel like I’m starting to get somewhere. They really enjoy pulling me down a peg or two. Now while they are quieter than when I first started my business, it seems they still attack when my defences are down, when there’s a lot going on in my life, when I’ve been sent something from left field – that’s when they creep back in.

These confidence gremlins take on so many forms:
- the imposter gremlin (they’ll see you for the fake you really are)
- the cricket gremlin ( no one wants what you have to offer)
- the comparison gremlin (you’ll never stack up to this other person)
- the undeserving gremlin (you really don’t deserve success)

And these little monsters relish in attacking when you least expect it, heck, I think they lay in wait for

when you’re at the top of your game and then they attack to bring you down to earth.

What’s prompted me to write this is a number of things. It’s coming through a period where I was rattled. It is also looking back on conversations I have had with friends and clients and realising that something just isn’t getting through.

I by no means believe I am the first or am I alone in addressing these gremlins, nor do I think this list is comprehensive. What has become clear is an issue I was unable to see, it often sits at the centre of this.

I believe that we spend far too much energy putting the emphasis in the wrong place.

Emphasis on competitors

While speaking with a new coaching client, she mentioned that she was feeling incredibly inadequate because she was looking at others in her industry, seeing how they were succeeding, and wondering why she wasn’t. I told her that I too had been there (and I sometimes slip back) and the only way to stop feeling like this is to stop looking. Stop looking at the Social Media, unfollow them or unfriend them, just don’t put yourself in that position. Why? Because the vast majority of us only put the best achievements out for the world to see, we don’t publicise our struggles, and that gives you an incredibly biased perception of their achievements. (I also learnt that a lot of the success out there is funded by debt and I don’t value success at any cost)

Emphasis on valuing the wrong people

In a recent coaching session, my coach reminded me of some work by Brené Brown. Now Brené is one of my favourite speakers and my favourite speech of hers is the one from 99U – The Man in the Arena. Now Brené did not write that famous speech, but she uses it to demonstrate how we hold ourselves back due to fear (these gremlins).

There is one sentence in this Brené Brown speech which jumped out at me in my discussion with my coach. In the speech she says:

If you're not in the arena, also getting your arse kicked, I'm not interested in your feedback.

Too often we, me included, give our energy to people who don’t deserve it, not because they are ungrateful or treat us poorly, but because they’re not on the same playing field. Remember, we show people what we want them to see, and that can include family.

So my coach told me of a Brené Brown exercise, where you take a small square of paper, no more than 5 cm², and you write the names of four or five people whose opinions really matter to you. Now some will say that they don’t care what others think of you, that’s not what this is, this is whose opinion you really value. Now I want you to stop and consider the next thing, are they also in the arena? If they’re not also in the arena, are they someone whose opinion should really matter?

Now I was told to keep the list in my purse for when my gremlins came knocking, I actually keep it under my laptop as my gremlins attack when I am online. So I suggest you write your list and keep it where you are often visited by your gremlins. When the gremlins come knocking, look at that piece of paper, is the person delivering the gremlin on the list? There’s a good chance they’re not and so you can discard the gremlin (and maybe even the person).

In the end, I want you to be mindful of where you expend your energy as every misspent piece is a piece you can not use yourself to do what you want to achieve.

How to build business resilience to overcome set backs

So it didn’t go the way you planned. You researched, planned, wrote, and launched your course and no one came. You received a new client booking, only to have them cancel. You designed and developed a new product and everyone said it was too dear. You’ve spent months planning your business, open the doors and no one is there. You write a blog post and no one reads it.

Sound familiar?

How do you feel? Like crap right? Like a schmuck that’s been taken for a ride? How’s about the feeling that you have no idea what you’re doing and you might as well give up now? What about the thought that they might be right and you’re too dear?

Feel familiar?

I can tell you that I have experienced every one of those and more. It hurts. It’s a kick in the guts and it has you wondering why you bother at all and if you’re actually cut out for this business/entrepreneur thing.

Here’s what I know from being in business for the past 6 years. (Wow, it really is that long and I know to some reading that makes me a baby in their experience)

Keep getting up!

There is a Japanese proverb which says ‘Fall down seven times, stand up eight’. You have to keep standing up and showing up. Sometimes you need to lick your wounds, fix your proverbial ponytail and get back in there. Even if you have to pull yourself or have yourself pulled back up by the bootstraps!fall down seven times quote japanese proverb kara lambert business coach

Why do you have to?

You have to because we have a dream and to give up now is giving up on your dream. You deserve that in this one life you have to live. You deserve to live to your full potential. It’s your dream for a reason. It is always darkest just before the dawn, likewise, your goals will push you to your limit just before you succeed. Keep going!

You have to keep going because ‘No’ doesn’t always mean ‘not ever’, sometimes it means ‘not now’. We all know about that invite out when you’re too broke or too tired and you just say ‘no’. You don’t want your friend to stop asking you out because you said ‘no’ once. Give it time and ask again. The skill in being in business is having the right product in front of the right person at the right time. You mess any of these up and the answer is likely to be ‘no’.

You need to forget those naysayers who refuse to get in the arena. Simple! If they don’t have skin in the game your playing then they don’t truly know and they don’t get a say or have influence on your decisions. It’s your game and your arena. Play on!

the darkest hour is just before the dawn proverb kara lambert business coach

You need to stop the negative self-talk.

Right now!

Stop!

All you are doing is reinforcing to your brain what you think is happening. Thing is, your brain will find more evidence for that and then that will make you think worse thoughts. So it will find evidence for that too. But going back to what I said about timing, skin in the game etc, it’s not true! You were kidding yourself, but not in the way you imagined. You had it all backwards.

So find examples of where you totally rocked it. When clients said ‘Oh my god yes!’. When you were in the zone and totally hitting your goals. Think about those. How did you feel then you legend? You rocked it! You smashed it! You were on fire! They loved what you were doing! It all came together! You’ve got this! Now your brain will find more examples of when you totally crushed and 10x’ed (is that a term?) it! Then you are going to feel  on top of the mountain, back in the game and racing out there to keep on going!

You’ve got this!

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2016 – I’m done!

I’m done!

In 2016 my word was ‘growth’. The plan going into it was to grow in income, grow in clients, grow my business. And I did. I exceeded my financial targets, I gained new clients, & I started running Facebook Ads for clients (not bad for someone who professed to be ‘only organic’).

What I didn’t expect was the personal growth. Without going into too much details it has been fucking hard, I have dug deeper into corners of my personality than expected. I have found courage and strength I had thought I lost. And I have been forced to let go.

So as I see out the end of 2016, I realise that there is one thing I have let go of by piece-meal this year and it’s time I cut it free for good.

I am done with competing.

That’s it! I’ve said it! I’m done!

I am done with competing with competitors.

competing with others Kara Lambert Business CoachI know I’ve written on this before but it keeps creeping back, weaker, but it comes back. I’m done with this! There are enough clients, enough money, and enough space out there for us to co-exist. You have your points of difference and I have mine. It’s crazy because I have fantastic relationships with the vast majority of people who work in the same field. And so I’m done with those who insist on competing with me. Good for you, that’s not where I am spending my energy. I refuse to spend 2017 looking over my shoulder waiting for your next move. I’m done! That doesn’t mean you win. That means that I choose to redirect my energy into where I am headed rather than where you’ve been.

 

I am done with competing over money.

OMG! I will no longer compete for money. If you want to work with me because you value what I do, then you will pay and on time. I will no longer compete for that dollar I have earnt. I know it’s there and I know I’ve earnt it and so I will unapologetically ask for it.

I will no longer compete on price. It’s ok if someone can do it cheaper, more of it, what ever! Good for them. I know the value that I bring to a business and I charge reasonably for that. (in fact, I know I am far too generous with my time, but I’m OK with that).

I am done with competing for time.

You want my time, great! I will make it available. In fact, I will make lots of it available to you. But I value my time as much as I value yours and so, I will unashamedly be selfish with how I spend it. Don’t get me wrong! I am generous with my time. If I can see that you are getting great things out of our time and you will take action, then you have all of my time. If however I can’t – then please understand why I do not.

I am done with competing for your opinion of me.

competing for others Albert Einstein Kara Lambert Business CoachI know that this can sound harsh but it’s part of valuing myself and what I do. So if you love me, thank you & I love you too. If you don’t, that’s cool, perhaps I will grow on you (which will be awesome). Otherwise, keep watching, learning, implementing, & succeeding because that’s really all I wanted you to do in the first place.

So 2016, I’m done! I’m chucking competing in my fuck-it bucket and moving on. I’m not doing it any more. If it should raise it’s head again, it’s ok as I have this post to look back on & all of you to hold me accountable.

Oh & if you want to use my fuck-it bucket to get rid of stuff, by all means do! It’s bottomless! x

My business book list recmmendations

This time of year more than ever I see one question pop up in the business groups. ‘What’s your favourite business book & why?’ So I thought I would answer the question for you too, give you some gift giving ideas. Or perhaps books to add to your Christmas/Holiday business book lists.

I have to admit, I don’t read nearly as much as I’d like. I do hope that over the holidays I will be able to get on and read some of the business books I have left sit this year. Most of these books are ones that I started to read but couldn’t immediately find a connection with, so if you’ve read them I would really love it if you left me a comment as to why you liked/didn’t like the book so I can focus my time a little more. A little note, all of these links are affiliate links. While I do make a little money off of them, it might one day be enough to buy the book on my wish list.

My business book to read pile

Start With Why

I bought this book after a binge on TED talks. Yes, this is another one that aligns with my thinking but sometimes I need that to reinforce that I’m heading the right way and to give me some backing against the naysayers (hey, I’m not perfect).  I haven’t finished reading this & I have put this at the top of the list because I have the least remaining but believe the most to gain.

I probably haven’t finished reading this because it is a little heavy on the neuroscience, ironic I know but after 3 years of uni I really need to be in the mood to read that stuff. I think the other thing is that I found it lacking in places, read more on that over here. That said, it’s already and all-time favourite and I do recommend it.

#AskGaryVee

This book was never on my reading list but was gifted to me by a friend and client from the US. So I thought it best that I start reading it. Now, if you’ve been around here for a while you will know that I have a love/hate thing for Gary Vaynerchuk. I’m not a fan of ballsy brash New Yorker men, it grates. Blame too many years of fighting the glass ceiling. However, there are times where Gary gets it spot on. I have to be honest that it’s becoming more frequent, perhaps he’s mellowed or maybe I have.

I’ve read a few nuggets from the book. Nothing ground breaking, but perhaps that’s further in. What I do like in this anthology of knowledge bombs is that each item is short and you could even just flip to a page and learn a lesson a day. Perhaps that’s what I need to do!

Lean In

I bought this on Kindle and that’s probably the big mistake I made. I’m a book girl.

I’ve tried to read this. I think Sheryl has a lot to say, but I have to be honest – I found her a little whiney. Once again, perhaps it’s the fact that I gave up on hitting my head on the glass ceiling that stopped me from reading on in this book. I would love to hear your opinion, so please comment below.

Daring Greatly

Oh my how I adore Brene Brown, I’m a thinker and anyone who can give me a good sound reason for something generally has me. This one hasn’t. I can’t help but wonder if it’s just not the bed time reading material I have it set out to be. Too much thinking. Have you read it?

business book list Franz Kafka quote Kara Lambert business coachBusiness books I have read and thoroughly recommend

All time favourite business books

Youtility

Oh my word! This book by Jay Baer had me nodding all the way through. It was on my must read list for a while until a friend and mentor of mine said he had read it and loved it.

Yes, Jay confirms what I have thought and taught for a while, so some might think that this isn’t the most objective reviews. However, if you use social media to promote your business then this book will help you shift your mindset. It looks into some great examples as to how helping others works for business. In fact, this is also one of the foundations of Gary Vee’s work.

The Big Leap

Wow! Just wow! This personal development book needs to be on your reading list if you feel stuck r need a change of direction. Above that it introduced me to the ideas of zones of genius, where we work and it doesn’t feel like it. I have to say that the book was confronting. I was always a bright kid and as a young adult I discovered that I had been admitted to a gifted program as a child. From there came ridicule from friends and family. When Gay addresses this, it hit a big raw nerve & I admit to having to read it a few times to take it all in.

Worth adding to your business book list

Get Rich Lucky Bitch

This was the first mindset book I bought when I was getting serious in running my own business. (before I started this one) I have to be honest, I wished I had read the Big Leap first, but this book really straightened me out when it came to my money mindset. If nothing else it showed me the importance of tracking ALL of your finances, including discounts and other windfalls.

Blue Ocean Strategy

This one is a technically heavy marketing book, but boy does it bring the goods. This flipped my head on moving into blue ocean, new areas, and paved the way for me to looking into a system called Predictive Innovation.

This is not an intro to marketing book and I wouldn’t recommend it to people with zero or little business experience, students would benefit though.

The Last Lecture

This was recommended to me by a student of Carnegie Mellon University & Google employee. I loved the book’s honesty and insight and how it wasn’t just about career and achievement, it was overcoming, dreaming big, making the most of opportunities. The lecture is actually available on YouTube, word of warning it’s over an hour long.

business book reading list kara lambert social media coach adelaideWhat’s on my business book wish list?

Ask

I keep hearing about this book and I generally take that as an indication that I need to read it. So if any of you have, I’d love to know what you thought.

Happy reading and if you have read any of these books I would love it if you left a comment with your thoughts. Likewise if you have a favourite business book that I don't have on my list

Handling the fear of rejection in business

I’m/it’s not good enough... Fear of rejection is understandable. We all want to be wanted or needed. When we put our business, our services, or our product out there and forward for all to see – we put ourselves out there. Wide open for criticism and/or rejection. And when that happens, it’s a reflection on ourselves.

Or so goes the story we tell ourselves!

The irony is that having a Psychology degree did not immunise me from this. In fact, in about 2009 I started going through Cognitive Behavioural Therapy (CBT) for anxiety symptoms. Anxiety is the emotion driven by fear. I continue the practice to this day through mindfulness.

Now, before you stop there and go ‘that’s it, I’m out, she’s gone all spiritual on me’, you should know that CBT is the best available therapy for fear & anxiety. It works, but the clincher is that you have to work at it.

The benefit is that it works for any fear as it revolves around challenging that shitty thinking/recording you have inside your head. The soundtrack that’s stopping you from taking that next step.

These steps might seems simplistic and I encourage you that should you feel overwhelmed at any time to reach out to your local mental health team such as Beyond Blue for support.

So how does it work for the fear of rejection in business?

Best you grab a note pad or start your voice recorder for this.

Acknowledge the fear of rejection

Yes, you have to address the elephant in the room. If you don’t acknowledge it then how can you overcome it? So in this instance you acknowledge that you are afraid that no one will book you, or that they will hate your new product, or that they think you’re a stuck up snob, or that they will find someone better/younger/cheaper.

All you have to do is acknowledge it. You are NOT to enter into that slippery downwards spiral that is feeding the fear.

Record your fear of rejection

Yes, you need to write down or record all the actual evidence of when you were rejected in the way you fear. Not the scenarios when you believe or fear it will happen, it MUST be when it actually DID happen.

Now write down ALL the times where you weren’t rejected. EVERY SINGLE ONE.

fear of rejection and self esteem

Reframe the fear of rejection

Now look at the rejection list and consider:
-How much of that was actually your doing, or
-Were there outside forces in play that lead to the negative situation.
-Did you do all you could?
-Is it actually likely to recur?
-Was it really a rejection or was it a ‘not now’

It’s often that what we believe and perceive differ considerably from the reality. In this step you need to be incredibly objective and clinical. You need to be able to step out of your emotions and really analyse what is making up your fear of rejection.

The other thing to consider is that sometimes the reasons we come up with aren’t really the reasons at all. They are the superficial, the acceptable, the common place, and the mask. Ask yourself, ‘Is that really so? Is there anything else?” Consider anything and everything that you come up with and ask the questions again. Dig deeper until your mind is blank and you have annoyed yourself with the badgering.

This is probably one of the most challenging steps. Well done for getting through it.

Reconsider your fear of rejection

Now is the time to go back to that list of the evidence on why you were afraid and consider:

-How reasonable are your fears?
-Are they realistic?
-Is the person feeding your fears actually achieving what you are in the same circumstances?
-Are their opinions actually valid or is it that you believe that you ‘should’ listen to them?
-So what? Does it really matter what they think or believe?

Now weigh this up against the fear. Is the fear actually as large or valid as you first believed?

Do you have people around you who believe in you and what you do? Do you have clients who purchase from you? Do you have people who look to you for guidance & inspiration?  These are the ones who count, not the naysayers.

If you don’t feel supported, find a group of people who will lift you up. Find your tribe. If you’re unsure, I am more than willing to help you find your tribe.

Next step with your fear of rejection

Once you have gone through this process, which takes soul searching and addressing your fearful beliefs on your ability the next step is simple.

Asked & answered

When you are next confronted with one of the scenarios or reasons previously identified all you need do is acknowledge and let the fear pass you by. See you’ve already addressed that fear, you know that the thought behind it is flawed and now you can let it pass you by as it has been: Asked & Answered.

fear of rejection Kara Lambert business coach

Moving forward with your fear of rejection

I promise you that doing this exercise once will not cure you. You will have to repeat the process time and again. And while this is an abridged version, the premise is the same: identify, challenge, reframe, reconsider.

I will promise you that it gets easier and that once mastered, you can apply this to almost any fear or anxiety. Allowing you and your business to grow & prosper. Again, if at any time you feel overwhelmed I encourage you to reach out to your local mental health team such as Beyond Blue for support.

The two words business owners need to ask without fear to change their business – so what

These two words bring about thoughts of anger in every parent, competition in every sibling, and fear in every business owner. Yet as business owners, we need to be asking it more often than we do. To achieve more we need to be willing (and able) to step back and reassess. When dealing with difficult clients, these two words can change the way you approach the situation.

So what

I’m not asking a question, these are the words. While I understand it might seem abrupt and abrasive; it’s this that gives them their charm but also their jolting power. You see, it’s not until we are jolted from our comfort zone that we see and achieve greatness.

So what has that power.

Customers
Let’s get these out the way first. I know there were a number of times a whingey whiny customer came to me, complaining about something that really wasn’t my responsibility. Or the angry one yelling & swearing & carrying on like nobody’s business. Oh they were the ones I definitely wanted to say So what to! (and mean it with all the charm of a moody teenager)

But you really need to ask yourself So what in a few different ways and a number of times

- So what if I gave in and kept them happy

- So what if they were right

- So what if I were to step back and find out why they are so angry

- So what if I were to lose them as a client

Now the idea with these is that you need to give yourself the space to ask the questions without being angry, because that’s just not going to help anyone – especially if one of you already are.

Staff

Oh my word! Yep, I’ve managed staff. Displaced staff. Staff approaching retirement. Ugh, it was a bit of a rogues gallery. All lovely people, but boy oh boy was it rough at times. But you know what, I have learned the most from being a boss. So here are some of my of my favourites:

- So what if I gave in and kept them happy

- So what if they were right

- So what if I were to step back and find out why they are so angry

Look familiar? That’s because this isn’t about making you happy. It’s about them. Sorry, it’s true. The man thing angry people want is to be heard. If you can show them a genuine interest, you’re over half-way there. From there use what I teach in aligning values to align what you want/need achieved with their values/needs. It’s funny how quickly they are adopted as their own and behaviour improves. I’ve used these approaches on my staff and it has been used and adopted in other businesses I‘ve consulted to. The result is the same – staff buy in & improved performance. And not just to keep you quiet and off their backs, they actually believe it.

Growing your business

This is the first place I actually used these words – in assisting business owners to grow their business by determining the benefits of their service or product. I would have them ask So what.

In this instance it’s about challenging your perception of what your business is meant to look like and where you want it to go.

- So what if I decide not to do video for my business

- So what if I introduced a new product or service now or in 6/12/24 months time

- So what if I moved premises

- So what if I rebranded/changed my name

Self

You really didn’t believe that I would let you off without asking yourself did you? We know we are our own worst enemy. Some of us can’t stand turning the mirror on ourselves, yet others do it with reckless abandon. The ones who succeed are the ones who take action.

So what kind of So what questions should you ask yourself? Here are a few I use…

- So what if I fail

- So what if it’s not perfect

- So what will this extra money mean for my family

- So what is my next step

Push yourself. This stuff was never meant to be easy, change rarely is & challenge was never meant to be. If you don’t feel uncomfortable to the point of frustration, then you need to ask yourself again So what and you may have to do this a number of times until in mental exhaustion you say ‘enough’.

These two words, while they can hurt, are incredibly powerful and used carefully can drive you and your business to places you didn’t even think possible. In fact, this is what people have said about the outcomes of me having asked these questions of them.

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I feel more confident after just 30 minutes

Big shout out to Kara... I am amazed at how much you have influenced my mindset in just 30 minutes. I'm sitting here rewriting my draft email to "the client" that i wrote last week, and my goodness, I've pretty much deleted it and started again, but this time, I feel confident and justified in approaching them (even if it is via email haha).

Karina Follent , VA
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Bec's looking forward to her future & knows Kara is there to guide her

Kara has been a very valuable part of my business, the lessons I have learnt from Kara’s workshops and personal consultations have given me an insight into the background of the world of social media; this integral in running a small business in today’s society. Businesses don’t sell themselves and neither does the promotion of your business. The tools I have acquired during my involvement with Kara will help my business both now and in the future. And with her constant enthusiasm to keeping up to date with the way things are run, I know I’ll be learning more in the future.

Rebecca Bird , Jeweller
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Kara inspires me and moves me closer to success

I love Kara's work and how she continually inspires me to achieve my goals. Kara consistently produce great content that moves me closer to my success every time. And I love that she uses psychology to help better understand my clients.

tammy Sooveere , Nutritionist
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Totally unexpected and life changing

My intention was to bounce around a few ideas.
Never could I have imagined the direction Kara Lambert would take me. We completely stripped back my thought process and put some actionable targets in place. My mind is buzzing with what I need to do and Kara has been amazing helping with business strategy and personal development.

Today I have already actioned some life changing decisions.

I recommend you seriously start to consider reaching out. I'm so glad I did.

Chris Wilson , Director

 

 

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3 ways to use brain bias for business success

Ever made a decision to buy a new car to all of a sudden see a number of them driving around? Ever gone shopping for clothes, only to walk in and out of shops declaring ‘there’s nothing around’? It’s ok, you’re not going mad & I promise you that they were always there – it’s your brain playing tricks on you called the frequency illusion or the Baader-Meinhof Phenomenon. Don’t worry, you don’t need to see a doctor, but I am going to tell you how to maximise it in your business.

What happens is that your brain loves that you've learned something new (be it making a decision to buy a car, having a new belief etc), and selective attention occurs (think of kids and TV or chocolate). Your brain decides, "Hey, so that’s what we think now! I want more of that & I'm going to keep looking for that thing, because we liked it." So no surprise that you keep seeing that thing (or stuff to remind you of that thing), over and OVER and OVER again! Just to nail it all home a little thing called, confirmation bias kicks in after seeing it even once or twice. In other words, you start agreeing with yourself that, yup, you're definitely seeing it more so it must be true/popular/meant to be! [source: Pacific Standard]

So how can you make brain bias work for your business?

Surround yourself with success

Ok, so you’re going to see more success when you look for it. Here’s the thing, you need to remind yourself of the success you’ve had and the gains you’ve made to reinforce your ability to achieve more.

Associate with people who will encourage you to achieve more. Successful people love to celebrate success. They love the way it makes them feel. It gives them a little punch of confirmation bias. By associating with successful people you will see success, you will be celebrated in your success, and even if it’s a case of FOMO – you will strive to succeed. The best thing is that you will be in the company of people who aren’t afraid of success and who value it.

Don’t have a group, or need to move to a higher group – read success stories. Learn from them. Read from people in your industry who have succeeded, read from those you admire who succeed, read about those who have overcome trials to succeed.

Fake it until you make it

Let’s make the most of the confirmation bias and kick it up a notch. FAKE THE SHIT OUT OF SUCCESS. Now I don’t mean going into debt to look like you’re successful, I mean vision board, journal, affirmation, meditate, do whatever it is to shift that mindset of yours to see that you are successful.

Journal when you have been successful and what you have learnt. Write a letter to your 18 year old self encouraging them. Plot your income out for the coming 10 years and plot your achievement against it. Above all, know that you will have the success you plan and work for.

Please just don’t…

Don’t stress if things go downhill a little. Just jump that hurdle and get back into it. Plot your success, revise your achievements, acknowledge your wins and GET BACK IN THERE!

Don’t get caught up in the ‘chicken little’ thinking of the sky falling. You will read so many things saying that X is doom & Y is gloom. If you’re proving them wrong, keep at it. Prove them wrong. If it’s in your plan and you can see success through it – blast the crap out of it. Seriously, even my opinion is just that, opinion. (While a lot is based in science, there is always room for personal differences)

So, if you believe you ARE (not will) successful, you act successful, you show you are successful, your brain will find more ways to show you that success.

If you believe clients are coming in, you can show clients are coming in, your brain will show you where they are & how they are rolling in.

If you believe your bank balance is growing, you’re watching & tracking its growth, your brain will show you new ways and places it can grow.

Tip the scales in your favour and make that brain bias work for you and achieve the amazing things you always knew you were going to.