Guide to getting work done when you’re addicted to Facebook

The Sensis report of 2016 found that 55% of Aussies are accessing social media more than 5x a day. In particular, 95% of respondents said they used Facebook. Additionally, Facebook use averages 12 hours per week. They found that these numbers have increased over the years. It’s no wonder we feel like we are addicted to Facebook! We spend half a normal day or 1.5 business days each week on it!

So, how do I get everything done when I am addicted to Facebook?

It’s not practical to delete your account. Though the thought has run through my head on more than one occasion, I just can’t do it. Not only is it impractical business wise to turn my back on the platform that’s built part of my business, I also need the interaction & connectivity it brings. I love seeing what my friends and family are up to.

Unlike most addictions, being addicted to Facebook does not have to be an all or nothing affair – especially when your business has a Facebook page.

So what to do?

Delete

Ok, I know I said that it was impractical, but I want to offer you a range of solutions that may work for you before I tell you what I do.

If you are looking for some more drastic alternatives:

  • Unpublish your page and account for a while and just get on with things the old way, there were businesses before social media
  • If it’s the social side that sees you addicted to Facebook, then set up a new account with no friends and make it admin on your page and delete the first account.
  • If it’s checking your mobile, then only have the Facebook Pages app on your phone so that you can maintain your page.
  • Block Facebook on your laptop. Most businesses have it blocked, why not yours.
  • If Groups are an issue, only access them through the Groups app.

Not looking for a drastic alternative because, like me, you enjoy the social side of Facebook but you no longer want to feel addicted to it:

  • Set blocks of time in the day where you check it and then don’t look at it again.
  • Only have access to Facebook on one device.
  • Use a time lock app which blocks access between certain hours or for a block of time and then gives short periods of time to view Facebook
  • Be diligent when using Facebook to ‘check for something’. Don’t be distracted by what someone is doing/saying or that cute cat video.

So how do I manage my access to Facebook?

It’s hard, when you manage a number of Facebook pages for yourself and your clients; have your own Facebook Group & admin others; there is always that temptation to ‘just check’. So how do I get so much done in a little amount of time?

Groups

I rarely use them outside of my own and 3 other groups I am part of. In the main, I rely on Facebook Notifications to keep me up to date with what is happening. I have groups I am part of that I even turn off notifications and check them when I do happen to have some spare time.

Pages

I schedule all of my and my clients’ content. In fact, I schedule the majority of it on a Sunday night. I fight that night time is a good time to do this as I don’t find it takes too much concentration. My clients’ content is scheduled using the Facebook schedule option when writing a post. I cross-promote my and my clients’ content from Instagram to Facebook using Zapier and scheduling through Grum. I find Zapier & Grum to be the most reliable tools to schedule content to Instagram and then have it shared to Facebook.

Messenger

Most of my communication is done through Messenger. Oddly enough, mostly on my phone too (unless I have one of those long messages to write). I actually don’t like Messenger on the desktop and use it so that I can touch type, but I find that it blocks my view of the page (which frustrates me). So my key here is two things: push notifications of messages to my phone & my smart watch. I actually bought my smart watch for 2 reasons; firstly to have access to text when my phone isn’t at hand and secondly for Messages. Having messages delivered to my watch means that I can glance and decide quickly if it needs a response and removes additional distraction. While I understand that a smartwatch might not be to everyone’s liking, the notifications on my phone of a new message is enough to have me feeling connected without always being on Facebook.

Don’t have Facebook open

I know this one is a bit of a no-brainer, but not having it open in a browser and knowing that it’s open has had massive benefit to my productivity. I do not have the temptation to go and check Facebook just because it’s there. Yes my phone is on my desk, right next to me, but I am rarely drawn to check it.

So how to get stuff done when you’re addicted to Facebook?

Firstly, remove the distraction – which is what it is. Research states that it can take us between 10 seconds and 23 minutes to get back on a task. While this is the case, it’s more frightening to note that repeated interruptions increases the stress hormone, cortisol, and impacts on our beliefs in our ability and even increases depressive emotions.

In the main, I encourage you to be mindful as to how and why you use Facebook while you are working. Consider chunking like tasks together and using Facebook as a reward when they are completed. Turn on notifications and turn off sounds. Sounds are enough of a distraction to take your mind off of the task at hand, requiring you to refocus and reconnect with the work you were doing. In the end, your friends will wait, the world will not stop because you did not get to a notification. There was a world before Facebook & there will be one after. (No the irony is not lost on me)

Facebook is a tool for you to use, not to be a slave to. It just needs reminding who’s boss.

10 how to tips for starting out on Facebook Live

First of all, well done on deciding to use Facebook Live. Livestreaming is daunting at first. I should know, I’ve been doing it for 2 years and was involved in a record breaking 24/7 continuous livestream event. This guide is not about what kit to buy, what to say, but it is about those very first things you need to know when you are just starting out.

Safety First

Turn off location services or GPS

If you are at home or some other private residence and you are not playing tourist guide, then people have no need to know where you are when you use Facebook Live. Yes, I have seen people tracked down by their location services while live streaming. Yes, it’s scary. Yes, it can also be beneficial. No, it’s not necessary to have it on while live streaming (unless you’re a tour guide and you are out and about).

I tell you this, not to freak you out but to make you informed.

Do NOT go Live and drive

Plane, train, bike, or any other form of transport (OK, if you’re a passenger and going Live that’s ok, just don’t distract the driver). Let’s face it, it’s illegal in most places in the world. There is nothing that can not wait for you to pull over and go live about. Yes, people have had accidents while livestreaming.

I will admit, I was once tempted to do it. It was early one morning, the roads were clear and the sunrise was stunning and then a massive F100 car ran a red light when my light turned green and had I not been paying attention, he would have cleaned up the driver’s side of my car.

Do not play the radio or other music

While not a safety issue, it is a legal one. People have at the least had their Facebook Live videos removed, at worst had accounts shut down and compensation orders served all because they played a song on a live stream.

Unless you own the copyright to a song or soundtrack, don’t play it. Copyright laws vary from country to country and what is ok in one might not be in another.

Technical considerations

Settings

It is preferable to use a wifi connection as Facebook Live uses a lot of data. Also, if you are using your phone, turn it to flight mode and turn your wifi back on to avoid calls and SMS interfering with or cancelling your Facebook Live.

Tripod

You do not need a fancy tripod, in fact, I started without a tripod. I used a set of boxes and books on a kids desk – that was my stand. A tripod can make it easier, but be warned that sometimes the mount for the phone actually pushes on the volume buttons and so it will take some careful manoeuvring to set up the right angle.

Microphone

Yes you could use a fancy lapel mic, but to be perfectly honest you actually don’t need one. I have only ever used phone headsets. Granted, mine are Senheisser and I bought them specifically for sound quality in live streaming; you don’t need anything more than the headset that came with your phone.

Lighting

Make sure you have ample light coming in from in front of you. This will light up your face, making you easier to see. While natural light is best, it’s not always practical. I use LED strip lights when recording my live streams.

Emojis

Don’t use them in the title of your live stream. Not all emojis for Android are on iPhones and vice versa. If you are using them to write a word or make your description understood and it’s not loaded on a viewer’s device, all they will see is an ‘X’ in a box and not your emoji. Not only is it frustrating for the viewer, it’s unprofessional.

Make up

This one is entirely up to you. Personally, it depends if I am using my LED lighting. If I am I will wear make up so I don’t look washed out. Otherwise, I go by the premise that people are watching to hear what I have to say or see what I am showing, not to look at my make up.

Scripts

Wow did I get this wrong at the start and yes everyone is different on this. I started out using a script and it was woeful. It actually made me more nervous. I have looked into the online teleprompter services and found them to be cumbersome. So, I have a few dot points, if that, and I go from there. If you have a goal for the live stream, that’s all you need. You know what you’re talking about so talk.

Have Fun!

In the end, don’t take it too seriously. You are using Facebook Live to build a connection with your clients and not deliver a high-end news broadcast. People appreciate honesty, authenticity, and a little fun. The nerves will pass, it just takes time. This is precisely why I encourage the members of my Facebook Group to hone their skills. It’s a safe environment where courage is encourage and small steps towards a goal are celebrated.

When being in business has you questioning your awesomeness

Well hello sucky stuckedness (surely it’s a word)! Oh the life of an entrepreneur (ugh, I need a better term than that or business owner) where you ride the rollercoaster of awesomeness. You know, you’re waiting in line, brewing the idea, you get to the front of the line, strap yourself in, launch yourself forward with a jolt, and off you go bumping and jolting up the hill. There are twists and turns along the way and quite honestly you even feel like you’ve done a big loop, then all of a sudden you go over the edge and plummet downwards. Sometimes you’re left rocking at the bottom, sometimes you bounce back, sometimes you breeze through it, and then there are those times when you have no idea when to go next as you’ve come to a complete stop or dead end and you’re just sitting there, waiting, in silence.

Clunk

That was me this past month I have been stuck swinging between ‘I rock’ and ‘I suck’. In the main I muddled through sticking one foot in front of the other knowing that if I just kept on keeping on that I would get through the other side. And it worked, sort of. I did get out the other side but I still felt stuck.

Sound familiar?

I kept on plodding, all the while searching for solutions, desperately seeking my awesomeness. Full moon, I do suck; Equinox, I’m just getting used to changes in my personal life; planets in retrograde, I just need to be gentle on myself. Yes, I do believe in woo woo and I think that’s also something I’m coming to terms with but it doesn’t have much to do with how I feel about my lack of awesomeness. It didn't explain this deep seated ache that I wasn't good enough.

You see, people shook me.

I took on a client and while they were great, they weren’t aligned with me. I know. I know. Even I’m learning. They said all the right things, kept telling me that they believed in me. But at the centre, they didn’t believe in themselves enough. And that was my problem, it stirred the feeling of inadequacy that I fight so hard to keep in check.

Failure is familiar

You see, I don’t fear failure, it’s familiar. It’s success and my awesomeness that shocks me. I work hard pushing and striving and achieving and when a client applauds me, I hide. I become bashful. I shy away. I retreat into my comfortable place of suckedness.

But it doesn’t help

So I started searching for solutions. I have such big plans for the future. I mean, I’m headed to Cairns to meet with clients 6 months ahead of schedule. I’m off to the US for a conference, as planned. And my business is paying for every cent of it. No credit card debt or sponsorship or working for others, I am doing it off of my own back. I forgot that these were goals I'd set and achieved but somehow seemed totally inconsequential given how stuck I feel? Then I remembered...

I do rock and I can do this!

So what did I find? I found an interview between Gary Vaynerchuk and Tony Robbins where they both attributed a modicum of their success to the habit of gratitude. Now, I do this with my children, but not with myself. I practice it weekly in my group, but not daily with myself. I want to achieve more but I sit swinging between lack and lustre mindsets. I know that our minds create what we believe (Read More) and so I shall be starting a daily habit of gratitude. I always said that I wasn’t a journal-er. I need to change my mindset. By daily reinforcement of my gratitude and achievements, I WILL retrain my brain to see all the good I do – each and every day.

And I know it works

I kept looking. Sorry Gary & Tony, but you just weren't enough to get me out of this rut. I even threw myself into work. So much so that I was a whole day ahead of myself. This day, Tuesday 28th March 2017. I rarely write and publish my weekly blog post on a Tuesday. I generally have too much work to do. Something got into me and most of it was done into he wee hours of Sunday morning. So today I was left looking for ways to change my mindset to an abundance one (carrying on from my gratitude video, thanks gents). And I came across a string of TED talks. Now I love TED talks, but none stuck. I watched 5 minutes into a number of them & then I found it... 5 minutes to finding you life's purpose. Cheesy I know but, I sat through the 10 minutes and I got it...

I will be true

I am going to stay true to my intention and my values. I will not let a lack mentality have me serving a client who does not 100% back me and my beliefs. I deserve more than that and there are more than enough clients out there who align with my vision of leveraging psychology in business.

I’ve got this

I am also trusting my intuition. Those little prickles that race up my neck and down my arms that tells me I’m on track (yes, I have had them writing this). That’s when I know that I am in the zone, I’m aligned, I’m working in my genius – I’ve got this. I will grow and develop this. I will use periods of quiet to tap into it and I will follow this.

I will not settle

I’m grateful

I’m abundant

I will succeed

People need what I have to offer and deserve me at my best.

And as are you and deserve the same. xx

How wanting more Facebook Likes is like chasing unicorns

I’ve been going through some old posts and I came across one about the habit of posting  “Like if you see this post” blah blah blah. Facebook Likes are still hot topics among small business and I thought it was time I addressed this.

Ok, so let me start with a story. I admit, I grew a page with a collaborative contest. It was one of those ‘like the page to enter’ jobs where the ten or so of us got together and we shared and people shared and entrants shared and we got likes. In fact, I grew the page to over 4000 fans very quickly. Take another story of a business I grew from 100 to 1000 fans in 12 months with no like campaigns. Then consider a client who bought a thousand or so followers or another who ran like campaigns so they looked as popular as their competitor.

I’ll come back to these later.

Why do we care about Facebook Likes?

So remember my articles on the brain’s response to social media? In a nutshell our brain fires off two chemicals when we receive a page like: dopamine & oxytocin. Dopamine is triggered when we are rewarded, needed, or do something enjoyable and oxytocin is the love chemical. So when someone likes our page or post on Facebook our brain fires off these happy friendly love drugs to flood our brain and body. They’re addictive. In fact, dopamine is one of the chemicals in addiction and oxytocin is known to help mothers and babies bond. It’s no wonder you’re addicted to Facebook Likes, your body is hardwired for them!

And guess what, Facebook’s psychologists know this.

What do Facebook Likes do for us?

Well, we think the more likes we have the more popular we are and that goes to prove our worth as a business. Right? I mean it worked in the playground, the kid with the most friends was the popular one. They were the ones with the most likes. They were happy. They were successful. They were the ones everyone wanted to be. Right? Surely because they had the most friends they were the friendliest, nicest, best at school or sport. Were they really? Are they now? Yes, it matters how you define success in any instance but success in business is pretty straightforward – longevity and profitability.

Facebook Likes do not come into either of these things.

Remember the client who bought likes? He’s a tradesman and they’re all overseas fans. These likes actually make him look popular but they will never be his clients. In fact, only about 10% of his fans are actually likely to be clients and will contribute to his bottom line.

Remember my competition? Doing it grew my Facebook page to over 4000 fans, well seems Facebook went through and wiped 700-odd of them off as being fake profiles, used for entering competitions, and the other part of the 1000 I lost were only following my page to win the competition. They never bought from me.

But what about my clients, surely they care about my Facebook Likes?

Um, no, no they don’t. See, each year Sensis does a report on social media use in Australia and 49% of respondents said that they are NOT more likely to trust a brand because they have a large number of followers. To show you the difference, 30% said yes it mattered. Nearly half of Australians don’t trust you more because you have more likes. Likes do not equal trust and when people buy from businesses they like, know, & trust this is key.

Facebook Likes don’t matter to customers, they don’t trust you more because of the number of fans you have. Perhaps it’s because we realise that the popular kid at school wasn’t necessarily the best friend. Or the fact is that they pay more attention to the content you post on Facebook than how many likes you have. I don’t know anything more than the number of Likes you have on Facebook don’t actually matter.

So stop doing the ‘Promote your Page’ Ads, you’re wasting your money. Stop worrying about how many fans your competitors have. Just concentrate on putting out good, engaging, informative, entertaining content to your followers. Show them who you are and what you stand for. I honestly believe that we are past the age of Facebook being about the technology and we are set for a renaissance of its true intention – to connect people.

Connect to your followers with meaning and give them meaning. Be more than just an advertorial clogging up their Newsfeed between the recipe videos and photos of their friend’s new baby. Because we deserve to be more than just a number, more than just a trophy to be collected and displayed. Fans deserved to be honoured and praised and treated like the crucial part of your business that they truly are.

Want to learn more about how to connect more meaningfully with your fans online, then book a call with me.

When trolls, haters, and keyboard warriors attack

It’s funny, I’ve actually never written about trolls and keyboard warriors. It’s not because I’ve never experienced them either! I had my first troll encounter within my first 6 months of business. It shook me to my core. Not to mention keyboard warriors and people who round their posse to have a swipe at your public page. It’s sickening and I have seen many a grown woman and man brought to tears by their cruelty. So why do trolls and keyboard warriors effect us so?

Question our ability

This is the one I get shaken on the most. I like to keep people happy. I like to over deliver. So when a troll rears up, they have me instantly wondering if I was actually wrong with what I wrote.

This was my first instance of trolling. I had written an article and a grammar fiend jumped in on it. I was so embarrassed and changed the image 3 times before I realised that they were just being dicks. From there on I questioned every sentence I wrote and checked (I was providing proof-reading services at the time). They had won, they had shaken my confidence and had me questioning my ability.

They take our power. Our mojo. They swipe the rug out from underneath our feet. We think we have it together and then ‘Whoosh! Gone!’, we’re flat on our butts with a bruised ego and confidence.

Question our self-worth

In the main, we like to be liked. So when someone attacks us in this way it makes us question who we are and why we deserve it. Perhaps we feel that we deserve it. Perhaps it takes us back to the school yard bully. Perhaps they dog our Achilles heel.

Trolls and keyboard warriors make us question ourselves. Our self-worth is where most of us feel most vulnerable. You see, putting yourself up online is an act of vulnerability. We say ‘here we are, this is what I do, and I hope you love it as much as I do’. Trolls cut straight through this and tell us ‘no’. That reinforces why we were afraid to put ourselves out there in the first place.

Question if they’re not the only ones who think this way

So we now believe our stuff is useless, we’re useless and surely with all the people there are out there on the internet, this one person couldn’t be the only one who thinks we’re crap! Right?

Look, sometimes they even prove to us that they’re not the only ones who think we’re awful by having their friends comment on our work, back their position up, continue to tear us down. Then the battle lines are drawn or sometimes your fans, for fear of being abused, back off and the balance of power tips and the troll wins.

This is where we start to spiral. They put into question the core of what we do and how we see ourselves and surely they’re not alone. I mean we have so many fans and clients, there’s bound to be a good proportion who equally hate us.

So now the troll has broken us, now what?

I’m not going to talk about what to say, how to address them, because honestly I can’t advise you. This is your business and your troll and they have their own particular pattern of warts that they wear. What I can do is the following, as a gesture of hand holding, friendship, and support…

They are in the minority

I can count on one hand how many trolls I have had in my 6 years in business. I might be fortunate and some might say it’s because I don’t have a high enough presence. The thing is, even looking at friends who run large pages – trolls are in the minority. There are many more people who love you and need your work than there are trolls.

It’s actually about them

My trolls are threatened by me. I know that. They talk to my friends who they believe are allies and it gets back to me. They are insecure. So the stronger I get, the weaker they feel, the more they troll, and the stronger I get realising that I am making my mark.

This is probably my most powerful tool against them. I realise that the more they attack, the more I am winning – not them. Every attack is like a big thumbs up to me to keep going, to build a stronger business, and to stay the course – because they hate it!

Fantastic!!!!!

So we actually have the upper hand and like we were told at school or tell our kids, don’t let the bullies beat us. Keep going! You get up on your patch of dirt and you carry on. Why? Because you’re a winner, you’re beating them. You actually have them on the back foot. They’re trying to put knives in your back because it’s the only place they can reach – because they’re behind you.

So you don’t forget, share this to Facebook, pin it on Pinterest, stick it around, share it with a friend, print the images so you can be reminded that it is you who has the upper hand – not the troll. And when things seem dark, email me or message me and I will remind you. x

When is the best time to post on social media

WARNING: This is not your average post on this topic. “Kara, when’s the best time to post on social media?” Oh for a dollar for every time I’m asked that question. (Perhaps I should set up a paypal.me) I get it, you want to make sure your message is in front of your clients at the right time. Your time is precious and you want to make sure you get the biggest bang for your buck. You spend enough time online and you want to spend more time on/with xyz. So when IS the best time to post on social media, Kara?!

You should know me by now! There is no simple and standard answer to this. In fact, you should know that I hate that kind of stuff. It’s not me! There is no one size fits all when it comes to attracting a customer. Otherwise, we’d all be successful and we’d be saturated and to be honest we’d be looking for a different/better way.

So, how do you work out the best time to post on social media for YOUR client and YOUR business. Note: I put your client FIRST!

There are three things you need to consider when working this out. And don’t freak out, I will share some shortcuts.

WHY

Why are your clients on social media? This is key to what you will post and when.

I often say that people use social media to be educated, entertained, or inspired. This is a why. It is the basis of the types of content you need to post.

People also use social media to fill their boredom. So this could be while the ads are on. It could be during soccer or dance practice. (Mums & Dads, you are entitled to be bored and mindlessly take time out for you and scroll through social media)

People check their social media to find out what they have missed since they were last online, be that overnight, since lunchtime etc.

People use social media to escape just for a bit and to connect to a world outside their own.

Thing is, they have a finite amount of time to do these and depending on how relaxed they are and the amount of time they have, determines how long they spend and how invested they are in what they see.

HOW

How do people use social media? Outside of what it gives them there is the consideration of what they are looking on.

Mobile devices are the most common way for people to access social media. The only exception to this is the over-60s. Australia has one of the highest rates of mobile phone ownership, we are some of the earliest adopters of technology, and as an island nation we can feel isolated. It’s no wonder that most of us check our social media on our phones!

So why does this matter? You then need to consider how big something is to download so it doesn’t chew up all our data.  You also need to consider what it would look like on a mobile vs a computer.

Loading up videos? Do you add captioning for hearing impaired or for those who watch videos in be while their partner sleeps. You might laugh, but you’d be surprised just how many do this and don’t want to use headphones.

WHEN

If you are talking to a 25-35 year old, then they will be checking their social media many times through the day. They will check when they get up, they will check at lunch, they will check at night.
Mothers of small children will check at nap times and when they are up feeding through the night.
Parents of school-aged kids will check while they are waiting to pick their kids up from school, during sport/after school activities.
Most of us will check during the ads of our favourite TV show each night.
Some people check the first thing of a morning before they get out of bed.

OVERALL

So when do you should you post on social media?

Different times match with how much attention you will receive. The more time someone has to invest on social media, the more they will spend, the longer you can hold them, and the more likely they are to do what you need them to do.

You need to consider who it is you are wanting to influence. An office worker on their lunch break generally has less time at 1pm than a parent who has just put Little Jenny down for their afternoon nap. Someone on their 7am train ride to work has more time than someone just opening their eyes and scrolling through for a catch up. The one time most of us come together is the 8-9pm ad break check, with the exception of it being a finale of our favourite show!

So, you are going to have to understand how your client uses social media and post accordingly. You can find that in your user insights, which are available on your social media account. Look at the largest demographic for you, look at when they are online, and consider these with what I’ve written above.

Try, test, analyse, and try again. Over time you will learn how and when your followers best receive your message. And if you’re looking for further direction for your platforms, I offer this as part of my consultation services.

2

How to persevere when you start a business

It’s hard when you start a business, I know because I’m still there. You feel like you are constantly pushing, battling, grinding, hustling. You feel like no one is listening and everyone wants you to prove your worth before they are willing to part with their money for what you have to offer. Granted, there are seemingly overnight success stories and there are the actual ones. But you need to persevere.

In this blog post I will explain why you need to keep going, where your focus needs to be in the early days, & some ways to get through it.

There’s this thing called the Roger’s Adoption Curve. While it’s generally used for the adoption of technology, I believe it can be applied to any business.

Chances are your clients are in the first 2 categories of Innovators & Early Adopters. This means that they will be people who enjoy new and novel things. The problem most of us encounter is that the people who we generally market to and get the most resistance from are in the last two categories. Don’t waste your time!

I have seen this chart drawn with what is called ‘Moore’s Chasm’, it is a gap between the Early Adopters and Early Majority. It’s a no man’s land where you have exhausted the Adopters and are yet to have enough traction to sway the Early Majority.

So how do we get to the majority in the middle?

People go through 5 steps to adopt an innovation (Rogers, E. (1995) Diffusion of Innovations https://web.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations.htm): Knowledge, Persuasion, Decision, Implementation, Confirmation.

Knowledge is awareness you exist and how you/your product works, Persuasion is when they form their attitudes towards it, Decision is their choice to purchase (or not), Implementation is putting you/product to use, and Confirmation is evaluation of their results.

In the beginning your innovators and early adopters will move quickly through these stages. It is these people you need to work hard at gathering data about Decisions & Confirmation. Why or why not someone purchases and how it makes them feel are powerful data to assist the majority on moving through. You need to persevere. 

So, how do we get you there?

KEEP GOING

The biggest hurdle is the knock your confidence takes in the early days. It’s hard getting up each morning and dealing with knock back emails and zero sales.

Remember why you started, remember that fire in your belly, remember what your goals are, remember your values.

Now start telling your story! You need to persevere.

GET OUT THERE

Remember that the first hurdles are knowledge, persuasion, and decision. This is where you need to get out there and tell them who you are and why you’re needed.

Some hints though: quality, reliability & service are all minimum expectations these days. They will not sell your stuff. It’s just not enough!

Market your wares. Talk to new people. Go to new areas. Let people know that you are trying to spread the word.

Try different social media platforms, live stream, do something crazy! You need to persevere.

RESEARCH

Talk to your clients and talk to those yet to buy from you.

Find out why they love you. Find out what they are looking for before they buy from you. Find out what frustrates them about your industry.

At the end of the day you are asking them to part with their money and so you have to meet their needs – not yours.

The data you gather here will help you to persuade and make a decision to purchase. You need to persevere.

ASK

You need to ask for testimonials.

The loudest and squeakiest wheels are those of the late majority. They want facts and figures on how you can help them. Chances are that they won’t believe your word for it either.

The best way to combat this is with a wide range of data from a number of sources. Get reviews and testimonials from people. Have them on ALL of your marketing material because you do not know where a potential client is on this curve.

Do not leave this valuable information languishing on a web page or review tab on facebook. Push it out to people. Educate them. Show them how popular you are and how they’re missing out! You need to persevere.

Starting out a business is a courageous effort and I applaud you, but with this knowledge in hand – you’ve got this!

Swap connecting TO clients for connecting WITH clients on your Facebook Page

OK, so I’ve hit another ranty roadblock. You see, the vast majority of my blog posts come from my life. It could be me personally, it could be conversations with friends, it could be chats in my group, it could be discussions with clients. This one however has been bubbling the past few weeks and one conversation today popped it. It’s about the focus business has on the technology of their Facebook Page and running an online business, rather than the users – their customers and how THEY use these platforms. You see, we’ve forgone connecting WITH clients for connecting TO clients. And then we wonder why it doesn’t work.

So what do I mean?

Friend last week was discussing the advertising budget at the large firm she works at. She is seeing great return from sponsored advertising on relevant websites, management want TV & radio ads. Why? Because it’s familiar. Management were looking to tried and tested ways of communicating with potential clients. Thing is that the way we behave is changing.

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How business looks at social media…

Tech! Tool! Algorithm! Layout! Copy! Content!

How clients look at social media…

Relationships! Information! Entertainment!

Business focuses on the ‘How’ of using social media and clients focus on the ‘Why’ of using social media.

They don’t match, they don’t even slightly align!

So how do business fix it?

Well, it’s hard when the vast majority of information coming at you is about how you use your facebook page as a business owner and that means tools, tech, content, and algorithm. Not to mention that taking it from a client perspective means a 180 and putting people first; and people are hard!

So, I want you to go to ‘People’ in your insights on your page and I want you to look at 2 things:people-insights
- age
-gender

While not the be all and end all, it’s a start. Knowing who follows your page will have you thinking about who they are. They’re the ones scrolling past your posts in their newsfeed.

Now understanding and profiling these people is more work than just this blog post. In fact, it’s a training course I offer. There is one thing I want you to do.

I now want you to go to the ‘Posts’ on your insights and I want you to look at 2 things: time-insights
- what days has the most people on it
- what time has the most people on it.

Here is where I get straight out of line with most of the marketing people you would have listened to about Facebook. They will tell you the best day of week and best time of day to post. BASED ON THEIR RESEARCH. Here’s a hint… their research is business owners (their clients) not yours.

Here’s what I know about my behaviour, a woman in her 40s with kids. (sound like most of your clients?)

I get on Facebook in the morning, after breakfast for a quick check.
I get on Facebook at lunchtime to do a bit of reading.
I get on Facebook at school pick up time for a quick check.
I get on Facebook during the ads of the primetime TV shows/movies I watch to look for entertaining things.

Most marketing people would have you not posting in the evening, when I’m mindlessly scrolling through Facebook just hoping for something to catch my eye. Your insights will show you if that is when they are on Facebook.16830929_10210020195555834_3897223521760075420_n

As business page owners we need to consider how our client uses the platform we share. They will not swap to how you want them to use it if it doesn’t suit them. Technology will not make them behave differently because you boosted a post, have specific keywords, or the latest layout. If they aren’t on Facebook at the time, they’re not going to see it. Plain and simple.

I want business owners to switch their focus from what they want and the ins and outs of the technology to their client. Technology is a tool that without customers is a burdensome expense. Customers drive your business, they pay your bills, they keep your doors open, hey they are why you have food on the table! Without customers you have no business!

So stop looking at customers as a commodity to be exploited and look at them as the people they are; with their dreams, goals, values, needs, and behaviours. Be a slave to those, not to technology!

3 ways to curate content for Facebook without Interest Lists

So late last year Facebook got rid of Interest Lists & I almost cried. Interest Lists were my go to way to curate content for myself and my clients. It was also a fabulous way for me to interact with client’s Facebook Pages in one spot. And then it went! Poof!

In this blog post I want to share with you the three methods I use to curate content from Facebook to share on Facebook. This is not about how I share it, more on how I find and collate the content to share.

From Pages

So what’s a girl to do when her go to method of curating content for Facebook is pulled from out of her feet? I admit, I struggled for a week or so and then I stepped back and had a look at what I was doing on Facebook. I watched my behaviour like an outsider, objectively. I always say it comes back to knowing how someone behaves.Content Marketing is not a campaign - Kara Lambert Business coach

I realised that I was searching for the pages I used and then scrolling through their feed, fingers crossed & hoping that something share worthy will pop up on their Newsfeed. It was hit and miss.

Then I remembered the ‘show first’ feature on Facebook Pages! Similar to the ‘Get Notifications’ except that I don’t have to run off and check when I receive a notification. No! Facebook delivers all of their content to me to see before I head off to look at friends, family, & other page & group posts.

Too easy!

From there, anything that I like I ‘save’ and then I can schedule the posts from my saved posts.

Not sure what I mean? Keep reading because I've recorded a video on how I do it and it's at the bottom of this blog.

From Friends

Yes, and I’m sure they’ve noticed, I use the same method for pages as I do friends’ posts. Ok, so not the ‘show first’, but I do save some posts and then schedule them. Let’s face it, my friends will share stuff that my clients enjoy to watch that I may not have seen otherwise.

From RSS

Content Marketing is not a campaign - Kara Lambert Business coachSo, for the Kara Lambert Facebook page, I actually use a social media management tool – Buffer.

Buffer, like many other tools, has an RSS service. RSS stands for ‘Real Simple Syndication’ and it’s like a subscription service, like subscribing to a magazine or liking a Facebook page.  You subscribe to a website’s RSS and they send you their content.

In Buffer, I have subscribed to a number of different RSS feeds, it comes in as content and if I like it, I can schedule it to post on my Facebook page (or other platform).

RSS & Buffer can be a little trial and error to make sure you have the right type of content, but the best place to start is with the websites you & your followers like.

Word of warning about RSS!

Using an RSS with a scheduler means you can’t piggy back on the Facebook popularity of a post like you can by using the ‘Save & Share’ method above. If that doesn’t bother you, then by all means use RSS only (I do) or do a combination of the two.

Still foggy on how it's all done? Watch this video...

How to build business resilience to overcome set backs

So it didn’t go the way you planned. You researched, planned, wrote, and launched your course and no one came. You received a new client booking, only to have them cancel. You designed and developed a new product and everyone said it was too dear. You’ve spent months planning your business, open the doors and no one is there. You write a blog post and no one reads it.

Sound familiar?

How do you feel? Like crap right? Like a schmuck that’s been taken for a ride? How’s about the feeling that you have no idea what you’re doing and you might as well give up now? What about the thought that they might be right and you’re too dear?

Feel familiar?

I can tell you that I have experienced every one of those and more. It hurts. It’s a kick in the guts and it has you wondering why you bother at all and if you’re actually cut out for this business/entrepreneur thing.

Here’s what I know from being in business for the past 6 years. (Wow, it really is that long and I know to some reading that makes me a baby in their experience)

Keep getting up!

There is a Japanese proverb which says ‘Fall down seven times, stand up eight’. You have to keep standing up and showing up. Sometimes you need to lick your wounds, fix your proverbial ponytail and get back in there. Even if you have to pull yourself or have yourself pulled back up by the bootstraps!fall down seven times quote japanese proverb kara lambert business coach

Why do you have to?

You have to because we have a dream and to give up now is giving up on your dream. You deserve that in this one life you have to live. You deserve to live to your full potential. It’s your dream for a reason. It is always darkest just before the dawn, likewise, your goals will push you to your limit just before you succeed. Keep going!

You have to keep going because ‘No’ doesn’t always mean ‘not ever’, sometimes it means ‘not now’. We all know about that invite out when you’re too broke or too tired and you just say ‘no’. You don’t want your friend to stop asking you out because you said ‘no’ once. Give it time and ask again. The skill in being in business is having the right product in front of the right person at the right time. You mess any of these up and the answer is likely to be ‘no’.

You need to forget those naysayers who refuse to get in the arena. Simple! If they don’t have skin in the game your playing then they don’t truly know and they don’t get a say or have influence on your decisions. It’s your game and your arena. Play on!

the darkest hour is just before the dawn proverb kara lambert business coach

You need to stop the negative self-talk.

Right now!

Stop!

All you are doing is reinforcing to your brain what you think is happening. Thing is, your brain will find more evidence for that and then that will make you think worse thoughts. So it will find evidence for that too. But going back to what I said about timing, skin in the game etc, it’s not true! You were kidding yourself, but not in the way you imagined. You had it all backwards.

So find examples of where you totally rocked it. When clients said ‘Oh my god yes!’. When you were in the zone and totally hitting your goals. Think about those. How did you feel then you legend? You rocked it! You smashed it! You were on fire! They loved what you were doing! It all came together! You’ve got this! Now your brain will find more examples of when you totally crushed and 10x’ed (is that a term?) it! Then you are going to feel  on top of the mountain, back in the game and racing out there to keep on going!

You’ve got this!

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