2

2016 – I’m done!

I’m done!

In 2016 my word was ‘growth’. The plan going into it was to grow in income, grow in clients, grow my business. And I did. I exceeded my financial targets, I gained new clients, & I started running Facebook Ads for clients (not bad for someone who professed to be ‘only organic’).

What I didn’t expect was the personal growth. Without going into too much details it has been fucking hard, I have dug deeper into corners of my personality than expected. I have found courage and strength I had thought I lost. And I have been forced to let go.

So as I see out the end of 2016, I realise that there is one thing I have let go of by piece-meal this year and it’s time I cut it free for good.

I am done with competing.

That’s it! I’ve said it! I’m done!

I am done with competing with competitors.

competing with others Kara Lambert Business CoachI know I’ve written on this before but it keeps creeping back, weaker, but it comes back. I’m done with this! There are enough clients, enough money, and enough space out there for us to co-exist. You have your points of difference and I have mine. It’s crazy because I have fantastic relationships with the vast majority of people who work in the same field. And so I’m done with those who insist on competing with me. Good for you, that’s not where I am spending my energy. I refuse to spend 2017 looking over my shoulder waiting for your next move. I’m done! That doesn’t mean you win. That means that I choose to redirect my energy into where I am headed rather than where you’ve been.

 

I am done with competing over money.

OMG! I will no longer compete for money. If you want to work with me because you value what I do, then you will pay and on time. I will no longer compete for that dollar I have earnt. I know it’s there and I know I’ve earnt it and so I will unapologetically ask for it.

I will no longer compete on price. It’s ok if someone can do it cheaper, more of it, what ever! Good for them. I know the value that I bring to a business and I charge reasonably for that. (in fact, I know I am far too generous with my time, but I’m OK with that).

I am done with competing for time.

You want my time, great! I will make it available. In fact, I will make lots of it available to you. But I value my time as much as I value yours and so, I will unashamedly be selfish with how I spend it. Don’t get me wrong! I am generous with my time. If I can see that you are getting great things out of our time and you will take action, then you have all of my time. If however I can’t – then please understand why I do not.

I am done with competing for your opinion of me.

competing for others Albert Einstein Kara Lambert Business CoachI know that this can sound harsh but it’s part of valuing myself and what I do. So if you love me, thank you & I love you too. If you don’t, that’s cool, perhaps I will grow on you (which will be awesome). Otherwise, keep watching, learning, implementing, & succeeding because that’s really all I wanted you to do in the first place.

So 2016, I’m done! I’m chucking competing in my fuck-it bucket and moving on. I’m not doing it any more. If it should raise it’s head again, it’s ok as I have this post to look back on & all of you to hold me accountable.

Oh & if you want to use my fuck-it bucket to get rid of stuff, by all means do! It’s bottomless! x

My business book list recmmendations

This time of year more than ever I see one question pop up in the business groups. ‘What’s your favourite business book & why?’ So I thought I would answer the question for you too, give you some gift giving ideas. Or perhaps books to add to your Christmas/Holiday business book lists.

I have to admit, I don’t read nearly as much as I’d like. I do hope that over the holidays I will be able to get on and read some of the business books I have left sit this year. Most of these books are ones that I started to read but couldn’t immediately find a connection with, so if you’ve read them I would really love it if you left me a comment as to why you liked/didn’t like the book so I can focus my time a little more. A little note, all of these links are affiliate links. While I do make a little money off of them, it might one day be enough to buy the book on my wish list.

My business book to read pile

Start With Why

I bought this book after a binge on TED talks. Yes, this is another one that aligns with my thinking but sometimes I need that to reinforce that I’m heading the right way and to give me some backing against the naysayers (hey, I’m not perfect).  I haven’t finished reading this & I have put this at the top of the list because I have the least remaining but believe the most to gain.

I probably haven’t finished reading this because it is a little heavy on the neuroscience, ironic I know but after 3 years of uni I really need to be in the mood to read that stuff. I think the other thing is that I found it lacking in places, read more on that over here. That said, it’s already and all-time favourite and I do recommend it.

#AskGaryVee

This book was never on my reading list but was gifted to me by a friend and client from the US. So I thought it best that I start reading it. Now, if you’ve been around here for a while you will know that I have a love/hate thing for Gary Vaynerchuk. I’m not a fan of ballsy brash New Yorker men, it grates. Blame too many years of fighting the glass ceiling. However, there are times where Gary gets it spot on. I have to be honest that it’s becoming more frequent, perhaps he’s mellowed or maybe I have.

I’ve read a few nuggets from the book. Nothing ground breaking, but perhaps that’s further in. What I do like in this anthology of knowledge bombs is that each item is short and you could even just flip to a page and learn a lesson a day. Perhaps that’s what I need to do!

Lean In

I bought this on Kindle and that’s probably the big mistake I made. I’m a book girl.

I’ve tried to read this. I think Sheryl has a lot to say, but I have to be honest – I found her a little whiney. Once again, perhaps it’s the fact that I gave up on hitting my head on the glass ceiling that stopped me from reading on in this book. I would love to hear your opinion, so please comment below.

Daring Greatly

Oh my how I adore Brene Brown, I’m a thinker and anyone who can give me a good sound reason for something generally has me. This one hasn’t. I can’t help but wonder if it’s just not the bed time reading material I have it set out to be. Too much thinking. Have you read it?

business book list Franz Kafka quote Kara Lambert business coachBusiness books I have read and thoroughly recommend

All time favourite business books

Youtility

Oh my word! This book by Jay Baer had me nodding all the way through. It was on my must read list for a while until a friend and mentor of mine said he had read it and loved it.

Yes, Jay confirms what I have thought and taught for a while, so some might think that this isn’t the most objective reviews. However, if you use social media to promote your business then this book will help you shift your mindset. It looks into some great examples as to how helping others works for business. In fact, this is also one of the foundations of Gary Vee’s work.

The Big Leap

Wow! Just wow! This personal development book needs to be on your reading list if you feel stuck r need a change of direction. Above that it introduced me to the ideas of zones of genius, where we work and it doesn’t feel like it. I have to say that the book was confronting. I was always a bright kid and as a young adult I discovered that I had been admitted to a gifted program as a child. From there came ridicule from friends and family. When Gay addresses this, it hit a big raw nerve & I admit to having to read it a few times to take it all in.

Worth adding to your business book list

Get Rich Lucky Bitch

This was the first mindset book I bought when I was getting serious in running my own business. (before I started this one) I have to be honest, I wished I had read the Big Leap first, but this book really straightened me out when it came to my money mindset. If nothing else it showed me the importance of tracking ALL of your finances, including discounts and other windfalls.

Blue Ocean Strategy

This one is a technically heavy marketing book, but boy does it bring the goods. This flipped my head on moving into blue ocean, new areas, and paved the way for me to looking into a system called Predictive Innovation.

This is not an intro to marketing book and I wouldn’t recommend it to people with zero or little business experience, students would benefit though.

The Last Lecture

This was recommended to me by a student of Carnegie Mellon University & Google employee. I loved the book’s honesty and insight and how it wasn’t just about career and achievement, it was overcoming, dreaming big, making the most of opportunities. The lecture is actually available on YouTube, word of warning it’s over an hour long.

business book reading list kara lambert social media coach adelaideWhat’s on my business book wish list?

Ask

I keep hearing about this book and I generally take that as an indication that I need to read it. So if any of you have, I’d love to know what you thought.

Happy reading and if you have read any of these books I would love it if you left a comment with your thoughts. Likewise if you have a favourite business book that I don’t have on my list

Handling the fear of rejection in business

I’m/it’s not good enough… Fear of rejection is understandable. We all want to be wanted or needed. When we put our business, our services, or our product out there and forward for all to see – we put ourselves out there. Wide open for criticism and/or rejection. And when that happens, it’s a reflection on ourselves.

Or so goes the story we tell ourselves!

The irony is that having a Psychology degree did not immunise me from this. In fact, in about 2009 I started going through Cognitive Behavioural Therapy (CBT) for anxiety symptoms. Anxiety is the emotion driven by fear. I continue the practice to this day through mindfulness.

Now, before you stop there and go ‘that’s it, I’m out, she’s gone all spiritual on me’, you should know that CBT is the best available therapy for fear & anxiety. It works, but the clincher is that you have to work at it.

The benefit is that it works for any fear as it revolves around challenging that shitty thinking/recording you have inside your head. The soundtrack that’s stopping you from taking that next step.

These steps might seems simplistic and I encourage you that should you feel overwhelmed at any time to reach out to your local mental health team such as Beyond Blue for support.

So how does it work for the fear of rejection in business?

Best you grab a note pad or start your voice recorder for this.

Acknowledge the fear of rejection

Yes, you have to address the elephant in the room. If you don’t acknowledge it then how can you overcome it? So in this instance you acknowledge that you are afraid that no one will book you, or that they will hate your new product, or that they think you’re a stuck up snob, or that they will find someone better/younger/cheaper.

All you have to do is acknowledge it. You are NOT to enter into that slippery downwards spiral that is feeding the fear.

Record your fear of rejection

Yes, you need to write down or record all the actual evidence of when you were rejected in the way you fear. Not the scenarios when you believe or fear it will happen, it MUST be when it actually DID happen.

Now write down ALL the times where you weren’t rejected. EVERY SINGLE ONE.

fear of rejection and self esteem

Reframe the fear of rejection

Now look at the rejection list and consider:
-How much of that was actually your doing, or
-Were there outside forces in play that lead to the negative situation.
-Did you do all you could?
-Is it actually likely to recur?
-Was it really a rejection or was it a ‘not now’

It’s often that what we believe and perceive differ considerably from the reality. In this step you need to be incredibly objective and clinical. You need to be able to step out of your emotions and really analyse what is making up your fear of rejection.

The other thing to consider is that sometimes the reasons we come up with aren’t really the reasons at all. They are the superficial, the acceptable, the common place, and the mask. Ask yourself, ‘Is that really so? Is there anything else?” Consider anything and everything that you come up with and ask the questions again. Dig deeper until your mind is blank and you have annoyed yourself with the badgering.

This is probably one of the most challenging steps. Well done for getting through it.

Reconsider your fear of rejection

Now is the time to go back to that list of the evidence on why you were afraid and consider:

-How reasonable are your fears?
-Are they realistic?
-Is the person feeding your fears actually achieving what you are in the same circumstances?
-Are their opinions actually valid or is it that you believe that you ‘should’ listen to them?
So what? Does it really matter what they think or believe?

Now weigh this up against the fear. Is the fear actually as large or valid as you first believed?

Do you have people around you who believe in you and what you do? Do you have clients who purchase from you? Do you have people who look to you for guidance & inspiration?  These are the ones who count, not the naysayers.

If you don’t feel supported, find a group of people who will lift you up. Find your tribe. If you’re unsure, I am more than willing to help you find your tribe.

Next step with your fear of rejection

Once you have gone through this process, which takes soul searching and addressing your fearful beliefs on your ability the next step is simple.

Asked & answered

When you are next confronted with one of the scenarios or reasons previously identified all you need do is acknowledge and let the fear pass you by. See you’ve already addressed that fear, you know that the thought behind it is flawed and now you can let it pass you by as it has been: Asked & Answered.

fear of rejection Kara Lambert business coach

Moving forward with your fear of rejection

I promise you that doing this exercise once will not cure you. You will have to repeat the process time and again. And while this is an abridged version, the premise is the same: identify, challenge, reframe, reconsider.

I will promise you that it gets easier and that once mastered, you can apply this to almost any fear or anxiety. Allowing you and your business to grow & prosper. Again, if at any time you feel overwhelmed I encourage you to reach out to your local mental health team such as Beyond Blue for support.

What businesses need to know about Rooms and Private Conversations in Facebook Messenger

Facebook Rooms and private conversations

So a little while ago I wrote on how Facebook had made some changes to Messenger around the introduction of Messenger Ads and My Story. Well this week I have come across other Facebook Messenger changes on my personal account. In this article I will be outlining the changes and why they are important for businesses.

Create a room

create-room facebook messenger Kara Lambert social media coach

First off is the new room chats. Carrying on from the popularity of group chats and as a swipe at other app based chat rooms, this functionality allows for public chats with anyone, not just friends.

These chats are searchable and generally public. So be warned! Some rooms can only be accessed if you have a link, but members of the room can share the link out wherever they please. The upside is that you can join existing ones around a particular interest, set one up, join or leave.

intro-rooms Facebook Messenger Karalambert social media managementHow do I see businesses using Facebook Messenger Rooms?

The big benefit I see for business owners is client research. Like the chat and bulletin boards of ‘old’, these Facebook Messenger rooms offer a wealth of information around topics that interest your fans. For example, rooms of dog owners for pet stores, tech rooms for IT companies, parent rooms for family focused businesses etc.

Secret conversations

iOS only at this stage, don’t fret Android users I have put in a request as a beta tester. Taking another swipe at the SnapChat and other chat apps, this addition makes for a curious addition to the suite.  Let’s take a tour of a conversation I had.

secret-conversations-ios facebook messenger Kara Lambert social media coach

  1. Their image appears like a normal Facebook Messenger conversation.
  2. Indicators show if your part of the conversation has been seen
  3. How long the person has to see your comment before it disappears & a countdown timer allows you to adjust this out to up to 30 minutes.

secret facebook messages Kara Lambert social media managementSo how does this benefit businesses?

Well I can certainly see that the adult industry would benefit from the functionality. However as conversations are between people, those wanting to keep their personal accounts private would not use this with their clients. However, if you are open or befriend your clients, you could also offer limited time vouchers or specials that expire.

Expiring offers would certainly be handy if Facebook extends the Facebook Ads platform into the secret conversations. Imagine a custom audience and an expiring voucher. (Though advanced Facebook Ads marketers would be able to do this at the moment)

Further advances on the horizon

Techcrunch advises that Facebook intends to launch a unified inbox for businesses through the Facebook Pages App. This will allow businesses to access notifications and messages from both Facebook & Instagram in the one location. While handy for those with only one business, I will be watching with earnest how they make it work for those of us with multiple businesses or those who are Administrators on other’s accounts. You can read more on their site.

If you are interested in learning more about Facebook Ads, I am currently searching for businesses in the health, real estate or trades to trial an ads initiative that resulted in a beautician receiving 85 leads for $65. Email me at kara@karalambert.com to find out more.

 

attachment-1 attachment-2

Australian Social Media Reports and what it means for Businesses

Back in March 2015 I was tired of reading social media reports and statistics on how businesses should be running their online presence. My problem was that these reports were out of the US and I am in Australia, consulting to mostly Australian businesses. I have to be honest, Australians use social media a little differently than the US. We generally own more mobile phones per person, we don’t use Pinterest as much, we don’t shop online as much (postage costs are too high), and in the main, Australians are early adopters of technology. So I went off and did some reading and some research, and in March 2015 I wrote this social media report for Australian business.

Fast forward 18 months and Facebook announces that there are 1.8 billion users worldwide. Back this on to conversations in my mastermind group on which social media platform businesses should use. I decide that it’s time to update my social media report for Australian business.

I have collated and summarised the following from two sources & added in my own interpretation and analysis. The main source is the Sensis Social Media Report 2016, it’s a survey of 800 Australians and 1100 Australian businesses. The second is the monthly Social Media Statistics on usage.

My analysis will be a little different to what you will see out there. I will be discussing the impacts and implications for Australian businesses on social media. Let’s get into it!

Australians on Social Media

According to the ABS, as reported by Social Media News, there are approximately 24.25 million Australians, of those 15 million use Facebook each month. That’s roughly 60% of the entire population. That’s some circulation statistic!

This report indicated that YouTube was growing and that Twitter, Google Plus, & WhatsApp were steady and that Blogging was on the decline.

social-media-stats-oct-16

What does that mean for businesses?

I will continue to advocate businesses to secure their name on a profile and decide over time if that medium is right for their target audience or content creation streams.

A note on jumping on image heavy platforms such as Instagram & Pinterest. You will need to experiment with non-traditional techniques to support and grow your following. Try video on Instagram & repining allied products or services on Pinterest.

How Australians use Social Media

The following is my interpretation of the main findings, relevant to Australian businesses or businesses wishing to target Australian consumers.

How Australians spend their time on Social Media

On average, Australians check their social media at least once or more than five times a day (24 & 26 percent respectively). Australians between the ages of 17 & 64 are more likely to check their social media at least five times a day. In fact a rough calculation indicates that Australians spend an average of 12.5 hours a week on social media.

Australians are most likely, on average & in order of popularity, to check their social media after work/evening, then first thing in the morning, at lunchtime, and then during breaks.  In fact, over 60% of Australians check their social media in the evening. Only about 50% of Australians check their social media first thing in the morning. The largest group checking their social media at lunchtime were the 18-29 year olds.

So what does it mean for Australian business owners on social media?

You’re better off posting in the evening & first thing in the morning. This means that most business owners will need to invest in a social media scheduling tool, engage a social media manager, or learn how to schedule in Facebook.

relevance of posts in social media Kara Lambert social media coach

Which Social Media platforms do Australians use?

So I mentioned above what the overall numbers were. Sensis went in and broke it down by age.

By far the most popular was Facebook, with over 90% of all age groups saying they were on the platform. For those aged 18-29 the next most popular was Snapchat. For those aged 18-39, the next most popular was Instagram. Then after that it was LinkedIn for the 30-64 year old age group. The largest following for Twitter was in the 18-29 year old group with 33% saying they used Twitter. It is interesting to note that 34% of those surveyed said they has stopped using Twitter in the past year.

While the majority of people aged 18-64 used a smartphone to access their social media, the majority of people aged over 65 used a desktop computer. Interestingly, while 52% of people aged 50-64 said they used a smartphone to access social media, 48% said they used a desktop computer.

So what are the implications for Australian businesses?

If you’re not on Facebook, you’re missing out – even if your target market is aged over 65. Additionally, if you are running ads on Facebook, you need to consider your age group and where you place your ad, mobile only vs desktop vs app.

Why Australians use social media

By and large we use social media to connect with friends and family. Though on average, about 20% of Australians aged 30+ use it to research purchases, brands, & holidays. Of those researching on social media, 44% did it on a mobile device.

What does this mean for businesses?

It means that you need to maintain a presence as 1 in 5 people are looking for information to make a purchase via social media. Also, you need to consider mobile ad placements in your advertising (though consider the age demographic).

What do Australian consumers want from brands on social media?

While 41% of people surveyed said that they wanted discounts on social media, this has dropped from 66% in 2013 and it has been a steady decline. Of interest, 34% (and the next largest group) said that they actually didn’t want any kind of offer from brands they follow on social media. The next tier (30%) said that they wanted giveaways or exclusive offers.

52% of those surveyed said that they were more likely to trust a brand if they interacted positively with their customers on social media and if their content was engaging and relevant. 51% said that they were more likely to trust them if they regularly posted. Interestingly, 49 % said that they do not trust brands with large numbers of followers (30% said they did). Conversely 52% said that they would unfollow a brand because their content was irrelevant or unappealing and 32 % because they posted too much content.

On average 30% of all surveyed said they would provide a review online, those aged 30-39 were most likely at 37%. Almost 60% of all surveyed said they use reviews or blogs to make their purchase decisions. With 74% of those aged 40-49 saying that they use reviews.

How is this important to businesses?

It is interesting to note that fewer Australians want discounts and the number who didn’t want any incentive is stable over the past three years.

social media vanity metrics Kara Lambert social media coach

Main takeaways from Businesses surveyed

So what were the two main things I noticed about the businesses surveyed? Firstly that across small, medium and big business all tiers would spend at least the same amount on social media advertising in the coming year and at least 50% said they anticipate spending more.

The biggest surprise was the following:

Between 52 and 75% of ALL businesses surveyed measured the success of their social media investment by the number of likers, followers, or subscribers they had.

Now consider what I said earlier that the majority of Australian consumers distrust brands with high follower numbers. This success indicator was the largest of all those considered in the survey & in fact the difference between it and the next indicator was of statistical significance.

So what does this mean for businesses?

Firstly most either believe that they now need to ‘pay to play’ on social media and that they need to keep paying as their competitors come online or increase expenditure & the marketplace becomes more competitive.

Secondly, business owners do not understand that follower numbers are a vanity metric and in fact turn away fans rather than attract them.

What are the key points for Australian social media use?

  • Stop worrying about how many likers or followers you have, your fans don’t care.
  • Relevant and engaging content is crucial for social media success.
  • Boring content is a bigger turn off than posting too often.
  • Don’t worry about offering discounts on social media. Or don’t make it a focus.
  • Schedule posts for the evening, after you have closed for the day.
  • If you are targeting people aged over 65, make sure your ads are optimised for desktop exposure.

How to get inside your client’s head

OMG Kara, you’re inside my head! Well yes & no! I am often told that I have gotten inside of a client’s head. They are amazed with how I do it. I promise it’s not magic & that you don’t have to study psychology for 3 years like I did. To know your clients better than they know themselves is a skill you can learn so you can get inside your client’s head.

Listen

The easiest way to get inside your client’s head is to listen to them. We have 2 ears but only one mouth so that we can listen twice as much as we speak. Clients will tell you a lot about  themselves, your business, & how they come together if only you give them the space and make them feel valued.

Ask enough clients and you will see trends & patterns forming. Look at the questions being asked, do they keep recurring. Look at the comments posted, can you see similarities. Pay particular attention to the complaints and compliments as these can be hard to come by.

Ask

Ask your clients for feedback, how you help them, what their biggest issue is with your industry, what holds them back from using people in your industry more. Honestly, just ask. You don’t even have to set up a fancy poll or questionnaire. I actually find my best results come when I ask people to answer one question by replying to an email. That’s it, just one question. Just hit reply. It’s simple and it doesn’t take a lot of time.

Here’s the thing about asking, if you don’t ask the answer is ‘no’, if you do ask the answer can always be ‘yes’. So stop putting words in your clients’ mouths by being afraid of them saying ‘no’ to your request. In the main, most people just want to help. Good, bad, or indifferent – they want to help.

unhappy-customers-quote-bill-gates

Research

There are a few ways to research the issues. First of all there are forums and groups. Type your field of interest into google along with forum or group and have a read. You can also ask questions to provoke a deeper understanding.

Head on over to the website www.askthepublic.com and ask. There you will be presented with a number of options/questions/concerns for you to answer.

Look for book reviews in your industry and see what questions or problems they raise in the reviews and use these to help you answer your clients.

There is one last way to get inside your client’s head – profile them

Profile

The key piece of data that business owners avoid is listing their clients’ fears, beliefs, & goals. These are the driving forces of their behaviour. You need to understand them in order to best service their needs.

Why?

People move towards pleasure and away from pain. If you have information to drive them in either direction – use it. If you show them that you understand these they will be looking over their shoulder and wondering how you got inside your client’s head!

closer-to-clients-quote

How to educate on social media – A guide for reaching more customers

Any of my clients or mastermind participants will tell you, I constantly talk about the three reasons why people use social media. The first reason is that people want you to educate on social media. They go online to learn something. I talk about this one the most as it’s the most common and the most abused. Let me explain…

What I mean about needing to educate on social media

Educating your clients on social media ranges across a number of things. It’s telling them about your product, service, business, or staff. It’s the behind the scenes images. It’s telling them that you have a sale on. It’s letting them know about the options available. It’s mostly about the ‘what & who’.

closer-to-customers-quote-steve-jobs-kara-lamebrt-business-coach

Educating your clients is one of the easiest things to do. It’s selling. It’s promotion. It’s old school marketing. That’s the problem with the vast majority of business owners who move online, they apply old school marketing to new school technology. It just doesn’t work.

Consider this…

You’re reading your favourite newspaper or magazine. Do you read the ads or do you flip past the majority of them? Unless you are studying marketing or the ad catches your eye for a particular reason, you flip past. So what do you think people do with their Facebook feed or other social media? We scroll (the equivalent of flipping the page)!

Now, consider if you see an interesting story on your favourite celebrity/sportsperson and they are holding a product or it’s in the background. You take notice. Right? I’m calling this the Kardashian Marketing Principle. They make their money by selling access to their followers, the sponsor makes money by people seeing them use the product. Not by the Kardashians doing some cheesy infomercial type spruiking.

Businesses have a lot to learn from them. Educating the marketplace is not just ‘buy my shit’, it’s the exact opposite.

So how do you educate on social media?

Well look, you could use the Kardashians, but consider the possibility that you have your own Kardashians. You have testimonials. Third-party endorsements are a much underutilised, overlooked way of educating your clients. The beauty is that you’re not the one selling either. There’s a whole other article I wrote on testimonials and the power of customer endorsement that you can read and glean the magical ‘how to’s.

You incorporate it with other seemingly unrelated posts. You post a funny photo, meme or behind the scenes, and you suggest a service or product that’s related to the photo. It’s subtle. It’s the Kardashian holding the bottle.

You do a video on how you use your product or service. Believe me there is a lot of money to be made in being helpful. I spend hours each week helping people with no request for anything in return. Why? I know that I am building a relationship, I am building trust, and when that person comes to need what I can offer – they will turn to me because I was the one who was always there & ready to help. (You can read more on this in the book Youtility by Jay Baer – affiliate link)

Educating your clients isn’t straight selling, nor is it advising them of your opening hours. It’s best done subtly  and consistently. That’s the thing. By constantly pushing products or services in their faces they feel nagged, if you are more subtle & drop hints – you’ll get the sale. Kind of like wooing someone you fancy. The ‘How ‘bout it’ approach might work occasionally, but you’re better off buying dinner or coffee first.

education-quote-katie-lusk-kara-lambert-business-coach

Changes to how you post on Facebook Pages

Oh Facebook! How you love to keep us on our toes! I knew there were changes to Facebook Pages before they even arrived. How, you might ask? You see whenever it is glitchy, not posting things, not letting me see whole pages, stopping me from doing things I would normally. There’s changes a comin’!

It seems that they have decided to make some rather incredible changes to the interface when posting to your facebook page. Here is the lowdown.

new-fb-post-options

Share an update or a link

This is your traditional ‘post’ format. It is a plain text field with the option to schedule for a particular date (including an expiry date).

Share a photo or a video

Like the original ‘photo’ post, this is where you set up photos or videos to be added to your Facebook Page status, create a photo album, create a carousel, create a slideshow, or create a canvas.

It’s interesting to note that I and a few others I know have access to post images as slideshows or galleries on the Facebook Pages App on our phones. It is available on both iOS & Android. Unfortunately it has crashed when I have tried to upload photos as a slideshow.

Create an Offer

This is the same as previously and is a paid option as it uses the Facebook Ads service.

fb-auto-offer

Worth noting is that posts that meet the criteria of being an offer, eg. Posts which include the words ‘% off’ will be offered to have the post go live as an offer rather than a regular post.  You can decline the offer but just be warned.

Create an Event

This option is the same as the old version. Some might notice the inclusion of keywords and the ability to advise that the event is family friendly or has free admission.

Get Phone Calls

Using this option creates a populated post with your cover picture, space for some text and a call to action button for ‘Call Now’, which logs a call to your linked phone number.  You can change the image by uploading another photo and unselecting your cover picture.

Get messages

This option is the same as ‘Get Phone Calls’ except when customers click on the ‘Send Message’ button it opens up Facebook Messenger and a message to your page.

So what does this all mean for Facebook Pages?

Firstly for Facebook it pushes advertising to the point of posting. You are offered to turn your posts into offers (ads) at the point of you writing the post. Facebook populates the fields making it simpler to have your offer go live. To consider is that using this removes your ability to edit the audience for your offer, unlike using the Power Editor for your ads.

In the image below, you will see the text above my photo, in the offer, is what I wrote in the post. However, the offer underneath, the part people claim, is unrelated and was generated by Facebook.
full-fb-auto-offer-screen

Some people will like that Facebook does it for you; I however, like to be in control of my Facebook Page Advertising.

What does it mean for your Audience?

Well it means that they have 2 new ways to interact with your page in one click, phone or messenger. Here’s where I am a little wary.

Facebook has launched Messenger Ads. Facebook has launched My Day, their version of SnapChat. Facebook is pushing people to use Messenger more. Am I excited about this? Yes & No. If I was the kind of business owner who wanted to push my followers to Message me, I would be happy. If I was the kind of business owner who knew that my clients would be happy to see Messenger ads, I’d be happy. I’m not that person, nor am I the kind of person who wants ads in my Facebook Messenger App!

What about getting the calls? Now this I like! This is a great way if you have a good offer that you want to put up and get people to “CALL NOW”. Here’s the best way I can imagine using this.

Put up an unbelievable special as a ‘Get Calls’ post. Ignore Facebook when they want you to turn it into an offer. Publish the ‘Get Calls’ post and open up Google Chrome & then Facebook Power Editor. Run an ‘Awareness’ Campaign to “Boost Your Posts’ and select your ne ‘Get Calls’ Post and target your audience. Wait for the calls to come in!

So overall, it’s not a bad change. I think business owners need to be wary of what is happening. I think they need to take some time to educate themselves on Facebook Ads and their clients. I’m also curious to see where this is all headed.

If you are interested in learning more about growing your Facebook Page or Facebook Ads, I offer a free 30 minute call where we can discuss technique, strategy, or I can advise on any problems you might have. You can book your time directly into my calendar (they are listed at 15 min intervals but are 30 min slots). Chat soon!

14680493_10208852276118578_739785678767864926_n 14671219_10208852309039401_4662060245719171453_n

We all just need to stop and listen and then we would achieve greatness

Just stop for a minute and listen. What can you hear? I can hear my fingers tapping on the keyboard. I can hear the heater pumping warm air into the house. I was just startled by my mini tripod falling onto my hands. The roof just creaked. There’s the whirr of the laptop fan. The wind blows outside. I admit, I often think the house is quiet late at night, but really it’s full of noise.

It’s amazing what we hear when we stop and pay attention to what is happening around us rather than what we want to happen. Now, I’m fortunate enough to work from home, but what if you’re not? Or what if you spend most of your day away from your home office? Do you stop to listen to the hum of your day? The car, the surroundings, the people?

Now here’s a thing… do you honestly believe you spend enough time listening to the people around you? Or are you, like most, busy thinking about what to say/ how to solve/ what comes next?

We are so conditioned to help. We need to be needed. We strive. We aim for the next sale. The next conversion. Hustle! We are in such a hurry.

listen quote simon sinek

But what if we didn’t? What if we just stopped and listened? What then?

What if instead of racing to find the solution to our customer’s woes we stopped to listen? Would we find out that instead of assuming that they needed a hammer to hang that picture frame that they really needed a level? Would that make us look bad?

What if instead of taking a deep breath when a co-worker or staff member arrives we just listened? Would we hear that the anxiety they feel isn’t because they are timid, but instead they are afraid of disappointing?

What if instead of filling our heads with all the reasons why we couldn’t or shouldn’t, we listened to something deeper? What if we listened for the story we weren’t being told. It lies just under the surface of what we are told.

What if we listened to that untold story instead?

listen quote stephen covey

The two words business owners need to ask without fear to change their business – so what

These two words bring about thoughts of anger in every parent, competition in every sibling, and fear in every business owner. Yet as business owners, we need to be asking it more often than we do. To achieve more we need to be willing (and able) to step back and reassess. When dealing with difficult clients, these two words can change the way you approach the situation.

So what

I’m not asking a question, these are the words. While I understand it might seem abrupt and abrasive; it’s this that gives them their charm but also their jolting power. You see, it’s not until we are jolted from our comfort zone that we see and achieve greatness.

So what has that power.

Customers
Let’s get these out the way first. I know there were a number of times a whingey whiny customer came to me, complaining about something that really wasn’t my responsibility. Or the angry one yelling & swearing & carrying on like nobody’s business. Oh they were the ones I definitely wanted to say So what to! (and mean it with all the charm of a moody teenager)

But you really need to ask yourself So what in a few different ways and a number of times

- So what if I gave in and kept them happy

- So what if they were right

- So what if I were to step back and find out why they are so angry

- So what if I were to lose them as a client

Now the idea with these is that you need to give yourself the space to ask the questions without being angry, because that’s just not going to help anyone – especially if one of you already are.

Staff

Oh my word! Yep, I’ve managed staff. Displaced staff. Staff approaching retirement. Ugh, it was a bit of a rogues gallery. All lovely people, but boy oh boy was it rough at times. But you know what, I have learned the most from being a boss. So here are some of my of my favourites:

- So what if I gave in and kept them happy

- So what if they were right

- So what if I were to step back and find out why they are so angry

Look familiar? That’s because this isn’t about making you happy. It’s about them. Sorry, it’s true. The man thing angry people want is to be heard. If you can show them a genuine interest, you’re over half-way there. From there use what I teach in aligning values to align what you want/need achieved with their values/needs. It’s funny how quickly they are adopted as their own and behaviour improves. I’ve used these approaches on my staff and it has been used and adopted in other businesses I‘ve consulted to. The result is the same – staff buy in & improved performance. And not just to keep you quiet and off their backs, they actually believe it.

Growing your business

This is the first place I actually used these words – in assisting business owners to grow their business by determining the benefits of their service or product. I would have them ask So what.

In this instance it’s about challenging your perception of what your business is meant to look like and where you want it to go.

- So what if I decide not to do video for my business

- So what if I introduced a new product or service now or in 6/12/24 months time

- So what if I moved premises

- So what if I rebranded/changed my name

Self

You really didn’t believe that I would let you off without asking yourself did you? We know we are our own worst enemy. Some of us can’t stand turning the mirror on ourselves, yet others do it with reckless abandon. The ones who succeed are the ones who take action.

So what kind of So what questions should you ask yourself? Here are a few I use…

- So what if I fail

- So what if it’s not perfect

- So what will this extra money mean for my family

- So what is my next step

Push yourself. This stuff was never meant to be easy, change rarely is & challenge was never meant to be. If you don’t feel uncomfortable to the point of frustration, then you need to ask yourself again So what and you may have to do this a number of times until in mental exhaustion you say ‘enough’.

These two words, while they can hurt, are incredibly powerful and used carefully can drive you and your business to places you didn’t even think possible. In fact, this is what people have said about the outcomes of me having asked these questions of them.

I feel more confident after just 30 minutes

Big shout out to Kara... I am amazed at how much you have influenced my mindset in just 30 minutes. I'm sitting here rewriting my draft email to "the client" that i wrote last week, and my goodness, I've pretty much deleted it and started again, but this time, I feel confident and justified in approaching them (even if it is via email haha).

Karina Follent , VA

Bec's looking forward to her future & knows Kara is there to guide her

Kara has been a very valuable part of my business, the lessons I have learnt from Kara’s workshops and personal consultations have given me an insight into the background of the world of social media; this integral in running a small business in today’s society. Businesses don’t sell themselves and neither does the promotion of your business. The tools I have acquired during my involvement with Kara will help my business both now and in the future. And with her constant enthusiasm to keeping up to date with the way things are run, I know I’ll be learning more in the future.

Rebecca Bird , Jeweller

Kara inspires me and moves me closer to success

I love Kara's work and how she continually inspires me to achieve my goals. Kara consistently produce great content that moves me closer to my success every time. And I love that she uses psychology to help better understand my clients.

tammy Sooveere , Nutritionist

Totally unexpected and life changing

My intention was to bounce around a few ideas.
Never could I have imagined the direction Kara Lambert would take me. We completely stripped back my thought process and put some actionable targets in place. My mind is buzzing with what I need to do and Kara has been amazing helping with business strategy and personal development.

Today I have already actioned some life changing decisions.

I recommend you seriously start to consider reaching out. I'm so glad I did.

Chris Wilson , Director

 

 

1 2 3 10